- Leads cross-platform consumer engagement strategy- Manages the development and execution of the content calendar across all social platforms, supporting “always on” evergreen content, campaign needs, regional programs and partnerships- Oversees development of all press materials- Maintains a solid understanding of the health and wellness space, monitoring key trends and identifying opportunities

Brings the ADF portfolio brands to life in an elevated and authentic way that tells compelling stories through the lens of fragrance.Portfolio Brands: Michael Kors, Tory Burch, Tommy Hilfiger, Donna Karan, DKNY, Ermenegildo Zegna, and Aramis.- Develops and implements best in class digital copy and language principles against priority ADF digital platforms: owned websites, social media channels, mobile, eCRM, meta data and URL strategy, SEM/SEO- Leads the creation of copy across platforms, ensuring consistency with Fashion House tone of voice while identifying cross-platform content efficiencies to maximize ROI- Develops local and global marketing toolkits, influencer briefs, press releases, Q&As, corporate communications, pitches- Concepts pop-up, experiential and out of home consumer journeys and takeaways- Provides copy for all digital media buys via best-in-class headlines, SEM, URL strategy, meta data, and PDPs- Manages cross-channel content calendar, YouTube copy (with integrated SEO), Facebook and Instagram content posts, Snapchat, YouTube video descriptions and tagging strategy, and regional platforms as needed- Launches and leverages ECRM creating a consistent flow of messages that drive consumer engagement with brand products (new launches and hero fragrances) segmented by target

Responsible for brand copywriting and marketing initiatives across multiple hair care lines. Collaborates across print, public relations and web teams to create ecommerce product, packaging, point of purchase, event and social media content. - Delivers concepts and copy for multichannel marketing campaigns, product development and branding initiatives- Writes and edits a bi-monthly salon-facing magazine- Contributes to the brand’s consumer and professional-facing blogs- Proofreads a high volume of marketing materials

Communicated with buying and marketing teams to research event, designer and line information as needed. Wrote and optimized engaging and error-free search engine optimized event summaries and calls to action for ecommerce and email marketing needs.- Increased the average of new brand bios written daily from 12 to 18- Dropped and edited assets in CMS for 25-40 events daily- Trained, oversaw and edited a team of 4 assistant Bio Copywriters

Utilized successful sales writing and SEO skills to create engaging capture sentences and detail-oriented product copy for 15-25 events daily. Collaborated with the marketing department to create compelling blog posts to drive curated event sales. Communicated with the samples and studio teams to check out product as necessary.- Exceeded the description goal of 85 products daily with an average of 120 products daily- Versed in RTW, Beauty & Accessories verticals- Trained new copywriters in the Jewelry & Accessories verticals as a Product Lead- Assisted the Bio Copywriter in crafting 3-5 brand bios daily in addition to regular product goals- Contributed posts to the company Tumblr, TwelveTwentySix

Worked as a regular weekly contributor to the site posting fashion, beauty and trend content. Moderated message boards and comments sections to engage the TBF community as well as seek out future feature and collaboration opportunities.- Increased page views from 500/post to 4800/post utilizing social media and blogger outreach- Managed blogger collaborations- Additionally wrote advertorial content for affiliate marketing clients

Managed supervisors and associates to meet and exceed sales goals. Trained new associates in fashion terminology, open-ended selling, merchandising and opening and closing protocols. Coordinated and executed special events such as Friends & Family and fashion shows. Handled admin work including scheduling, auditing and sales forecasting.• Directed department merchandising, product planning and roll out on a weekly basis Managed blogger collaborations• Directed visual merchandising, window and marketing directives to drive customer traffic

• Driving customer service and sales• Marketing of brand credit card promotion• Styling, alterations and visual merchandising• Directing department merchandising, product planning and roll out• Balancing cash drawers and safe• Supervising associates and front-end operations

• Drafting and copyediting marketing/ press kit materials• Pitching and launching University marketing and media campaigns• Researching, designing and ordering promo swag• In-house and external blog work• Social media marketing• Customer service and office assistance