Melissa Eric L. Email & Phone Number

Singapore

Singapore

Singapore

Four Decade Singapore PTE Ltd Apr 2024 - PresentAsia Pacific Market Portfolio: Korea, Thailand, Indonesia, and Vietnam Luxury Brands Portfolio: LOTOS, Maybach, Linda Farrow, and JacquemusBusiness Expansion and Client Acquisition - Spearheaded market expansion, successfully opening 6 new points of sales in Indonesia, surpassing targets by 187% through upsell and cross-sell strategies- Closed new sales with a key client in Thailand-… Show more Four Decade Singapore PTE Ltd Apr 2024 - PresentAsia Pacific Market Portfolio: Korea, Thailand, Indonesia, and Vietnam Luxury Brands Portfolio: LOTOS, Maybach, Linda Farrow, and JacquemusBusiness Expansion and Client Acquisition - Spearheaded market expansion, successfully opening 6 new points of sales in Indonesia, surpassing targets by 187% through upsell and cross-sell strategies- Closed new sales with a key client in Thailand- Drove new business in Vietnam, successfully closing one new business deal and opening of a new account in the first engagement.Partner Sales Enablement and Relationship Management- Revitalized dormant client accounts, generating a high-value sale through targeted engagement and negotiation strategies- Developed training sessions tailored for clients to communicate product value, driving an uplift in partner sales Show less

Singapore, Singapore

Country Portfolio: Thailand, Indonesia, Philippines, Vietnam, Myanmar, Cambodia, Mongolia (Past portfolio includes Australia)Trade Marketing- Directed strategic 360-degree activation projects for five key accounts, increasing sell-out- Spearheaded in-store transformations across 22 key retail points in focus markets, ensuring optimal brand representation- Identified, negotiated, and acquired prime opportunities within the retail environment to strengthen visibility and… Show more Country Portfolio: Thailand, Indonesia, Philippines, Vietnam, Myanmar, Cambodia, Mongolia (Past portfolio includes Australia)Trade Marketing- Directed strategic 360-degree activation projects for five key accounts, increasing sell-out- Spearheaded in-store transformations across 22 key retail points in focus markets, ensuring optimal brand representation- Identified, negotiated, and acquired prime opportunities within the retail environment to strengthen visibility and increase brand portfolio by 300%- Presented brand and product collections at trade events, driving the sell-in- Optimized the marketing budget and resources to meet business growth objectives- Monitored competitor trends and market shifts, implementing timely and strategic decisions to maintain brand relevance and market share- Mentored junior executive, providing strategic guidance and counsel in project managementClient Management- Cultivated and maintained strong relationships with clients leading to 100% client retention, new projects, and revenue growth- Advised clients on strategic marketing initiatives, executing targeted solutions during the visibility period Show less

Singapore

Country Portfolio: Singapore, Malaysia, Australia, Indonesia, Vietnam, India and Philippines Advertising & PR- Developed, localised and launched 360-degree advertising plans encompassing print, digital, social, and out-of-home advertising which increased brand visibility and desirability across six markets- Pursued opportunities to amplify brand presence through three new partnerships and projects. - Led five PR and media agencies to achieve synchronized campaign launches… Show more Country Portfolio: Singapore, Malaysia, Australia, Indonesia, Vietnam, India and Philippines Advertising & PR- Developed, localised and launched 360-degree advertising plans encompassing print, digital, social, and out-of-home advertising which increased brand visibility and desirability across six markets- Pursued opportunities to amplify brand presence through three new partnerships and projects. - Led five PR and media agencies to achieve synchronized campaign launches across six marketsTrade Marketing- Ensured consistent brand image and communications across seven regional retailers and 10 POS touchpoints, from visual merchandising elements to targeted newsletters- Collaborated closely with ten external stakeholders and business partners, ensure all aligned with project objectives and deliverables Show less

Singapore

Business Development- Proposed retail partners for collaborative partnerships locally as well as for overseas business expansion in three countries- Conducted comprehensive trend analysis and market research to identify consumer preferences and the competitive landscape, informing the development of effective product management strategies- Analysed sales and merchandise data, identifying potential gaps to implement design development strategies across two product… Show more Business Development- Proposed retail partners for collaborative partnerships locally as well as for overseas business expansion in three countries- Conducted comprehensive trend analysis and market research to identify consumer preferences and the competitive landscape, informing the development of effective product management strategies- Analysed sales and merchandise data, identifying potential gaps to implement design development strategies across two product categoriesE-commerce- Implemented initiatives to improve the brand’s e-commerce user experience and overall site functionality Marketing and Communications- Communicated the brand's unique value proposition and products by conceptualizing and leading digital campaigns across the brand’s website, social media platforms, and newsletters- Developed press releases for four seasonal collections and events- Managed brand presentations to media and panel at the Singapore Fashion Awards 2017Design and Merchandising- Responsible for the design development, research, and creation of technical packs for SS17 and FW17 Collections along with the facilitation of overseas productions Show less

Singapore

Luxury Brand Portfolio - Céline, Givenchy, Goyard, Raoul, TOM FORD and ValextraMarketing- Strategically planned and monitored marketing budgets to maximize ROI, directly contributing to increased sales and brand visibility.- Collaborated with international principals to localize and implement effective digital, print, and out-of-home campaigns, driving audience engagement and sales conversions.- Organized press events, boutique openings, and fashion shows to enhance… Show more Luxury Brand Portfolio - Céline, Givenchy, Goyard, Raoul, TOM FORD and ValextraMarketing- Strategically planned and monitored marketing budgets to maximize ROI, directly contributing to increased sales and brand visibility.- Collaborated with international principals to localize and implement effective digital, print, and out-of-home campaigns, driving audience engagement and sales conversions.- Organized press events, boutique openings, and fashion shows to enhance brand presence, generating interest and attracting high-value clients.Public Relations- Coordinated press samples for fashion shoots and celebrity dressings, amplifying brand recognition and aligning with sales objectives.- Proactively pitched brand stories and product launches to secure consistent editorial coverage in key print and digital publications, driving product demand and market interest. Show less

Singapore

- Designed and copy wrote marketing collaterals such as in-store point of sale materials, weekly newsletters, advertisements and online content to provide all rounded communications for the brand.- Implemented reactive promotions to target and cross sell product categories which increased the units sold per transaction by 30%.

Singapore

- Supported the visual stock planning and staff training for new collections- Worked closely with merchandisers to increase footfall and elevate sales through visual displays for 7 stores

Ba(Hons) Fashion Design And Textiles, Fashion/Apparel Design, First Class Honours

High School Diploma, Business, Management, Marketing, And Related Support Services