Owner + Photographer
Current-Successfully launched and operated photography business serving Austin, TX and other destinations in the US and abroad.-Managed all consumer-facing digital marketing efforts through channels including Instagram, Facebook, blog, email, etc.-Maintained back-end functionality of Squarespace platform for website and blog including design, image selection, and analytics analysis.-Hired and directed a team of photographers and vendors during large events, productions and styled photo shoots.-Built a loyal client base and provided all elements of customer service for clientele while also sustaining positive working relationships with a network of local vendors leading to cross-marketing, increasing sales and referrals.-Achieved 80% client retention rate for portrait bookings over the past five years.-Created, retouched, organized and archived photographs for clients, designed layouts for albums, converted and resized photos for large print products.-Organized and cataloged over one million digital images