Melissa Giddens, Ctp, Aap, Ncp Email & Phone Number

Tukwila, Wa, Us

San Francisco, California, Us

Wespay is a nonprofit payments association serving 1,000 financial institution members in the Western U.S. As part of the senior leadership team, my role was to help define and execute the strategic vision to add member value and ensure the financial health and sustainability of the organization.• Created a career learning path of 12 treasury management courses in the Learning ManagementSystem, including class design, instruction, and testing criteria• Regular speaker at industry events, such as Nacha Payments, CU Business Group, etc.• Led development of new publication for sale in online store (ACH Originator Guide for CorporateUsers); exceeded annual revenue projections within four months• Published Best Practices in Prospecting for Business Deposit Relationships in Arizona Banker’s Magazine, July 2017, Issue 3

San Francisco, California, Us

Managed de novo payments consulting division for Wespay Advisors, a wholly owned subsidiary of Wespay. Served on executive leadership team driving company revenue, exceeding initial profitability plan by three years. Oversaw consulting engagements from initial development through project management and creation of final deliverables, scoring 9.7/10 in client satisfaction.• Led growth of 1-year-old payments consultancy by 322% in revenue, expanded engagementscope to match staff expertise, and mentored/coached direct and indirect staff in refiningconsultative skills and delivering invaluable guidance• Served as primary sales contributor for winning new engagements, delivering presentations to C-Levelaudiences, and cultivating client relationships• Managed marketing and communications, including overall rebranding in 2021, developing 18-month marketing plans, and content creation through contracted designer

Spokane, Wa, Us

Led treasury management sales and client retention for the $1 Billion commercial deposit base inWestern Washington. Provided a consultative approach to attracting new clients and deepening existingrelationships for commercial and private banking in the region.• Achieved 122% of sales goal during first year in the role; sole treasury management officer in thebank to reach sales goal• Developed client proposal and Request for Proposal (RFP) content, including pro formas• Delivered periodic training and industry updates for commercial and retail teams• Served on project teams, e.g., identifying marketing and communications opportunities, vendoranalysis for lockbox, Same Day ACH, and new bank-wide relationship review process• Spoke at professional industry events, such as Nacha Payments, Wespay Symposium• Published CEO Adviser: Beware Imposter Fraud in Seattle Business Magazine, September 2016

Portland, Oregon, Us

Led the payments development of a de novo market for the bank. Demonstrated leadership in definingand executing team partnerships, associate training, overall strategy, and building a consultative salesenvironment.• Interviewed new hires and mentored internal stakeholders, including junior-level treasurymanagement and retail banking associates• Participated in multiple projects to change the department’s workflow process, develop apayments strategy for the digital client experience, collaborate to create and reintroducemarketing collateral, and vendor selection for online banking providers• Led treasury management client conversion for two bank mergers in the Seattle region and onemerger in the Northern California market

Charlotte, Nc, Us

Facilitated client sales, retention, implementation, and servicing for a large region positioned in the highlyvisible corporate headquarters of a Top Ten bank. Ensured strong team partnering of internal andexternal stakeholders.• Achieved 144% of sales goal ($1.4MM of $975M) in 2008 and 122% in 2007 ($843M of $690M)• Earned inaugural Chairman’s Team Award of the “Best of the Best” sales producers• Contributed to the Treasury & Payment Solutions Payable Product Advisory Council to definestrategic direction for each product• Managed treasury management client base (>$10MM in assets) for two commercial banking (C&I)teams and real estate portfolios, including residential and commercial teams

Raleigh, Nc, Us

Managed treasury services department for the bank’s Eastern division. Shifted treasury focus from reactive to proactive through building a strong training program, internal newsletter to provide best practices, success stories and product knowledge, and developed “top of mind” awareness within relationship manager teams. • Charged with winning new cash management relationships, as well as enhancing existing clients’ services to achieve an annual account analysis billing goal • Launched new treasury product offerings, including implementation, price structure and bank strategy • Broadened the corporate culture to include a strong cash management emphasis • Managed analytical and administrative staff who supported treasury, leasing and merchant services • Expanded total treasury analysis billing by 500% ($243m to over $1.2mm)

Actively recruited to help launch de novo bank’s cash management offering. Partnered with executive management team, head of branch and bank operations to select vendors, develop bank pricing and strategy, and create collateral material for sales initiatives. • Cultivated and maintained commercial bank deposit and cash management relationships • Interviewed and selected bank vendors to ensure a high level of quality standards and product capabilities • Managed merchant services conversion to a new provider, including pricing negotiations and contract execution • Trained commercial bank clients on all cash management solutions, including implementation and ongoing support

Initially hired as a branch customer service representative, promoted to supervise the Special Services operations department and subsequently asked to launch the bank’s initial cash management offering given my experience and solid knowledge working in both the retail and operations space. • Supervised the special services department, including merchant services, accounts receivable, and debit card offerings • Identified cash management and deposit prospects to earn new business relationships

Master Of Business Administration (Mba), Sustainable Business

Bachelor Of Science In Business Administration, Marketing