Melissa Finch Email & Phone Number

Camden, Nj, Us

Atlanta, Ga, Us

Manage portfolio of 17 national chain food service and on-premise accounts totaling over 1.2M EQ cases and $3.1M in revenue annually. Deliver annual business planning for chain account portfolio and manage budgets and expense allocations to meet yearly sales and OI targets. Create and leverage relationships with CEO, COO, and CMOs to help sell in with important business driving initiatives.•Increased sales and overall business operations of customer base through sharing of market trends; develop and present semiannual business stewardship reviews highlighting account opportunities (category expansion, marketing programs, crew initiatives and cost saving techniques).•Led cross functional team of internal and external resources including Marketing, Operations, and Finance to execute sales programs, renegotiate customer contracts, pricing, and marketing resources and programs.•Signed franchise of Marriott’s International Autograph Collection; Kessler Collection. Estimate conservatively that this will generate over 300k EQ cases over the term of the agreement and $900K in profit.•Exceeded OI goal for 2017 with key innovative soft drink platform by exceeding Coca-Cola Freestyle sales goals and targets. •Analyzed volume data from internal systems to capture opportunities and ensure proper distributor reporting.•Maintained excellent working relationship with bottler partners to ensure customer agreements are executed accurately with pricing and reimbursements.•Received customer recognition with Supplier of the Year award; World of Beer 2015.•Assigned new portfolio in 2011 following company restructuring and improved customer relationships leading to the successful renegotiation of 7 agreements in first year (7.4M EQ cases).

Atlanta, Ga, Us

Supported chain customers in the Tampa and Orlando markets for the Food Service / On-Premise division, which represented 2.6M EQ cases and $5.5M in annual Operating Income. •Renegotiated multi-million dollar, 7-year agreement without competitive intrusion which represented $5M in economic profit over the term to Coca-Cola North America i.e. Tijuana Flats.•Consulted for new Publix account team and helped resign new Coca-Cola Fountain contract in 2008.•Collaborated on implementation of a Brand Architecture Workshop for Beef ‘O’ Brady’s C suite team, by leveraging internal resources. Utilized 2-day workshop as validation of brand positioning and advertising strategies with new VP of Marketing.

Atlanta, Ga, Us

Following reorganization in 2003, selected to grow and manage new portfolio representing 1M EQ cases and built and developed strong customer relationships which resulted in a code 10 conversion as well as vendor of the year recognition. •Converted competitive Pepsi accounts i.e. Tijuana Flats Burrito Company which was a 15-outlet chain (15,000 gallons) and is now a 130+ outlet chain.•Awarded Vendor of the Year Beef ‘O’ Brady’s and Tijuana Flats for 2007.•Negotiated first exclusive Coca-Cola Fountain and Publix Supermarkets post mix fountain contract without competitive intrusion.

Atlanta, Ga, Us

Defined, developed, and implemented sales, marketing strategies for Publix Delis, Disney World and Carrabba’s Italian Grille. Responsible for account management, coordination and execution of marketing programs, managing marketing budgets, profit analysis, and stewardship reviews with customers. •Awarded Vendor of the Year by Carrabba’s Italian Grille in 2001 and 2002.•Implemented first crew programs at Disney World Florida parks to help drive fountain beverage sales and profits for WDW as well as rewarding and motivating Disney cast members to upsell.Sold annual marketing calendar to Publix Delis buying office resulting in increased fountain and deli system sales.•Implemented of Publix NFL 32 oz. cup with deli combos in all 4 Publix divisions (Atlanta, Lakeland, Miami and Jacksonville), resulting in a 41% increase in combo sales.