Melissa Fisher, Cfe 🎮 Email & Phone Number

Detroit, Mi, Us

Los Angeles, California, Us

ESTV, the first-ever dedicated 24/7 linear esports channel and AVOD service was launched in May 2019 to meet the demand for round-the-clock coverage from an insider perspective. Currently available on OTT, mobile, cable, and satellite platforms across 90 countries.

At Inside The Game TV, we provide a daily dose of gaming culture through shows tailored to busy millennials and Gen Xers. This approach not only fosters viewer loyalty but also creates an attractive venue for advertisers targeting avid gamers, enhancing both viewer satisfaction and commercial opportunities.Inside The Game TV has rapidly established itself as a leader in gaming entertainment television. The network has successfully broadened its impact within the gaming world through syndication partnerships, including collaborations with USA Today Sports, Esports Television (ESTV), and Ginx, with more partnerships anticipated in the summer of 2024. These strategic alliances allow ITGTV to continuously innovate and deliver compelling content that resonates with gamers globally.

Orlando, Florida, Us

Esports Tower's innovative teen training and tournament programs have grown quickly to become the largest developmental esports clubs in North America. Weekly Rumble tournament average 60,000 – 130,000 viewers per stream making them the most-watched high school events in the USA.Esports Tower was founded with the singular vision of building a better future for the next generation of Esports. Our supportive community is comprised of hard-core amateurs, professional coaches, colleges/universities, content creators, and industry insiders.

Chicago, Detroit, San Francisco, Los Angeles, Seatle, Us

Peak Road Partners maintains a national network of C-level executives and accomplished project teams who work with company leaders to help guide their business to achieve peak performance & profitability.We serve primarily as a strategic discussion partner or interim executive for companies seeking to improve performance and profitability. Former CMO, COO, and CEO over a professional career as a corporate executive with P&L responsibilities for $10M - $300M mid-sized companies. Interested to learn more? Call me at 740-2PEAKRD | 740-273-2573Accomplishments: Acquisitions & Exists• Served in a C-level role for three exits and 14 acquisitions. • Most recent acquisition yielded +10% Top-line growth | +30% Bottom-line for UCaaS company.Sales & Marketing• 52% redux in ad spend through leveraging digital sphere influencer and affiliate partnerships. • +600K increase in visitors thru integrating social sharing with no-cost content distribution.• 27% PROFIT increase by revising pricing, promotions and creating a new retention program. • Conversion rate optimization reduced website bounce rates from +80% to 4.6%.• $4M in 10 months. Successful go-to-market strategy expanded service internationally -Australia.Technology & Product Improvements• Tech Stack Deployments: 4 CRM systems for sales (Salesforce, Netsuite, Keep, Zoho) 2 CMS (Wordrpress, Kartra) 4 ERPs (Netsuite, SAP, Microsoft Dynamics, Zoho) • Mobile: 32% increase in product use developing iPhone, Android, and mobile web platforms. • Product: wearable tech product for kids & seniors, four virtual esports clubs, 17 mobile apps• +24 new features/functions deployed for SaaS system and various mobile apps.

Startup concept successfully sold to iGPSWatch.com Q1 2018. Wearable devices for kids and seniors combining GPS, Cellular and WiFi triangulation. (www.insightwearables.com now www.igpswatch.com)

Mequon, Wi, Us

What TurboTax did for tax preparation is precisely how 65 Incorporated is revolutionizing Medicare enrollment. Our software, i65, breaks down the complex, confusing, and sometimes scary Medicare decision-making process.

Troy, Mi, Us

Offering both B2C and B2B Products, Entertainment® is a leading source for consumer discounts, saving people more than $22+ billion since 1962.EBITDA IMPROVEMENT• Reorganized enterprise delivering 30% cost savings and $6M EBITDA after three years of losses• Q1 2013 resulted in $8M YOY cost reductions & $2M increase in revenue versus forecastPRESERVED KEY SHAREHOLDER EQUITY• Delivered four qualified Letters of Intent (pre-bankruptcy) from institutional investors and private equity firms with options including leveraged buy-outs, co-investment partnerships, and partial divestiture.• Re-established company after board-level dispute froze working capital forcing Chapter 7 bankruptcy. • Worked with Trustee to run the entity as a going concern, culminating in the sale of the company in under 30 days.• Retained 95% of business clients and 80% of employees. Consumers were generally unaware of the change.• Key Shareholder Investments are protected through a bankruptcy auction, maintaining equity in the new entity and a promissory note for past funding reimbursement.TRANSITIONED OWNERSHIP• Served as knowledge expert and consultant to the CEO of Entertainment post-sale. (April - June) • Facilitated transition of business and provided advice to incoming leaders.

Troy, Mi, Us

Consolidated global and domestic marketing, championed digital product innovation, and accelerated direct sales. P&L of $100M direct-to-consumer sales (eCommerce, retail stores, telesales) and daily oversight for business development, product development, advertising, marketing, branding, communications, event marketing, website & collateral, sales training, public relations, production, pricing, procurement, supply chain, call centers, information technology, HR, and legal. 600 FTEs plus 400 seasonal, temporary labor.Operational Improvements• Created enterprise-wide dashboards, data governance, and performance reporting for improved decision-making. • Created digital distance learning site for 700 remote staff resulting in 82% event cost reduction.• Implemented GIS/Cartography formalizing territory management and improved Company profitability by 15% YOY.• Installed process improvements that led to 40% labor savings in account management, publishing, and IT.Sales Growth• Drove profitability of e-commerce division from least to most profitable sales channel within 3 years: assembled team that grew affiliate sales 427%, annual subscriptions by 63%, and shop cart conversion by 86%. o Directed SEO initiative resulting in overall delivery of 12 million unique visitors annually (increase of 36%)o Converted 25 markets to call-center based sales & service model reducing overall divisional costs by 43% YOYo Launched social media interfaces improving engagement while reducing call center costs (17%). Product Development• Established partnerships with Google Offers, Apple Passbook, Garmin and edo Interactive. • Drove 1M consumers to new apps on iPhone, Android, and mobile web in first year.• Launched daily deal generating $4M new revenue and retail gift cards sold at 20K locations.

Atlanta, Ga, Us

The direct Marketing arm of Cox Enterprise. Cox Target Media is the USA's largest direct marketing company, offering all mail formats, sampling, digital advertising, and more. Franchisee territories in North America, South America, and Europe with ten owned & operated markets.Reported to CEO. SALES GROWTH• Established +200 national franchise partnerships and grew volume from 250K to 3 billion ad units sold annually by 2009. • Grew sales volume by 38% via trial and conversion strategies targeting key prospects. Clients included Wal-Mart, Lowes, Home Depot, Subway, Burger King, Red Lobster, Best Buy, Nordstrom Rack, and Pier 1.• Created a mentor program to improve sales representatives' product knowledge, which led to $1M growth in 3mos. PRODUCT MANAGEMENT • Led strategy, consolidation, and retirement of 7 product lines and five plants/offices• Rebranded, achieving increased awareness [consumer (91%) and business (96%)]• Founding member of the team leading a $220M capital project [facility ideation, design, and build]• Developed product portfolio of B2B/2C products: DIGITAL Products: mobile apps, cooperative SEM, social media, call tracking, and ad performance analytic services. STRATEGIC PARTNERS: Google, Yahoo!, Microsoft/Bing, CallSource, and SmartLeadsMARKETING & SALES SUPPORT• 20 international languages supported in global marketing strategy• Reduced costs by developing a best practices intranet platform delivering a sales presentation, ad templates, and business intelligence to a network of 1,000+ geographically dispersed sales reps• Delivered $15M annually in no-cost advertising via trade/barter and promotional partnerships with CBS, Turner, Scripts Networks, Sony Television, 20th Century Fox, Warner Bros., Paramount, The Ellen DeGeneres Show• Supplied 100,000 qualified B2B sales leads annually to sales by partnering with Microsoft and USPS

Atlanta, Ga, Us

Advertising and media arm of Cox Enterprise delivering local advertising on air, online, and on-the-go (mobile). Responsible for full product lines including commercial insertion for 42 cable television networks, local origination programs, direct mail coupons, video production, resort programming, and COX Interactive Media Internet ad sales. • Grew promotions revenue by 72% in first year with a CAGR of 26% in years 2 & 3. • Generated $5M by year 3 for local origination programing within hotel zone in Virginia tourism areas. • Recruited by Division President to integrate and rebrand 5 multi-million dollar cable regional market acquisitions and divestitures, including assets of Comcast, Adelphia, Time Warner, Media General, and Brighthouse. • Industry recognition from Cable Advertising Bureau for strategic marketing and internal awards for results achieved.

Strategic Marketing

Masters, Business Management

Entrepreneurship/Entrepreneurial Studies

Marketing Strategy

Pricing Strategies & Tactics

Bs, Business