Helping clients optimize leads and sales from digital marketing activities through exceptional delivery of on and offline analytic solutions including: • Creation and adoption of multi touch attribution model within Google Analytics Premium platform, to grow display channel by measuring and increasing indirect web leads. Work included piloting a new attribution model and interface with Google team and resulted in new measurements of success for CBC display buy. • Integration of data from SAP, Eloqua, Salesforce.com and Google Analytics Premium to provide comprehensive view of offline success from online marketing campaigns. • Optimization of site performance through ongoing Test and Target multivariate testing. Successes include a 27% increase in lead submission rates on the sites top traffic source.

Oversee measurements of success for Cadient Group client websites and digital campaigns, driving analysis of opportunities for improved customer engagement, experience and conversion through goal driven analytics while at the same time improving the volumes of ‘free traffic’ to sites by optimizing for natural search (SEO). • Created innovative digital ‘reportcards’ and executive summaries for Pfizer, Boston Scientific, Astra Zeneca, Dendreon and Viropharma websites, providing executive and tactical insights into the digital ROI. • Manage 4 person local & overseas team charged with delivering tagging requirements for all Cadient websites. Implementations include Omniture, Google Analytics and Unica for traditional, mobile and flash sites. • Evangelize natural search (SEO) best practices among Cadient clients, account teams, and implementation leads to improve natural search ranking and traffic through on and off page site optimization.

Drove all aspects of design, development and performance for publicbankcard.com & publicsavings.com. Optimize sales and profitability for startup secured credit card product. Improved paid and natural search. * Transformed cumbersome 5 page application process into compelling 1 page sales pitch resulting in 114% improvement in completion rate* Delivered 360% improvement in SEO visits to website with minimal development resources. * Instituted first web analytics processes and reports using Google Analytics and internal reporting* Managed marketing vendors including printing, compliance, development and creative vendors.

Charged with optimizing completion rates for all online credit card applications including paid search, affiliate, direct load and direct mail driven applications.* Created, implemented, and analyzed both A/B and Multivariate website tests.* Improved submission rates for online credit card applications four+ percentage points by incorporating customized card images into the application. * Implemented search engine optimization (SEO) tactics to improve Advanta's natural (organic) search results. Raised ranking for high priority key words to top 3 on page 1 and improved 90% of keyword portfolio to page 1.* Launched Chat channel to improve online sales performance; negotiated and managed contract with outside vendor, developed performance metrics, and reporting and monitored program impact on over all online performance.

Improved online acquisition rates for two VoIP products (computer to phone and phone to phone) in 11 different countries and 7 languages.

Managed team of requirements writers delivering call center desktop support for all consumer and small business marketing initiatives.