Melissa Etue Email & Phone Number

Metro Detroit

Detroit Mi

• Responsible for leading the field education and execution strategy in the assigned territory • Responsible for ensuring a consistent brand experience at point of sale that meets/exceeds company sales and service standards• Leads new Executive on-boarding and seasonal trainings, retail account trainings, in-store development, and special events• Works with the Field Sales Director to determine seasonal territory objectives, priorities and goals (Core business, seasonal launches, new account openings, and special events)• Communicates seasonal education plan to Field Executives• Leads all education initiatives in territory, serving as a model of education that results in sales and service excellence• Provides on-going individual and group coaching to Field Executives to ensure the execution of point of sale initiatives• Responsible for educating retail accounts to improve sell through via regional classes and/or on-site training• Build strong relationship with key education influencers to negotiate optimum education opportunities• Executes trainings that embody the brand experience as well as improve sell through• Works with the Field Sales Director to develop an orientation plan for all new Executives which focuses on the brand experience at the point of sale, product knowledge, and artistry expertise • Leads strategies to develop a strong emotional connection with new and existing representatives in open-sell environments• Participates in the orientation and education of National Field Education staff as well as Corporate Executives as assigned• Support planned Events such as Personal Appearances and Master Classes• Participate in the writing and creation of education content, as requested• Provides ongoing feedback, insights and ideas to the corporate education team on programs, products, retail/field needs and competitive activity• Leads special projects as requested by the Corporate Education Department

Detroit Mi

• Achieve sales goals as determined by VP of Sales, Executive Director National Field Sales and Field Sales Director through store visits for training, events, business meetings, thorough planning, communication and follow up• Support, activate and drive all corporate education and event initiatives and programs as directed by Director, Education and Field Sales Director• Deliver impactful education and training to our retail partners, inter-sell associates, and freelancers on both Too Faced Cosmetic products and the appropriate selling skills needed to achieve sales goals• Partner with retail partners to effectively train and execute events as per retailer and brand expectations• Business analysis, creative problem-solving and in-store inventory management• Support high-profile events i.e. Facilitating Master Classes, being the featured artist, trainer or speaker, Too Faced Marketing supported events, PA events, and other region specific large volume events• Building relationships with retail partners at store, district and regional level as well as maintaining positive working relationships with Store Leadership and other key influencers• Oversee Junior Executives within territory and coach them to perform basic job duties that include to meet and exceed sales plans, build freelance teams, manage expense and freelance budget, calendar and scheduling, communication with retailers, training in stores• Manage and coach Regional Freelance team in artistry and selling techniques to ensure daily sales goals are met for the needs of basic business and events• Manage and adhere to all freelance and travel budgets as defined corporately• Oversee Freelance Artistry scheduling and invoice submission

Northern Midwest Covering Mi, Oh, In And Wi. Based In Detroit

Manage a team of 12-20 Artists who work in 40 Ulta doors promoting ck one (Calvin Klein) Color. Conducting all interviews, completing HR paperwork, developing talent, makeup training and skill development, and managing schedules. This includes managing a Freelance promotional Budget and approving payroll.Working with Ulta to execute successful events, including planning, hiring talent and vendors, scheduling national artists and support staff and most importantly, making the GOAL. Work with my Manager and Marketing teams to communicate any quality or stock issues. Also working with Marketing to communicate social media releases and promotions. Work with National Training Team to help drive and create training initiatives for Freelance team as well as Ulta staff. Launching new products and color stories. Building product knowledge and training on makeup technique and formuluations.Driving business in locations by building relationship with Ulta General Managers and Prestige Managers.Manage weekly, monthly and yearly sales plans. Make adjustments to schedules and support based on productivity.

Managed all day to day operations of a $1 milllion + location. Handled all staff training, operational and artistry related. Managed a Freelance Team for all of Michigan and Toledo. Including interviewing, makeup training, processing paperwork and anything relating to HR. Developed multiple artists who moved into management roles. Developed and executed a plan to have the fasting growing business in the entire market.

Business Manager for Christian Dior cosmetics, was a top performing door for J'adore Fragrance launch. Managed a strong skincare and color business to compliment existing fragrance business. Built a brand that was ranked last in cosmetic department to a top four brand.