Melissa Randall Email and Phone Number
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Melissa Randall, Vice President of Customer Success at MVP, brings a track record of excellence since joining the company in 2020. Melissa directs a team focused on building client relationships, and with expertise in managing MVP’s top-tier accounts, her strategic vision and analytical prowess have driven unprecedented success. With prior experience in sponsorship measurement at Nielsen Sports and MKTG (SRi), Melissa sharpened her analytical acumen and expertise in sports sponsorship, laying the groundwork for her meteoric rise in the realm of customer success.Data-driven marketing professional with over a decade of progressive research and account management experience. Strategic business partner with expertise in developing and managing strong industry relationships with property, rights holder, brand, and agency clients.Selected into the 2021-22 Sports Business Journal | CSM Sports & Entertainment Game Changers Mentor Program.
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Vice President, Customer SuccessMvp Feb 2024 - PresentAustin, Tx, UsDirect a team of Account Strategists and Data Management Specialists to build client relationships, grow MVP’s adoption and advocacy within organizations, deliver high-quality reporting and consulting, and lead to successful long-term engagements and renewals.
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Senior Director, Strategic Customer SuccessMvp Jan 2023 - Feb 2024Austin, Tx, Us
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Director, Strategic Customer SuccessMvp Dec 2021 - Jan 2023Austin, Tx, UsLead the strategic account teams for MVP’s Properties & Rights Holders clients, helping MVP clients strategically validate their sponsorship and marketing efforts using data and analytics.Manage a portfolio of MVP clients to create and execute a comprehensive client engagement and communications strategy that proactively maintains high customer satisfaction and strong alignment towards customer objectives. Serve as the MVP subject matter expert (SME) providing guidance that enables customers to drive impact and increases collaboration across their organization.
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Senior Strategic Customer Success ManagerMvp Sep 2021 - Dec 2021Austin, Tx, Us
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Strategic Customer Success ManagerMvp Jun 2020 - Sep 2021Austin, Tx, UsOur software helps brands, properties, and agencies accurately quantify the value of partnerships, sponsorships, and activations with an integrated and cohesive omni-channel view that includes broadcast, streaming, social, digital, audio, in-venue, and on location.
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Account Manager, Teams (Nielsen Sports)Nielsen Apr 2018 - Jun 2020New York, Ny, Us• Serviced team clients and provided support across Nielsen products and custom research. Oversaw and managed a portfolio of over 40 teams and rights holder clients.• Managed the day-to-day relationship of all Major League Soccer teams across a variety of Nielsen products and services (Nielsen Sport24, Social24, TV Ratings, Scarborough).• Designed and presented a range of client deliverables on media valuation, social and digital, market research, holistic valuation and consulting projects. • Analyzed multiple internal and external data sources to provide actionable insights to help advise clients on branding solutions and creative best practices.• Created action-driven social media listening reports, utilizing Nielsen's Social24 services and third-party social valuation softwares to help show the additive value of social media to team clients.• Conducted holistic valuation of all assets and packages to identify key drivers of value and direction on how to maximize delivery to partners to achieve maximum ROI.• Dedicated market research liaison across all professional sports teams, helping to create and implement sponsorship impact studies to measure quantitative impact of partnerships for team sponsors. -
Associate, Sponsorship Research (Sri)Mktg Oct 2016 - Apr 2018New York, Ny, Us• Directed research initiatives and managed the collection of attendee research data at sports and entertainment events for brand clients.• Served as day-to-day contact and managed the customized research fan panel for the Kansas City Chiefs by creating and conducting quarterly studies evaluating their marketing partnerships.• Provided on-going support and execution of attendee research projects on behalf of Toyota’s NASCAR, entertainment and lifestyle marketing partnerships. • Managed the collection of attendee research data for insights into brand clients such as DIRECTV, AT&T, Toyota, Lexus, JPMorgan Chase & Co, Wells Fargo, among others.• Evaluated and provided consultative recommendations for client sponsorship portfolios.• Oversaw the development and execution of company-wide ‘Decoding 2.0’ study – Gathered insights about consumer and sponsorship trends.• Managed, trained, and mentored a direct report as of January 2018. -
Coordinator, Sponsorship Research (Sri)Mktg Jul 2015 - Oct 2016New York, Ny, Us• Played an integral role in the execution of custom research for AT&T’s integrated marketing programs surrounding its NCAA sponsorship assets. • Managed the reporting and evaluation of Wells Fargo soccer sponsorships with the MLS and the Mexican National Team.• Measured the qualitative and quantitative impact of the Pandora concert series event sponsorship.• Assisted in conducting SRi Amplification studies – Measuring impact that team/property marks and logos add to a variety of sponsorship assets.• Helped design and implement research approach for assessing Cupcake Vineyards’ return on marketing investment surrounding their music festival sponsorships.
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Trainee, Sponsorship Research (Sri)Mktg Jan 2015 - Jul 2015New York, Ny, Us• Valued brand exposure to measure the qualitative and quantitative impact of sponsorship, specifically working with the Dew Tour, and the New England Patriots and their sponsors.• Used Crimson Hexagon to measure social conversation surrounding sporting and entertainment events and their sponsorships, providing supplementary insight to social listening clients.• Utilized Adobe Photoshop to add additional visual value to client reports and company social media channels, bringing life to company social feeds.• Supervised Brand Ambassadors on-site at the NCAA Final Four, Super Bowl, College Football Playoff, US Open Tennis, NFL Games, a variety of music festivals & additional sports and entertainment events throughout the United States.
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Global Operations AssociateSports195 May 2014 - Dec 2014New York, New York, Us• Created client-specific websites to meet the needs of professional athletes and international federations, youth leagues and sports teams.• Generate Facebook and Twitter Apps to measure insights and metrics to understand and analyze trends about webpage views and productivity, while finding ways to improve SEO optimization features in conjunction with paid campaigns.• Participate in departmental meetings to instruct over 500 employees in India and Latin America to assist in content curation and website management.• Conduct competitive analysis and market research on other CMS (Content Management Systems) and SAAS (Software as a Service) providers. -
Marketing Intern, Penn State Women'S BasketballPenn State University Jan 2014 - May 2014University Park, Pa, Us• Coordinate game day events and help execute in-game promotions for the fans. • Organize and prepare promotional materials and giveaways.• Developed marketing strategies to improve fan attendance and enhance the overall fan experience. -
Intern, Internal CommunicationsDiscovery Communications May 2013 - Aug 2013New York, Us• Worked with the Corporate Communications team, planning, promoting, and executing internal events within Discovery Communications. • Used social media and internal network platforms to keep employees knowledgeable on upcoming programming and events for the company. • Worked on major marketing and promotional events for multiple Discovery Communications platforms, including Discovery Channel and TLC.
Melissa Randall Skills
Melissa Randall Education Details
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Penn State UniversityMinor In Sociology -
Danbury High School
Frequently Asked Questions about Melissa Randall
What company does Melissa Randall work for?
Melissa Randall works for Mvp
What is Melissa Randall's role at the current company?
Melissa Randall's current role is VP of Customer Success | Sponsorship Strategy & Analytics.
What is Melissa Randall's email address?
Melissa Randall's email address is me****@****ery.com
What is Melissa Randall's direct phone number?
Melissa Randall's direct phone number is +120373*****
What schools did Melissa Randall attend?
Melissa Randall attended Penn State University, Danbury High School.
What skills is Melissa Randall known for?
Melissa Randall has skills like Leadership, Powerpoint, Social Media, Public Speaking, Sports Industry, Sports, Sales, Microsoft Powerpoint, Event Planning, Photoshop, Networking, Data Analysis.
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