Hone is a financial services platform that provides data and insights to restaurants to drive profits. My role is to advise on all business and go-to-market strategies.

Executive lead for for B2C and B2B acquisition, CRM, content strategy, research, analytics, local sales and sales operations and strategy.

Strategic advisor and consultant providing brand, marketing, digital acquisition, digital strategy, e-commerce. General business consulting and advisory services to a range of clients including Casper, ZocDoc, Uniqlo, Fidelity Investments (Prophet Brand Strategy), and Audicus.

Strategic oversight of the global Tough Mudder LLC brand portfolio and all key Marketing functions. Responsibilities include 1) Marketing Strategy: digital strategy, digital paid media/advertising, brand planning, CRM - retention and loyalty strategy, market research (quantitative & qualitative), behavioral analytics, web/digital analytics, sales forecasting, inventory & sales planning, demographic/psychographic research2) Creative: general campaign content strategy: development and deployment, social media content strategy, portfolio management, brand strategy, visual design, UX3) Communications: public relations, media, customer support4) Brand Management: strategic project management, agency management, and global marketing planning.5) Digital Strategy: platform optimization and management including website, registration, social channels, and digital infrastructure Full global management of the Marketing function and interim CMO for 6 months. Key Marketing lead on the Tough Mudder Executive Team

Volunteer member of the YLC striving to increase awareness and engagement of 20-30 yrs old with The Center

Managing Director of Account management, Strategy, Digital Strategy, Creative Services and Agency Operations

Brand (positioning & architecture), brand management, marketing strategy, marketing effectiveness/analytics