Melissa O'Leary Email & Phone Number

Detroit, Mi, Us

Bloomfield Hills, Michigan

Oversee strategy, content creation and analytics for both organic and paid social media: Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube. Serve as marketing consultant to various departments across the college to support strategic initiatives and growth: notably, Student Services and Diversity, Equity, Inclusion and Justice. Support digital strategy using Google Analytics, Google Data Studio, Facebook Ads and ADA compliance. Create and implement marketing plans for diverse array of programs, events and initiatives across the college. Write and measure efficacy of internal newsletters, marketing copy and web content.

Clinton Township, Michigan

Managed district social media accounts and monitored analytics. Assisted in planning, wrote press releases for and photographed district events. Designed flyers, brochures and posters for entire district. Created, modified and maintained content on district website; trained staff members on new content management system; maintained ADA compliance. Developed Living L'Anse Creuse brand by designing logo and lifestyle magazine; researching and writing content; creating and maintaining microsite; and designing digital banners, billboards and other advertising materials. "Living L'Anse Creuse" branding efforts received a 2019 NSPRA Golden Achievement Award and the only Excellence Award in the nation in the 2019 NSPRA Publications & Digital Media Awards, Branding/Image Package category.

Metro Detroit Area

Privately tutored high school level Spanish; high school and college-level English; and ACT and SAT English, Reading, and Writing preparation on an as-needed basis.

Http://Stores.Ebay.Com/Luxuryheelsanddeals/

Assisted in the selling, packaging, marketing, organization and inventory of high-end designer shoes, clothing, jewelry, and handbags for eBay digital fashion store Luxury Heels and Deals.

Rochester, Michigan

Covered campus-wide events in real time on the university’s official social media accounts. Assisted with the creation of promotional materials such as banners, videos, surveys, news stories, and social media content. Utilized Google Analytics to track page view across the university website and determine which content is most engaging to campus community and prospective students.

Troy, Michigan

Assisted with crafting market strategies and sales pitches by conducting research, evaluating marketing efforts for similar titles, and completing SWOT analyses. Wrote social media copy promoting upcoming releases and send to PR representatives for talent or post directly, and track impressions, engagements, and follower demographics. Completed weekly, bi-weekly, and as-needed reports regarding Anchor Bay’s competitive positioning, new media releases, and trends within the entertainment industry as a whole.

Rochester, Michigan

Enhanced social media strategies, brand creation efforts, and general publicity to encourage faculty utilization of online learning. Determined key features and functionalities of effective online learning websites and comparatively analyzed platforms through which they can be adapted. Developed and revised written content and select digital medium most appropriate for messaging. Created infographics, short animations, interactive assessments, etc. to be published on various Oakland University web pages. Evaluated usability of different social media sites, posted to existing social media sites, shared relevant content with online faculty and students.

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, Communication, Gpa 3.8

Activities and Societies: Honors College, Alpha Lambda Delta Honor Society, Social Media Street Team- Major in Communication with minors.