Develop and execute comprehensive marketing plans for Health, Beauty, and Household Products, aligning with company and vendor strategies. Lead the Shopper Marketing process, generating campaigns that boost conversion rates, increase store traffic, and drive sales growth for value brands. Manage weekly and monthly ad and digital insert planning, collaborating closely with key marketing stakeholders to develop 360-degree plans supporting merchant promotions, resets, and new product launches. Identify and recommend programs and products for promotion based on strategic objectives and historical performance. Cultivate partnerships with Consumer Packaged Goods (CPG) and brand partners, securing COOP investments to enhance key programs and promotional initiatives. Collaborate with cross-functional teams to devise plans and programs that heightened awareness of major promotional and corporate marketing campaigns.• Tracking to cultivate more than $5M in 2024 category COOP sales.• Achieved a significant increase in 2023 category COOP sales, growing from $1M to $3M year-over-year.• Successfully executed marketing campaigns for prominent stakeholders such as Proctor & Gamble, Unilever, and Maybelline New York.• Developed 360-degree marketing plans in collaboration with Chesapeake Media Group, Family Dollar’s retail media group.• Spearheaded the launch of the inaugural 2024 Beauty Book, generating more than $400,000 in ad sales from CPGs.

Create and schedule strategic daily social media content optimized for sharing on Facebook and Instagram platforms. Coordinate fashionable outfits to share visually on social media platforms and attract organic attention from targeted audiences. Arrange, write and disseminate 2 to 3 weekly email blasts to an audience of approximately 5,200, advertising current inventory and promotions. Design marketing materials (i.e. social media posts, flyers, mailers and coupons) via Canva for store promotions, leading to increased traffic and revenue. Act as primary online customer service representative for all user interface. Maintain strong, mutually beneficial relationships with customers, colleagues and vendors.

Proactively developed strategic marketing plans and oversaw the end-to-end implementation and execution of various efforts. Formulated, supervised and coordinated a variety of marketing activities, guidelines and messaging. Designed visual merchandising displays for mattress collections, including mattress design (raw material/fabric sourcing and selection, store display design, etc.) and creating marketing documents and display signage. Merchandised and styled showrooms for sales presentations during four trade shows in North Carolina and Las Vegas annually, bringing in new major retail customers. Created various marketing material for sales support and client presentations including PowerPoint presentations, advertisements, and social media content. Organized and directed major annual or biannual customer rollouts for large retailers including Rooms to Go, Bloomingdale’s, and Macy’s. Acted as the primary liaison between Director of Sales and Merchandising Team, employing exceptional communication and interpersonal skills. Maintained an annual marketing budget of up to ~$200K. Coordinated the relaunch of the Paramount Sleep website, collaborating with an external agency. Developed and implemented various social media campaigns and content on Facebook, Instagram, LinkedIn and Twitter.

Tracked all marketing expenses and ensured timely vendor payments to maintain positive working relationships. Generated purchase orders and check requests. Collaborated with third party vendors and in-house agency to coordinate the launch of new ad sales campaigns. Created PowerPoint presentations for internal and external marketing purposes. Assisted in all aspects of various direct mailing marketing projects. Performed prospecting activities and accurately entered new records into database. Maintained accuracy and integrity of patron records. Assisted Marketing Director with general maintenance and content updates of orchestra social media profiles on Facebook, Twitter, YouTube and local social networking sites.

Provide key account management support including the organization and coordination of live events for clients and celebrity participants. Managed and maintained strong client relationships and services. Organized and completed commercial trafficking for network television shows. Drafted letters and press releases for dissemination to various entertainment and sports personnel and media outlets. Collected relevant videos for use in various entertainment television shows. Researched, contacted and booked up-and-coming entertainment acts for various television programs, employing dynamic and proactive communication skills. Tracked and reported on all client-relevant media announcements; researched and collected client-relevant articles to share. Updated content on client and event websites. Created a system using Excel to manage all relevant media used by the company. Acted as a sponsorship sales assistant for company events and shows, collaborating with sponsors and networks to ensure delivery of commercials, collecting logos and videos from sponsors, and handled various sponsor relations.