Melissa Fisher, Cfe 🎮 Email and Phone Number
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Hi, thanks for dropping by my profile! For the last ten years, I've been working to help entrepreneurs and organizations with lots of ideas execute meaningful ones. As Thomas Edison said, "Vision without execution is a hallucination," and I enjoy converting dreams into profitable high-performing enterprises and stealing market share from leading firms who have lost touch. Over my career, I've been a CMO, COO, and CEO. Today I enjoy bringing great ideas to life thru • Innovating products, processes, technology, and go-to-market strategies • Empowering people to take initiative • Requiring personal/team accountability • Implementing impeccably • Inspiring success I'd love to tell you more. Call me at 740-2PEAKRD (740-272-2573) or email me at melissa@peakroad.com below are some of what I can bring to future discussions.ACHIEVE GROWTH AND OPERATIONAL EFFICIENCIES BY BUILDING SHAREHOLDER VALUEI like to build business value by instilling a shared vision, motivating teams, and worshiping execution. I'm a decisive leader who grows top-line revenues for mid-cap, private equity, and expansion phase startups in highly competitive B2B and B2C markets. FOCUSED ON LEADING TRANSFORMATIONAL CHANGEI strive to make the improbably profitable. I enjoy the challenge of transforming business models, improving operational processes, pioneering new products and sales channel strategies, and transforming an organization's culture to deliver and exceed goals. MARKETING & PRODUCT INNOVATORHonored by the American Business Awards as "…a visionary and strategist with extreme savvy in establishing strong negotiating positions, communicating completive value and exploiting new business opportunities." I have created over 1,000 B2C CPG products & and 75 product lines for global B2B brands, serving over 80,000 businesses annually. SPECIALTIES: Positions: Board Member/Advisory; Corporate Governance; Chief Executive Officer; President; Managing Partner; Chief Operating Officer; Chief Marketing Officer; Executive Coaching Company Models: Subscriptions, reoccurring revenue, SaaS, XaaS, Memberships, Retail, Direct Sales; eCommerce, Franchising, Freemium; Network Marketing, Wholesale Life Cycles: Startup; Emerging; Growth; Reorganization, Turnaround & Change Management; Acquisitions, Integrations & Divestitures; Revenue Acceleration; New Markets; Product Development
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Managing DirectorPeak Road PartnersDetroit, Mi, Us
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Chief Marketing OfficerEstv Apr 2022 - PresentLos Angeles, California, UsESTV, the first-ever dedicated 24/7 linear esports channel and AVOD service was launched in May 2019 to meet the demand for round-the-clock coverage from an insider perspective. Currently available on OTT, mobile, cable, and satellite platforms across 90 countries. -
Managing PartnerInside The Game Tv Jan 2024 - PresentAt Inside The Game TV, we provide a daily dose of gaming culture through shows tailored to busy millennials and Gen Xers. This approach not only fosters viewer loyalty but also creates an attractive venue for advertisers targeting avid gamers, enhancing both viewer satisfaction and commercial opportunities.Inside The Game TV has rapidly established itself as a leader in gaming entertainment television. The network has successfully broadened its impact within the gaming world through syndication partnerships, including collaborations with USA Today Sports, Esports Television (ESTV), and Ginx, with more partnerships anticipated in the summer of 2024. These strategic alliances allow ITGTV to continuously innovate and deliver compelling content that resonates with gamers globally. -
Co-Founder & Integrator (Coo/Cmo)Esports Tower May 2019 - PresentOrlando, Florida, UsEsports Tower's innovative teen training and tournament programs have grown quickly to become the largest developmental esports clubs in North America. Weekly Rumble tournament average 60,000 – 130,000 viewers per stream making them the most-watched high school events in the USA.Esports Tower was founded with the singular vision of building a better future for the next generation of Esports. Our supportive community is comprised of hard-core amateurs, professional coaches, colleges/universities, content creators, and industry insiders. -
Managing DirectorPeak Road Partners 2012 - PresentChicago, Detroit, San Francisco, Los Angeles, Seatle, UsPeak Road Partners maintains a national network of C-level executives and accomplished project teams who work with company leaders to help guide their business to achieve peak performance & profitability.We serve primarily as a strategic discussion partner or interim executive for companies seeking to improve performance and profitability. Former CMO, COO, and CEO over a professional career as a corporate executive with P&L responsibilities for $10M - $300M mid-sized companies. Interested to learn more? Call me at 740-2PEAKRD | 740-273-2573Accomplishments: Acquisitions & Exists• Served in a C-level role for three exits and 14 acquisitions. • Most recent acquisition yielded +10% Top-line growth | +30% Bottom-line for UCaaS company.Sales & Marketing• 52% redux in ad spend through leveraging digital sphere influencer and affiliate partnerships. • +600K increase in visitors thru integrating social sharing with no-cost content distribution.• 27% PROFIT increase by revising pricing, promotions and creating a new retention program. • Conversion rate optimization reduced website bounce rates from +80% to 4.6%.• $4M in 10 months. Successful go-to-market strategy expanded service internationally -Australia.Technology & Product Improvements• Tech Stack Deployments: 4 CRM systems for sales (Salesforce, Netsuite, Keep, Zoho) 2 CMS (Wordrpress, Kartra) 4 ERPs (Netsuite, SAP, Microsoft Dynamics, Zoho) • Mobile: 32% increase in product use developing iPhone, Android, and mobile web platforms. • Product: wearable tech product for kids & seniors, four virtual esports clubs, 17 mobile apps• +24 new features/functions deployed for SaaS system and various mobile apps.
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Co-Founder, Chief Marketing OfficerIn-Sight Location Technologies 2014 - 2018Startup concept successfully sold to iGPSWatch.com Q1 2018. Wearable devices for kids and seniors combining GPS, Cellular and WiFi triangulation. (www.insightwearables.com now www.igpswatch.com)
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Co-Founder, Chief Executive Officer65 Incorporated 2012 - 2014Mequon, Wi, UsWhat TurboTax did for tax preparation is precisely how 65 Incorporated is revolutionizing Medicare enrollment. Our software, i65, breaks down the complex, confusing, and sometimes scary Medicare decision-making process. -
Chief Executive OfficerEntertainment Promotions 2012 - 2013Troy, Mi, UsOffering both B2C and B2B Products, Entertainment® is a leading source for consumer discounts, saving people more than $22+ billion since 1962.EBITDA IMPROVEMENT• Reorganized enterprise delivering 30% cost savings and $6M EBITDA after three years of losses• Q1 2013 resulted in $8M YOY cost reductions & $2M increase in revenue versus forecastPRESERVED KEY SHAREHOLDER EQUITY• Delivered four qualified Letters of Intent (pre-bankruptcy) from institutional investors and private equity firms with options including leveraged buy-outs, co-investment partnerships, and partial divestiture.• Re-established company after board-level dispute froze working capital forcing Chapter 7 bankruptcy. • Worked with Trustee to run the entity as a going concern, culminating in the sale of the company in under 30 days.• Retained 95% of business clients and 80% of employees. Consumers were generally unaware of the change.• Key Shareholder Investments are protected through a bankruptcy auction, maintaining equity in the new entity and a promissory note for past funding reimbursement.TRANSITIONED OWNERSHIP• Served as knowledge expert and consultant to the CEO of Entertainment post-sale. (April - June) • Facilitated transition of business and provided advice to incoming leaders. -
Chief Operating & Marketing OfficerEntertainment Promotions 2008 - 2012Troy, Mi, UsConsolidated global and domestic marketing, championed digital product innovation, and accelerated direct sales. P&L of $100M direct-to-consumer sales (eCommerce, retail stores, telesales) and daily oversight for business development, product development, advertising, marketing, branding, communications, event marketing, website & collateral, sales training, public relations, production, pricing, procurement, supply chain, call centers, information technology, HR, and legal. 600 FTEs plus 400 seasonal, temporary labor.Operational Improvements• Created enterprise-wide dashboards, data governance, and performance reporting for improved decision-making. • Created digital distance learning site for 700 remote staff resulting in 82% event cost reduction.• Implemented GIS/Cartography formalizing territory management and improved Company profitability by 15% YOY.• Installed process improvements that led to 40% labor savings in account management, publishing, and IT.Sales Growth• Drove profitability of e-commerce division from least to most profitable sales channel within 3 years: assembled team that grew affiliate sales 427%, annual subscriptions by 63%, and shop cart conversion by 86%. o Directed SEO initiative resulting in overall delivery of 12 million unique visitors annually (increase of 36%)o Converted 25 markets to call-center based sales & service model reducing overall divisional costs by 43% YOYo Launched social media interfaces improving engagement while reducing call center costs (17%). Product Development• Established partnerships with Google Offers, Apple Passbook, Garmin and edo Interactive. • Drove 1M consumers to new apps on iPhone, Android, and mobile web in first year.• Launched daily deal generating $4M new revenue and retail gift cards sold at 20K locations.
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Chief Marketing Officer, Cox Target MediaCox Media 2000 - 2008Atlanta, Ga, UsThe direct Marketing arm of Cox Enterprise. Cox Target Media is the USA's largest direct marketing company, offering all mail formats, sampling, digital advertising, and more. Franchisee territories in North America, South America, and Europe with ten owned & operated markets.Reported to CEO. SALES GROWTH• Established +200 national franchise partnerships and grew volume from 250K to 3 billion ad units sold annually by 2009. • Grew sales volume by 38% via trial and conversion strategies targeting key prospects. Clients included Wal-Mart, Lowes, Home Depot, Subway, Burger King, Red Lobster, Best Buy, Nordstrom Rack, and Pier 1.• Created a mentor program to improve sales representatives' product knowledge, which led to $1M growth in 3mos. PRODUCT MANAGEMENT • Led strategy, consolidation, and retirement of 7 product lines and five plants/offices• Rebranded, achieving increased awareness [consumer (91%) and business (96%)]• Founding member of the team leading a $220M capital project [facility ideation, design, and build]• Developed product portfolio of B2B/2C products: DIGITAL Products: mobile apps, cooperative SEM, social media, call tracking, and ad performance analytic services. STRATEGIC PARTNERS: Google, Yahoo!, Microsoft/Bing, CallSource, and SmartLeadsMARKETING & SALES SUPPORT• 20 international languages supported in global marketing strategy• Reduced costs by developing a best practices intranet platform delivering a sales presentation, ad templates, and business intelligence to a network of 1,000+ geographically dispersed sales reps• Delivered $15M annually in no-cost advertising via trade/barter and promotional partnerships with CBS, Turner, Scripts Networks, Sony Television, 20th Century Fox, Warner Bros., Paramount, The Ellen DeGeneres Show• Supplied 100,000 qualified B2B sales leads annually to sales by partnering with Microsoft and USPS -
Regional Director, Marketing & Promotions, Cox Media GroupCox Media 1997 - 2000Atlanta, Ga, UsAdvertising and media arm of Cox Enterprise delivering local advertising on air, online, and on-the-go (mobile). Responsible for full product lines including commercial insertion for 42 cable television networks, local origination programs, direct mail coupons, video production, resort programming, and COX Interactive Media Internet ad sales. • Grew promotions revenue by 72% in first year with a CAGR of 26% in years 2 & 3. • Generated $5M by year 3 for local origination programing within hotel zone in Virginia tourism areas. • Recruited by Division President to integrate and rebrand 5 multi-million dollar cable regional market acquisitions and divestitures, including assets of Comcast, Adelphia, Time Warner, Media General, and Brighthouse. • Industry recognition from Cable Advertising Bureau for strategic marketing and internal awards for results achieved.
Melissa Fisher, Cfe 🎮 Skills
Melissa Fisher, Cfe 🎮 Education Details
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Harvard Business SchoolStrategic Marketing -
Regent UniversityBusiness Management
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Nova Southeastern UniversityEntrepreneurship/Entrepreneurial Studies
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Northwestern University - Kellogg School Of ManagementMarketing Strategy
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The University Of Chicago Booth School Of BusinessPricing Strategies & Tactics
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Houghton UniversityBusiness
Frequently Asked Questions about Melissa Fisher, Cfe 🎮
What company does Melissa Fisher, Cfe 🎮 work for?
Melissa Fisher, Cfe 🎮 works for Peak Road Partners
What is Melissa Fisher, Cfe 🎮's role at the current company?
Melissa Fisher, Cfe 🎮's current role is Managing Director.
What is Melissa Fisher, Cfe 🎮's email address?
Melissa Fisher, Cfe 🎮's email address is me****@****ers.com
What is Melissa Fisher, Cfe 🎮's direct phone number?
Melissa Fisher, Cfe 🎮's direct phone number is +124840*****
What schools did Melissa Fisher, Cfe 🎮 attend?
Melissa Fisher, Cfe 🎮 attended Harvard Business School, Regent University, Nova Southeastern University, Northwestern University - Kellogg School Of Management, The University Of Chicago Booth School Of Business, Houghton University.
What skills is Melissa Fisher, Cfe 🎮 known for?
Melissa Fisher, Cfe 🎮 has skills like Marketing Strategy, Strategy, Direct Marketing, Integrated Marketing, Advertising, Marketing, Start Ups, New Business Development, Cross Functional Team Leadership, Strategic Planning, Competitive Analysis, Marketing Communications.
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