I am an instructor in UC Berkeley Extension's User Experience (UX) Design Program. I currently teach the Qualitative Research course, which provides hands-on experience leading a qualitative research project.

I provide consulting, advising and project execution on UX/CX Research, Insights and Strategy for start-ups and large corporations.

Led the Customer Insights team for Autodesk's Digital Platform & Experience division, combining research, analytics, optimization and Voice of Customer to provide powerful customer insights that drove design and business decisions. The team was responsible for customers' digital experiences, spanning all of our web touchpoints, across their lifetime journey from product discovery through renewal and expansion.

Led our Digital XD team on an interim basis for a year while we searched for a new VP for this role. This global team of 100+ people included experience design, research & insights, visual design, content design, and a design ops team, along with a leadership team of design directors. Led the team through a successful rollout of a new Autodesk brand across our digital experiences, the creation of a new XD vision that influenced our strategic planning process, and through several reorgs.

I lead UX research for the Digital Platform & Experience division, with a focus on providing a best-in-class, streamlined end-to-end digital experience for our customers.

I led research practice on the central Experience Design Practice team, enabling and promoting the use of UX research to drive innovation and strategy across our 100+ products and services. I led a federated community of 50+ research practitioners (including UX designers, dedicated researchers, and data analysts) across the company to share research insights and best practices, make research more widely accessible, and train non-researchers to do research. I directly managed a team of researchers that led research on cross-product initiatives, including an Autodesk-wide visual design system, and a consistent first experience across products.

Led a team of researchers and analytics experts for the AutoCAD product line group, Autodesk's flagship product group. My team's mission was to include the customer at every step of our software process, from early strategic planning through to release. We combined a broad set of research methods, from ethnography to usability studies to analytics analysis, to better understand our customers and bring their voices into our process. My team collaborated closely with a broad set of stakeholders including UX design, product management, engineering and marketing. Projects included increasing customer empathy in our organization and culture by focusing on customer values, and bringing human-centered design methods to our UX, SWD and leadership teams by facilitating a series of internal workshops.