Melissa Fiske Email & Phone Number

Charleston, Sc, Us

Charleston, Sc, Us

United States

I help women business owners attract more local clients with less effort so theycan have it all—a successful business and plenty of time to do what they love.HERE'S HOW IT WORKS:I'll do a deep dive into your short and long-term business goal, analyze your competitors marketing efforts and take a look at what you've done thus far for marketing.your short and long-term business objectives.From there I'll create a scalable marketing plan to help you grow your business and connect with more local customers over the next 12 months.After we have a plan, I will help you set up a team to execute this plan, whether it's with in-house staff or external help.Services include:Website Audit & OptimizationMonthly Marketing Check-InsMarketing ReportsCreateTarget Buyer PersonasAudit, analyze and improve Current Marketing StrategiesA/B testingContent Marketing Strategy DevelopmentSocial Media Strategy DevelopmentHubSpot Strategy ConsultingCreate a Personalized Marketing ProgramHire and train a marketing intern or executiveGo-To-Market PlanningCreate a well-rounded Marketing ProgramMarketing Team TrainingSEO Strategy DevelopmentEmail Marketing Strategy DevelopmentStructure, think of marketing from a business perspective GET ORGANIZED!Learn more at: www.LOCAL44NORTH.com

San Francisco Bay Area

Oversee daily initiatives of the inbound marketing and public relations team.Create all social media and inbound marketing proposals, strategies and budgets for general leadgeneration and brand awareness campaigns as well as unique campaigns.Strategically develop, implement and analyze all Facebook, Twitter, LinkedIn and Google AdWordsadvertising efforts.Handle the public relations efforts of the agency, including press release writing and media outreach.Write editorial calendars and manage the company blog.Contribute as a guest blogger to popular inbound marketing blogs.Create and implement all email marketing materials and strategies for the agency.Generate reports that track and measure all social media, online advertising and inbound marketing efforts for the agency as well as our clients.Highlights include:-Increasing website traffic by 113%, inbound links by 300% and lead generation by 450% in one month post the launch of the new website.-Growing the Inbound department by 200%.-Growing social media clients by 400%.

Portland, Maine

Spearheaded public relations and media communications via press releases, outbound marketing partnerships, newsletter updates and social media management.Created social media content that ultimately drove sales.Created in house marketing materials.Featured in Food & Wine magazine and Boston Globe.2012 - “Best New Restaurant” nomination by the James Beard Foundation during management tenure.

Cape Town Area, South Africa

Created local feature stories for the monthly Projects Abroad Cape Town magazine. Researched a wide variety of topics in the South Africa and the Cape Region.Located and interviewed professionals.Wrote 1,200 to 2,400 word feature stories.Captured photos for features.Practiced editing with peers.Contributed design ideas about the layout of the magazine and the website.

Researched local news sites for significant stories.Conducted man-on-the-street interviews and took photos of the individuals I interviewed.Attended and covered city events.Researched local trend stories, namely focusing on young entrepreneurs, in the greater Boston area.Pitched these feature stories that I researched to my editor.Interviewed professionals. Wrote 250 to 300 word stories.

Middle East

Traveled with a group of fellow students throughout Egypt, Syria and Qatar. Maintained a daily, personal blog complete with photos and videos. Covered newsworthy events.Met with different industry professionals. Interviewed local professionals and citizens. Took photos and wrote stories for the main blog site.

Wrote press releases.Contacted media persons regarding upcoming stories.Maintained office clip book.Wrote stories and the class notes for the Wentworth Magazine.Produced the bi-monthly online "News@Wentworth" faculty and staff newsletter.

Ba Journalism

Education record