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@discovery.com
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1 phone found area 203
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Melissa Randall is listed as VP of Customer Success | Sponsorship Strategy & Analytics at MVP, based in Charlotte, North Carolina, United States. AeroLeads shows a work email signal at discovery.com, phone signal with area code 203, and a matched LinkedIn profile for Melissa Randall.
Melissa Randall previously worked as Vice President, Customer Success at Mvp and Senior Director, Strategic Customer Success at Mvp. Melissa Randall holds Bachelor Of Arts (B.A.), Communications, Minor In Sociology from Penn State University.
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AeroLeads found 1 current-domain work email signal for Melissa Randall. Compare company email patterns before reaching out.
Melissa Randall, Vice President of Customer Success at MVP, brings a track record of excellence since joining the company in 2020. Melissa directs a team focused on building client relationships, and with expertise in managing MVP’s top-tier accounts, her strategic vision and analytical prowess have driven unprecedented success. With prior experience in sponsorship measurement at Nielsen Sports and MKTG (SRi), Melissa sharpened her analytical acumen and expertise in sports sponsorship, laying the groundwork for her meteoric rise in the realm of customer success.Data-driven marketing professional with over a decade of progressive research and account management experience. Strategic business partner with expertise in developing and managing strong industry relationships with property, rights holder, brand, and agency clients.Selected into the 2021-22 Sports Business Journal | CSM Sports & Entertainment Game Changers Mentor Program.
Listed skills include Leadership, Powerpoint, Social Media, Public Speaking, and 52 others.
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Austin, Tx, Us
Direct a team of Account Strategists and Data Management Specialists to build client relationships, grow MVP’s adoption and advocacy within organizations, deliver high-quality reporting and consulting, and lead to successful long-term engagements and renewals.
Austin, Tx, Us
Lead the strategic account teams for MVP’s Properties & Rights Holders clients, helping MVP clients strategically validate their sponsorship and marketing efforts using data and analytics.Manage a portfolio of MVP clients to create and execute a comprehensive client engagement and communications strategy that proactively maintains high customer satisfaction and strong alignment towards customer objectives. Serve as the MVP subject matter expert (SME) providing guidance that enables customers to drive impact and increases collaboration across their organization.
Austin, Tx, Us
Our software helps brands, properties, and agencies accurately quantify the value of partnerships, sponsorships, and activations with an integrated and cohesive omni-channel view that includes broadcast, streaming, social, digital, audio, in-venue, and on location.
New York, Ny, Us
• Serviced team clients and provided support across Nielsen products and custom research. Oversaw and managed a portfolio of over 40 teams and rights holder clients.• Managed the day-to-day relationship of all Major League Soccer teams across a variety of Nielsen products and services (Nielsen Sport24, Social24, TV Ratings, Scarborough).• Designed and presented a range of client deliverables on media valuation, social and digital, market research, holistic valuation and consulting projects. • Analyzed multiple internal and external data sources to provide actionable insights to help advise clients on branding solutions and creative best practices.• Created action-driven social media listening reports, utilizing Nielsen's Social24 services and third-party social valuation softwares to help show the additive value of social media to team clients.• Conducted holistic valuation of all assets and packages to identify key drivers of value and direction on how to maximize delivery to partners to achieve maximum ROI.• Dedicated market research liaison across all professional sports teams, helping to create and implement sponsorship impact studies to measure quantitative impact of partnerships for team sponsors.
New York, Ny, Us
• Directed research initiatives and managed the collection of attendee research data at sports and entertainment events for brand clients.• Served as day-to-day contact and managed the customized research fan panel for the Kansas City Chiefs by creating and conducting quarterly studies evaluating their marketing partnerships.• Provided on-going support and execution of attendee research projects on behalf of Toyota’s NASCAR, entertainment and lifestyle marketing partnerships. • Managed the collection of attendee research data for insights into brand clients such as DIRECTV, AT&T, Toyota, Lexus, JPMorgan Chase & Co, Wells Fargo, among others.• Evaluated and provided consultative recommendations for client sponsorship portfolios.• Oversaw the development and execution of company-wide ‘Decoding 2.0’ study – Gathered insights about consumer and sponsorship trends.• Managed, trained, and mentored a direct report as of January 2018.
New York, Ny, Us
• Played an integral role in the execution of custom research for AT&T’s integrated marketing programs surrounding its NCAA sponsorship assets. • Managed the reporting and evaluation of Wells Fargo soccer sponsorships with the MLS and the Mexican National Team.• Measured the qualitative and quantitative impact of the Pandora concert series event sponsorship.• Assisted in conducting SRi Amplification studies – Measuring impact that team/property marks and logos add to a variety of sponsorship assets.• Helped design and implement research approach for assessing Cupcake Vineyards’ return on marketing investment surrounding their music festival sponsorships.
New York, Ny, Us
• Valued brand exposure to measure the qualitative and quantitative impact of sponsorship, specifically working with the Dew Tour, and the New England Patriots and their sponsors.• Used Crimson Hexagon to measure social conversation surrounding sporting and entertainment events and their sponsorships, providing supplementary insight to social listening clients.• Utilized Adobe Photoshop to add additional visual value to client reports and company social media channels, bringing life to company social feeds.• Supervised Brand Ambassadors on-site at the NCAA Final Four, Super Bowl, College Football Playoff, US Open Tennis, NFL Games, a variety of music festivals & additional sports and entertainment events throughout the United States.
New York, New York, Us
• Created client-specific websites to meet the needs of professional athletes and international federations, youth leagues and sports teams.• Generate Facebook and Twitter Apps to measure insights and metrics to understand and analyze trends about webpage views and productivity, while finding ways to improve SEO optimization features in conjunction with paid campaigns.• Participate in departmental meetings to instruct over 500 employees in India and Latin America to assist in content curation and website management.• Conduct competitive analysis and market research on other CMS (Content Management Systems) and SAAS (Software as a Service) providers.
University Park, Pa, Us
• Coordinate game day events and help execute in-game promotions for the fans. • Organize and prepare promotional materials and giveaways.• Developed marketing strategies to improve fan attendance and enhance the overall fan experience.
New York, Us
• Worked with the Corporate Communications team, planning, promoting, and executing internal events within Discovery Communications. • Used social media and internal network platforms to keep employees knowledgeable on upcoming programming and events for the company. • Worked on major marketing and promotional events for multiple Discovery Communications platforms, including Discovery Channel and TLC.
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Melissa Randall works for MVP.
Melissa Randall is listed as VP of Customer Success | Sponsorship Strategy & Analytics at MVP.
AeroLeads has found 1 work email signal at @discovery.com for Melissa Randall at MVP.
AeroLeads has found 1 phone signal(s) with area code 203 for Melissa Randall at MVP.
Melissa Randall is based in Charlotte, North Carolina, United States while working with MVP.
Melissa Randall has worked for Mvp, Nielsen, Mktg, Sports195, and Penn State University.
You can use AeroLeads to view verified contact signals for Melissa Randall at MVP, including work email, phone, and LinkedIn data when available.
Melissa Randall holds Bachelor Of Arts (B.A.), Communications, Minor In Sociology from Penn State University.
Melissa Randall is listed with skills including Leadership, Powerpoint, Social Media, Public Speaking, Sports Industry, Sports, Sales, and Microsoft Powerpoint.
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