Melissa F. Kirtley, Mba Email and Phone Number
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I am a versatile and collaborative senior Marketing and Business Development leader with 18+ years managing products and growing sales in major global retailers, distributors, channel partners, and enterprise accounts. My proudest accomplishment is creating the $850M global Unison Toner brand: leading teams to develop the name and logo, securing trademark registration, creating new packaging, delivering sales training, and producing marketing materials 8 languages. Another milestone is being named Category Captain for Walmart’s $2B Printer & Supplies business. After my plan beat category performance targets by 12%, Lexmark was named Global Electronics Partner of the Year.My career has been fueled by my passion for the customer experience and a drive to connect people with the products they need.After business school, I dove headfirst into the world of marketing at Fruit of the Loom. I got a crash course in consumer packaged goods and honed my expertise in category management.From there, I embarked on a high-impact journey with Lexmark International, where I’ve held pivotal leadership roles in marketing and business development. I’ve spearheaded key initiatives that propelled the brand forward on a billion dollar global scale.I’ve worked with all 3 customer sets (consumer, SMB & enterprise) and mastered innovative new technologies. My responsibilities have encompassed the full spectrum of marketing and sales functions.What truly sets my soul on fire is the opportunity to make a tangible impact – to fuel success for both the company and its customers.I’ve learned that implementing a customer-centric approach across all business operations is the most effective way to drive meaningful revenue growth. When you prioritize the customer in every aspect of your operations, success becomes inevitable.My goal for LinkedIn is to connect with people who are customer focused/obsessed and truly committed to creating differentiated products or services that deliver unique value to customers.Drop me a line or we can have a virtual coffee/tea and swap stories.Top Skills:● Brand strategy ● Budget management ● B2B & B2C business development● Channel marketing● Communications & PR● Consumer packaged goods● Customer loyalty● Data analytics & business intelligence● Demand generation● Digital marketing● E-commerce● Market research● Product management ● Project management● Program management● Relationship building ● Sales education● Sales management● Strategic marketing● Strategic planning & execution● Trade marketing
Lexmark International, Inc.
View- Website:
- lexmark.com
- Employees:
- 10698
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Senior Manager - Global Annuities Marketing (Supplies, Parts And Service)Lexmark International, Inc.Lexington, Ky, Us
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Vice President Of Sales, North AmericaEquilume Oct 2024 - PresentNaas, Co Kildare, Ie -
Director – Worldwide Marketing (Supplies, Parts & Service)Lexmark International, Inc. Jan 2011 - Sep 2024Lexington, Kentucky, UsI drive global branding, product positioning, messaging, communications & training for $2.3B global Supplies (branded & private label), Parts & Service business. I create and deliver custom marketing and sales materials. I partner with Field Marketing teams to develop and implement strategic integrated marketing plans for each Geo sales region. I lead product launches and develop and execute product lifecycle plans to maximize customer loyalty. I produce and deliver training for sales reps, partners, and customers.● Expanded the scope of this role 3 times: initial responsibilities were for branded supplies only.● Led $750M exit of inkjet supplies in key retailers, exceeding sales targets by $2M via execution of planograms and inventory control.● Launched global supplies loyalty program for SMB customers that achieved 52% YOY sales growth. Developed business plan, secured project funding, and led large cross-functional project team.
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Senior Product Manager, Worldwide Marketing – Consumer Printer DivisionLexmark International, Inc. Jan 2009 - Dec 2010Lexington, Kentucky, UsI was promoted to direct product and marketing strategies for $875M global inkjet supplies business with 1700+ SKUs. Controlled global P&L for inkjet cartridges. I collaborated with Geo teams, set sales plans, and administered marketing funds for North America, EMEA, Latin America, & Asia Pacific regions. I also created sales materials and led company-wide sales rep training.● Launched Vizix and Vizix Pro-Series cartridge lines, achieving 110% of global revenue & profit targets. Drove product pipeline, specs, and value props.● Secured $75M in new contracts with Kaiser Permanente, Humana, GSK, IBM, Verizon, and GE by creating exclusive packages for the corporate remote-worker segment.● Introduced a new delegation process to maximize the ROI effectiveness of a $132M promotional fund.
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Senior Manager - Smb Global Business DevelopmentLexmark International, Inc. Jan 2007 - Dec 2008Lexington, Kentucky, UsI harmonized retail and non-retail sales and marketing efforts for $1.7B Small & Medium Business segment. I established best practices for Geography sales teams that aligned execution strategies and drove SMB revenue. Also set sales targets by Geography, administered budgets, and presented monthly state-of-business reports to the CEO and his direct reports. ● Revamped global partner programs and launched a new integrated partner portal website. In the program's first year, partner participation grew 13% and sales increased 27%. ● Commissioned custom SMB marketing research projects to identify market opportunities, product requirements, path to market and customer segmentation.● Established Partner Advisory Boards for each SMB business segment.
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Manager, North American Customer Marketing - Consumer Printer DivisionLexmark International, Inc. Jan 2004 - Dec 2006Lexington, Kentucky, UsI was promoted to direct category management activities for printers & supplies in North American retailers. I created account-specific promotions, merchandising, & POP for Lexmark products in Walmart, Target, Kmart, Sam’s Club, Costco, Best Buy, Circuit City, Staples, OfficeMax, and Office Depot.● Grew Lexmark’s market share in the U.S. & Canada by 20% in 3 years. ● Sold in new printer line and supplies to all accounts.
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U.S. Market Research & Analysis Manager - Consumer Printer DivisionLexmark International, Inc. Jul 2000 - Dec 2003Lexington, Kentucky, UsI transformed market research, trends, and sales results into actionable forecasts, dashboards and customer presentations. I delivered quarterly category and market trend presentations at all major U.S. Retail accounts. I also optimized a $1.6M research budget. I spearheaded supplies category management activities at U.S. Walmart.● Negotiated and saved 40% on major contract for syndicated data. ● Named Category Captain for U.S. Walmart’s $700M inkjet cartridge category -- exceeded category performance targets by 15% and grew Lexmark SKU listings 25%.
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Manager, U.S. Category ManagementFruit Of The Loom Mar 1998 - Jun 2000Bowling Green, Ky, UsI was promoted after one year to be the youngest manager in company. I led category management activities and fact-based selling initiatives that drove $200M in incremental sales. I was selected to $250M Kmart account, Fruit of the Loom’s second largest customer at the time.● Directed strategies across U.S. retail accounts and product categories including Kmart, Walmart, Target, Sears, J.C. Penney, Dollar General, Family Dollar, plus drug, grocery and military channels.● Revamped Kmart’s Ladies’ and Men’s Underwear categories, creating new product assortment and shelf space allocations, achieving YOY sales growth of 17% and 12%, respectively.
Melissa F. Kirtley, Mba Skills
Melissa F. Kirtley, Mba Education Details
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University Of KentuckyMarketing Emphasis -
University Of KentuckyMusic W/A Business Minor
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National Cathedral School For GirlsHigh School
Frequently Asked Questions about Melissa F. Kirtley, Mba
What company does Melissa F. Kirtley, Mba work for?
Melissa F. Kirtley, Mba works for Lexmark International, Inc.
What is Melissa F. Kirtley, Mba's role at the current company?
Melissa F. Kirtley, Mba's current role is Senior Manager - Global Annuities Marketing (Supplies, Parts and Service).
What is Melissa F. Kirtley, Mba's email address?
Melissa F. Kirtley, Mba's email address is me****@****ero.net
What is Melissa F. Kirtley, Mba's direct phone number?
Melissa F. Kirtley, Mba's direct phone number is +185926*****
What schools did Melissa F. Kirtley, Mba attend?
Melissa F. Kirtley, Mba attended University Of Kentucky, University Of Kentucky, National Cathedral School For Girls.
What are some of Melissa F. Kirtley, Mba's interests?
Melissa F. Kirtley, Mba has interest in Football, Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, Watching Basketball, Golf, Home Decoration, Watching Sports.
What skills is Melissa F. Kirtley, Mba known for?
Melissa F. Kirtley, Mba has skills like Brand Management, Business Development, Cross Functional Team Leadership, Product Marketing, Management, Product Management, Competitive Analysis, Marketing, Product Development, Marketing Communications, Retail, Consumer Insight.
Who are Melissa F. Kirtley, Mba's colleagues?
Melissa F. Kirtley, Mba's colleagues are Melliza Ackhurst, Mikhail Mednikh, Silvana Nogueira, Karen Hermoso, Chuck Decoste, Kleyton Ferreira Rodrigues, 唐新春.
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