Analytics & Crm Director
Current
Aug 2022 - Present
AeroLeads people directory · profile
Melissa Shusterman Email & Phone Number
Leading marketing analytics & CRM strategy for our Pharma and OTC clients at Further (formerly SDI)
at
Further
1 work email found
@vanguard.com
1 phone found area 877
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 86%
Current company
Role
Leading marketing analytics & CRM strategy for our Pharma and OTC clients at Further (formerly SDI)
Location
Villanova, Pennsylvania, United States
Who is Melissa Shusterman? Overview
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Quick answer
Melissa Shusterman is listed as Leading marketing analytics & CRM strategy for our Pharma and OTC clients at Further (formerly SDI) at Further, based in Villanova, Pennsylvania, United States. AeroLeads shows a work email signal at vanguard.com, phone signal with area code 877, and a matched LinkedIn profile for Melissa Shusterman.
Melissa Shusterman previously worked as Analytics & CRM Director at Further and Head, Customer & Product Analytics at Rite Aid. Melissa Shusterman holds Analytics Leader Training With Carnegie Mellon from Carnegie Mellon University - Tepper School Of Business.
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Email format at Further
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{first}_{last}@vanguard.com
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Profile bio
About Melissa Shusterman
An expert leading and building data driven digital marketing strategy and demand generation teams with experience delivering strategic & analytic innovation at Comcast, Vanguard, Rite Aid, Kenvue & GSK.Specialties: Agile Product Ownership | Multi Touch Attribution | Online A/B Testing | Multivariate Testing | Site Optimization, Online Customer Experience | Product Management | Channel Management | Project Management | Performance Analysis | Display optimization | SEO | PPC | SEM |Online Chat | Lead Nurturing | Ecommerce | CRM | Customer Analytics | CCPA & GDPR ComplianceMARKETING TOOLS/SYSTEMS: Web Analytics tools including GA4, Adobe Analytics/CJA. ERM's including Salesforce Marketing Cloud (SFMC). Big Query, AWS & One Trust. INDUSTRY KNOWLEDGE: Telecom | Cable | Pharmaceuticals | Credit Cards | Banking | Software and Non-Profit Experience
Current workplace
Melissa Shusterman's current company
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11 roles
Melissa Shusterman work experience
A career timeline built from the work history available for this profile.
Head, Customer & Product Analytics
Jun 2021 - Sep 2022
Global Marketing Measurement Head
May 2019 - Jun 2021
International Digital Analytics Head
Aug 2017 - May 2019
Senior Director, B2B Ecommerce Demand Generation
Apr 2015 - Jun 2017
Vice President Of Analytics For Comcast Small Business
Maassmedia, Llc
- Helping clients optimize leads and sales from digital marketing activities through exceptional delivery of on and offline analytic solutions including:
- Creation and adoption of multi touch attribution model within Google Analytics Premium platform, to grow display channel by measuring and increasing indirect web leads. Work included piloting a new attribution model.
- Integration of data from SAP, Eloqua, Salesforce.com and Google Analytics Premium to provide comprehensive view of offline success from online marketing campaigns.
- Optimization of site performance through ongoing Test and Target multivariate testing. Successes include a 27% increase in lead submission rates on the sites top traffic source.
Oct 2012 - Apr 2015
Manager Of Web Analytics & Seo
- Oversee measurements of success for Cadient Group client websites and digital campaigns, driving analysis of opportunities for improved customer engagement, experience and conversion through goal driven analytics while.
- Created innovative digital ‘reportcards’ and executive summaries for Pfizer, Boston Scientific, Astra Zeneca, Dendreon and Viropharma websites, providing executive and tactical insights into the digital ROI.
- Manage 4 person local & overseas team charged with delivering tagging requirements for all Cadient websites. Implementations include Omniture, Google Analytics and Unica for traditional, mobile and flash sites.
- Evangelize natural search (SEO) best practices among Cadient clients, account teams, and implementation leads to improve natural search ranking and traffic through on and off page site optimization.
Jun 2011 - Oct 2012
Director, Optimization & Ecommerce
Drove all aspects of design, development and performance for publicbankcard.com & publicsavings.com. Optimize sales and profitability for startup secured credit card product. Improved paid and natural search. * Transformed cumbersome 5 page application process into compelling 1 page sales pitch resulting in 114% improvement in completion rate* Delivered.
Feb 2010 - Apr 2011
Director, Ecommerce Acquisition & Site Optimization
Charged with optimizing completion rates for all online credit card applications including paid search, affiliate, direct load and direct mail driven applications.* Created, implemented, and analyzed both A/B and Multivariate website tests.* Improved submission rates for online credit card applications four+ percentage points by incorporating customized.
Apr 2007 - Feb 2009
Voip Online Optimization And Product Manager
Improved online acquisition rates for two VoIP products (computer to phone and phone to phone) in 11 different countries and 7 languages.
Sep 2004 - Apr 2007
Product Development Manager/Order Entry Systems
Managed team of requirements writers delivering call center desktop support for all consumer and small business marketing initiatives.
Nov 2000 - Nov 2004
4 education records
Melissa Shusterman education
Analytics Leader Training With Carnegie Mellon
Carnegie Mellon University - Tepper School Of Business
Mba, Marketing And Statistics
University Of Maryland - Robert H. Smith School Of Business
Ab, Geology
Bryn Mawr College
Education record
Germantown Friends School
FAQ
Frequently asked questions about Melissa Shusterman
Quick answers generated from the profile data available on this page.
What company does Melissa Shusterman work for?
Melissa Shusterman works for Further.
What is Melissa Shusterman's role at Further?
Melissa Shusterman is listed as Leading marketing analytics & CRM strategy for our Pharma and OTC clients at Further (formerly SDI) at Further.
What is Melissa Shusterman's email address?
AeroLeads has found 1 work email signal at @vanguard.com for Melissa Shusterman at Further.
What is Melissa Shusterman's phone number?
AeroLeads has found 1 phone signal(s) with area code 877 for Melissa Shusterman at Further.
Where is Melissa Shusterman based?
Melissa Shusterman is based in Villanova, Pennsylvania, United States while working with Further.
What companies has Melissa Shusterman worked for?
Melissa Shusterman has worked for Further, Rite Aid, Vanguard, Comcast, and Maassmedia, Llc.
How can I contact Melissa Shusterman?
You can use AeroLeads to view verified contact signals for Melissa Shusterman at Further, including work email, phone, and LinkedIn data when available.
What schools did Melissa Shusterman attend?
Melissa Shusterman holds Analytics Leader Training With Carnegie Mellon from Carnegie Mellon University - Tepper School Of Business.
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