Melissa Fader Email and Phone Number
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Driven by my passion to help as many people as possible by drawing on my breadth of marketing, sales and organization experience to generate results quickly and efficiently.
Insperity
View- Website:
- insperity.com
- Employees:
- 5108
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Supervisor, Marketing AutomationInsperityChapel Hill, Nc, Us
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Marketing Automation AnalystInsperity Oct 2020 - PresentRaleigh-Durham-Chapel Hill Area
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OwnerThe Orderly Bee Nov 2019 - Jan 2021Raleigh-Durham-Chapel Hill AreaProfessional Organization and Small Business Sales and Marketing Strategy Consulting
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Marketing Automation ManagerIqvia Jun 2015 - Oct 2019Raleigh-Durham, North Carolina AreaMy primary responsibility was to manage the IQVIA Marketing Automation system, Eloqua and the automated connection with Salesforce, the Customer Relationship Management system. I was also tasked to identify Market Development issues and opportunities within specified medium-scale business units and develop and implement marketing strategies and plans to generate customer-centric growth.I managed the launch of a new Eloqua instance and the connection of that instance to a new Salesforce instance launch in 7 months. I launched the Acquisition Integration template for the Marketing Automation department in 6 months.I worked in a highly matrixed organization, developed and managed comprehensive, cohesive and measurable marketing plans for my assigned business units. By supporting driving collaboration between regions, business leaders, other corporate functional teams and Global Marketing Shared Services I helped to ensure seamless implementation of customer-specific marketing strategies.I monitored and analyzed internal and external data to develop business insights, implications and recommendations for action, recommend new products and services based on customer insights and trend analysis, and managed Sales and Marketing analytics. -
Principal ConsultantOracle Oct 2014 - Jun 2015Raleigh, NcI worked with multiple clients to ensure they got the most out of their Eloqua investment, from marketing automation best practices and strategies to detailed technical know-how. It was my goal to make customers as successful as possible. I developed customized marketing plans that helped my clients meet their lead generation and marketing automation objectives. Each week, they received the guidance, configuration assistance, and Eloqua expertise they needed to accomplish more.I helped people to Market smarter by gathering data intelligence through progressive profiling, gated forms, or capturing lead sources. Free up time through the automation of webinar registration programs, data cleansing, cloud connectors, & lead nurturing. I coached them to be a marketing hero by achieving sales effectiveness through lead scoring, opportunity acceleration & rejected lead programs. Finally, I helped them to plan a path to better marketing by Implementing campaign optimization, A/B testing, lead scoring, and automated program audits. -
Interactive Marketing SpecialistTbm Consulting Group Aug 2011 - Oct 2014Durham, NcI was responsible for leading the interactive marketing initiatives for the entire company including a large-scale search engine optimization roll-out that cascaded down to all 6 regional offices. I manage all external and internal marketing communication strategies on a global scale, ensuring the accuracy and timeliness of each outreach to best engage potential and current clients and employees. I worked closely with the Marketing Director to develop strategies to successfully engage the varied segments of our potential and current clients to ensure the highest lead conversion rate possible. Familiar with all forms of marketing including marketing automation, CRM, online advertising, email, direct mail, tradeshows and conference, speaking engagements, social media, SEO and PPC and proficient in analyzing the data from these initiatives to achieve optimal results and maximum lead conversion.My primary focus was on generating leads and developing processes to help nurture and convert leads into qualified sales opportunities. I drove and constantly improved campaigns and messaging for converting clicks into qualified leads, managed 25,000+ contact database, the connection between the CRM, Salesforce, and Marketing Automation, Eloqua, platforms and all outbound communications through those platforms. -
Marketing CoordinatorTbm Consulting Group Aug 2002 - Aug 2011Durham, NcManaged all online advertising campaigns, internal and external. Handled a $1 million marketing budget. Organized and executed company participation in tradeshows and conferences. Directed all outgoing email campaigns and direct mail campaigns. Acted as sales person for the fulfillment of company paid events and workshops. Managed all vendor relationship. Managed and maintained all 9 corporate websites.
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Administrative AssistantDuke Regional Hospital Nov 2001 - Aug 2002Acted as front desk support for the entire office by answering phones, helping walk-in customers and assisting office personnel, Updated daily job postings and maintained the weekly job listing, Input résumés, applications and transfer requests into the Resumix database, Created information for the Human Resources website, Restructured and maintained the Career Enhancement/Tuition Reimbursement program for all employees, Filed multiple documents into confidential employee files, Scheduled interviews for the Recruiters, Supported various company events -
Scheduling CoordinatorEducational Support Services Apr 1999 - Jan 2001Fairfax, VaCoordinated the scheduling of 16 buildings and over 2000 faculty/staff member event’s, Advised Faculty/Staff about how to have a successful event, Ordered Supplies, Database entry
Melissa Fader Skills
Melissa Fader Education Details
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English Writing
Frequently Asked Questions about Melissa Fader
What company does Melissa Fader work for?
Melissa Fader works for Insperity
What is Melissa Fader's role at the current company?
Melissa Fader's current role is Supervisor, Marketing Automation.
What is Melissa Fader's email address?
Melissa Fader's email address is me****@****ity.com
What is Melissa Fader's direct phone number?
Melissa Fader's direct phone number is +191998*****
What schools did Melissa Fader attend?
Melissa Fader attended George Mason University.
What are some of Melissa Fader's interests?
Melissa Fader has interest in Economic Empowerment, Education, Marketing Strategy, Environment, Continuous Improvement, Digital Marketing, Modern Marketing, Human Rights, Animal Welfare, Arts And Culture.
What skills is Melissa Fader known for?
Melissa Fader has skills like Marketing Automation, Social Media Marketing, Online Marketing, Brochure Development, Email Marketing, Sales Support, Marketo, Digital Marketing, Website Management, Marketing Communications, Direct Mail, Vendor Management.
Who are Melissa Fader's colleagues?
Melissa Fader's colleagues are Bradley Mashburn, Sonu George, Miranda O., Kim Errett, Felicia Hobbs, Ijeoma Nwogu, Ashley Bonilla.
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Melissa Fader
Director Of Operations & Membership | Membership Retention, Marketing | Event Planning | Strategic Partnerships | Board GovernanceWashington, Dc3cii.org, cii.org, cii.org -
Melissa Fader
United States1hotmail.com
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