Melissa Elms Email & Phone Number

Rochester, New York, Us

Rochester, New York, Us

Port Chester, New York, Us

Port Chester, New York, Us

Private Label & Branded business development and sales executive. Omni channel : Foodservice, Retail, E-Commerce, Club, Natural Specialty, Organic, MULO and Total US. I started my career in food & beverage as one of the first natural/organic food & beverage brokerage firm executives (Chief Operations Officer and co-owner). I have experience as an executive in manufacturing, distribution and e-commerce. I have also spent several years working with some of the top investors in the world, after appearing on SHARK TANK and securing investment from 3 Sharks (M.Cuban, B. Corcoran, C. Sacca). It is my professional goal to make a difference, create revenue and launch hyper innovative and delicious products. Here at Cynara USA Inc., I am working with an incredible team, both domestic and internationally to launch and develop new products made from Artichokes in produce (refrigerated as well as ambient) and snack categories. Responsible for delivering top and bottom-line business goals, high-growth strategies, build brand equity, lead the delivery of breakthrough products and service innovation, elevate customer experiences, communication, P&L, cost efficiency and above all drive sales.Continue to develop a deep understanding of our customers, competition, market trends, and emerging opportunities. Leading a high-performing, agile organization that is able to continuously adapt in an ever-changing national and global environment. Lead and develop talent to effectively leverage individuals’ strengths and foster a culture of leadership and perseverance from every chair.Vast Experience with Nielsen, Spins IRI (Satori & Destini Reports), 1WorldSync, ERP and CRM systems.

Los Angeles, California, Us

AS SEEN ON SHARK TANK : Yep...we got three Sharks (Mark Cuban, Barbara Corcoran & Chris Sacca):Bee Free Honee® is the first 100% Plant Based (vegan), sustainable "honey" alternative made from certified organic apples. On a mission to help save pollinators! Find us in over 3000 grocery and natural food stores as well as online or catch us on Shark Tank season 7 episode 21. Women owned and operated. Investors : Mark Cuban, Barbara Corcoran and Chris Sacca.Responsible for planning, executing and providing oversight to RAES Foods Inc./Bee Free Honee total enterprise business. Top Down planning and omni channel business development & management. I was responsible for :- Distribution management & logistics- Hiring, Managing and providing tools for Sales Teams and Broker Network- Sales Development in all channels of distribution (Food service, FDM, Natural/Specialty, Ingredient Supply, E-Commerce.- Managed and developed all websites and social media - Trade Promotion Management (Forecasting, annual planning, actualization, integrations, accruals and in house custom tool development).- Financial management : Pricing strategies, margin calculations, customer profitability, promotional effectiveness- Co-Packing agreements and negotiations- Effectively address customer issues and needs while meeting company sales & profit objectives

This is one of the Best Companies I have ever worked for! Great entrepreneurial spirit, very supportive and incredibly creative and visionary. - Strategic account management of key national accounts, including sell into, strategic account business planning, creating field execution strategies and ROI analytics- Recruitment & Management of broker team- Develop a comprehensive strategic business plan for our most strategic accounts with Executive Team- Develop and execute sales plan to ensure delivery of top line and P&L responsibility for all channel accounts- Partner with field sales teams to ensure day to day execution and support of FDM account initiatives- Develop top line strategies to present to leadership for buy in- Research and actively seek new business in alignment with targeted sales goals.- Working closely with leadership and trade marketing team on trade spend and setting appropriate trade expectations with accounts- Actively participate in trade shows and major sales events

Focused on headquarter and key buying decision makers of assigned accounts, while coordinating closely with local and distributor sales teams. Well organized and focused on the priorities set by the executive management team to creatively develop selling solutions and programs to take advantage of market opportunities. - Effective sales personality, excellent communicator, strong presentation skills and above all, strong attention to detail.Principal Duties and Responsibilities:-Maintain and expand relationships with national multi-location customers; regional accounts; “partner accounts” in all channels of distribution.-Completed strategic customer account plans and RFPs effectively to achieve distribution and approvals- Stay abreast of market trends and competition by regularly surveying accounts and reviewing market data.- Review all market plans developed by direct reports to ensure they follow all national objectives.Distributor Relationship Management- Maintain a close working relationship with all key distributor partners.- Attend distributor/broker review sessions, as needed, to ensure the distributor/broker is working towards goals.- Achieve assigned sales, distribution and merchandising goals for L&A Juice and Fragile Planet Organic Brands.- Complete market reports on a timely basis and effectively communicate wins and opportunities with management- Successful in training, developing, leading and motivating sales teams and broker teams- Innovative and creative in approach with customers & goal of expanding business- GREAT presentation skills via webinar conferencing, panel discussions or training's.- Well-developed influence and negotiation skills; persistent and persuasive- Strong customer service, interpersonal and communication skills (both written and oral)- Professional demeanor in working with coworkers, distributors/brokers, retail representatives and consumers

Providence, Ri, Us