Melissa Field Email & Phone Number

Chicago, Il, Us

Mojo Trek is a technology recruitment and consulting company based in Chicago. Mojo Trek delivers an unparalleled recruitment experience, grounded in transparency and integrity. From midsize technology innovators to Fortune 50 powerhouse corporations, we help our clients build technology teams that make a difference, push the change forward, and develop software critical to their success. We focus on delivering high-caliber technology talent across industries by assessing every candidate’s skillset with an in-depth technical assessment and a deep understanding of team mechanics and goals. Mojo Trek is a certified Women-Owned Small Business (WOSB) and WBE (Women-owned enterprise) through the women’s business enterprise national council (WBENC), the nation’s largest SBA-approved third-party certifier of businesses owned and operated by women in the US. Mojo Trek is an Inc. 5000 company.

I love working with startups and small businesses. I can help with:- Social media strategy- Content marketing- Marketing strategy- Paid search - Digital marketing- Startup marketing launch strategy- Market research- White papers- Email marketing

Chicago, Il, Us

•Developed and led marketing communications effort for job candidates and drove inbound marketing strategy through various marketing channels, including email, LinkedIn, SEM, and events, resulting in an increase in web traffic and a strong pipeline of candidates •From June to February, increased average monthly visitors to microsite by 112%, Facebook fans from 71 to 10,000+, newsletter subscribers by 698%, and average monthly applications by 104% through launch of Google AdWords campaign, Facebook ad campaign, Instagram, grassroots outreach, and email referral program with United Airlines •Worked closely with internal teams, including Client Services, Finance and Recruitment as well as external stakeholders to support the organization’s mission•Launched website as part of White House initiative to reduce long-term unemployment•Shaped direction of the brand during critical first full year of operation through deploying customer surveys, organizing focus groups, and creating a social media strategy•Wrote first grant of 2014 and was awarded $100,000

Chicago, Il, Us

•Selected by Crain’s Chicago for “Best Use Of Facebook“ by a company for growing Facebook audience from 150 to 11,000 likes in three months with an average cost per like below $.20 •Determined most cost-effective mix of marketing activities, including a highly effective Facebook ad campaign; launched a Pinterest account and grew followers to 2,000+ using a strategy around SEO to drive traffic to website; researched keywords and markets to launch AdWords and Bing campaigns in highly competitive travel industry •Managed editorial team and served as editor for company travel blog

Chicago, Illinois, Us

•Managed client communications, invoicing and processing of high value accounts; working with development team to determine timeline and pricing based on resources needed for the project•Ensured that sales team was following protocol for updating Salesforce in order to monitor sales funnel

Chicago, Illinois, Us

•Conducted product demonstrations of social media software and led webinars for existing and future customers, resulting in growth of client base during startup phase•As the sole customer support lead during startup phase, managed entire book of business for the company, and trained subsequent customer support hires on the product, how to engage with clients and helped create a new hire onboarding document •Created white papers for website and contributed monthly feature articles to company blog•Consistently exceeded individual goal of upselling accounts through regularly assessing accounts with growth potential and delivering customer service that exceeded expectations

Chicago, Il, Us

•Collaborated with clients from goal setting stage to launch and played a lead role on current and prospective accounts, creating proposals that won new business and increased existing business•Managed SEM advertiser budgets in excess of $10M for Sprint, GM, T.G.I. Friday’s, Universal Technical Institute, Whirlpool, Ferrellgas, Caterpillar, and Ally Bank• Developed, tested, and analyzed keywords, descriptions, bidding strategies, and landing pages to maximize results, drive volume, and reach program targets •Produced customized reports for weekly check in calls and that improved flow of communication and delighted clients •Collaborated with internal teams on major agency accounts to ensure client satisfaction

Us

•Edited online business profiles for grammar, optimized for SEO, and ensured that product met company quality standards•Tracked root cause of issues found during quality control and trained team of business profile writers•Wrote pay-per-click ad copy for hundreds of businesses•Analyzed business verticals so sales team had proposed budget to take to clients

•Sent out media buys for radio and TV and created daily media reporting for clients•Greeted clients, answered office phone calls, and assisted with other administrative tasks