Melissa Ferguson Email & Phone Number

• Delivers freelance website design projects for clients that define and establish a web marketing strategy.• Maintains positive client relationships throughout lead generation, project delivery, and billing.• Applies digital marketing best practices to promote clients’ brands, increase traffic, and enable conversions.

• Provided technical expertise on a consultancy basis to facilitate a 15% growth in organization membership.• Enabled scalable operations by selecting and implementing software to meet current and future needs for communications, event management, financial recordkeeping, and internal processes.• Successfully managed the end-to-end lifecycle of system design, software configuration, and roll out of new technology to end users.• Increased engagement by rolling out a rebranding of church app, newsletter, website, and print materials.

Houston, Texas, Us

• Met and exceeded goals on large-scale projects impacting dozens of teams and over 200 customer accounts through effective scope management, resource allocation, and stakeholder communications.• Led with a clear product vision to establish a roadmap and prioritize the feature backlog for four international development teams, using Agile methodologies.• Alleviated friction in key customer workflows by reducing errors by over 50% and slashing resolution time from days to minutes.• Enabled more efficient work at scale by leading automation projects to drive digital transformation in collaboration with content, development, IT, operations, professional services, support, and UX teams.

Houston, Texas, Us

• Improved knowledge content searchability by innovating on a strategic taxonomy and tagging campaign.• Facilitated a smooth transition to a new IT tool by creating all SOP documents and training videos.• Created a content strategy for a UI rebuild of a legacy product, resulting in increased feature adoption.

• Owned the configuration and maintenance of POS machines, office equipment, and the company website.• Mitigated a critical vulnerability by implementing a data governance policy of roles and permissions for the company software.• Established processes for employee onboarding, benefits enrollment, time tracking, and safety training.

Dallas, Tx, Us

• Coordinated two construction projects, resulting in compliance with environmental regulations.• Used geospatial imaging and field measurements to make land management decisions.• Assisted in developing standard operating procedures for the Engineering department.