SoundCity Promotions furthers art and technology through music industry management and promotion with a mission to craft immersive musical experiences alongside further research into how they resonate in cultural landscapes. Society of Musicology, North West England supports creative social innovation projects by facilitating interactive music and sound research that inspires community engagement and sonic artistry. During my MA studies, I produced a first-ever "Preston Algorave" live audio and visual coding demonstration at the Preston Jazz and Improvisation Festival, Day of Music and Culture on 18th May 2022. In support, I completed a "Managing Creative Projects" certificate at The Factory Academy - Factory International, Manchester. I actively engage in artistic, future algorithmic thinking and spatial sound research in designing audio experiences for music sound-based creativity projects: art happenings, Algoraves (algorithmic dance music), music composition (ambient, sound healing) and audiovisual multimedia composition with spatial audio (sonic art, image sonification and soundwalks). In Ireland, I continued projects from my Graduate degree in Art and Technology at UL in the field of Sound and Music Computing for PhD topic "Modelling Compositional Emotional Effects and Performative Techniques" in collaboration with Apple at Queen Mary University (QMUL), London. Additionally, I pursued a research fellowship at the University of Surrey in Guildford, England, on how interactive sonification has contributed to design research in sound sensing involving human interaction with sound for noise, soundscapes and sound's role in society. In appreciation, I volunteer at the intersection of music, sound, art, and technology from Manchester at The Warehouse Project (rave parties) security and for promotions agency Hap Solutions Group at Electric Picnic Festival, Republic of Ireland, as barback.

As Communications Manager at GenAudio (now Astound Holdings, LLC), I had the privilege of working closely with CEO, Inventor and Founder Mr. Jerry Mahabub, team and developers of AstoundSound® - a spatial sound localisation cue technology based on extensive research into how the brain processes sound in real-time. I contributed to the branding and adoption of professional applications, including: - AstoundSound® Pro RTAS plug-ins for music, film and broadcast- AstoundSurround® for film and home theatre mixing- AstoundSound® RTI Wwise plug-ins for videogames- AstoundStereo® Expander presented as computer software and #1 Apple download. We partnered with Jenkins & Page (J&P) Associates on brand identity and AWE Entertainment on marketing and promotions for AstoundSound® at meetings, conferences, festivals and in partnership with Apple and influential music groups. As a liaison, my responsibilities varied such as managing the AstoundStereo® College Marketing campaign which involved coordinating with ambassadors, press, advertising and social media. Also, investor relations and social responsibility including website management, developing art and technology roadmaps and crafting creative social media innovation strategies. Additionally, I co-produced the beta launch party for AstoundSound® Pro with Mr. Mahabub at the 123rd AES conference, in New York, NY. My commitment extended as a volunteer in San Francisco (SF) California (CA) for various non-profits, including serving as Communications Manager at Mediate Soundwave Festival, SF Music Tech Summit, Gray Area, Codame, and more. I frequently attended Game Developer's Conferences (GDC), coordinating the first International GDC Ambassadors meeting at SF Globe Institute Sound & Consciousness. I attended Audio Engineering Society (AES) "Excite Your Ears" Conference in Dublin 2019. I'm an Irish Sound, Science and Technology Association (ISSTA) member and Committee Member at AES Cork, Republic of Ireland chapter.

I offered holistic massage treatments at Spa Escape in Cork, South William Clinic, Cloud 9, and Himalayan Spa in Dublin. Also, at No.1 Pery Square Hotel & Spa, Siam Day Spa, Hotel Savoy, Sawsadee, and Vanilla Brown Spa, Absolute Hotel in Limerick.

I offered vibroacoustic massage therapy on a sound table in surround sound with a biomat that transmits low-frequency sound pulsations and vibrations into the body for cellular growth and stimulation. This therapy also involves sound healing music designed to guide the brain into specific brainwave states (gamma, alpha, theta, delta and sub-delta) created with certain frequencies that target chakras, organs and physical ailments.

I offered holistic massage treatments at Spa Vitale - Hotel Vitale, Spa Rejuve - Westin St. Francis Hotel, LaBelle Day Spa, Spa L'Occitane - Ritz Carlton Hotel, Always Tan Skin & Body, Qua Spa, Ching's Chinese Medicine & Therapy, Mindful Body, Kabuki Springs & Spa, Buddha Bliss, and Paris Studio.

As a Boutique Specialist, I offered espresso tastings and demonstrations of the machines, alongside promotions as a brand ambassador at Williams-Sonoma and Target retail companies.

Photographer's Assistant and Stylist at JCPenney and Pier 1 Imports retail companies, Vertis Inc. advertising agency and Stylist Assistant at Dickies on-location in Jackson Hole, Wyoming.

As Merchandising Photography Coordinator, Producer and Stylist, I managed fashion and product retail photography for national advertisements at Gart Brothers sporting goods company and through three mergers with Sportmart, Oshman’s and Sports Authority, making it the number one sporting goods company in the USA. I collaborated with photography, design and product teams to coordinate samples, vendor images and logos. Additionally, I worked closely with art directors, model agencies, and freelance photo crews scheduling in-studio and on-location photo shoots, such as seasonal winter and spring in Winter Park, Colorado, and Laguna Beach, California. Also as a Photo Stylist, I coordinated with all teams to organise photo shoots by creating schedules and coordinating merchandise, props and talent bookings including contracts, fees and logistics. I maintained physical and digital image libraries from vendors. At times, I also took on the roles of art director and photographer, including processing images for revisions and updates to the Vision Content Bank Manager, a database for images, text, and logos.

In the summer of 1998, I had the pleasure of meeting Mr. Larry L. Bishop (DJ LL Bishop) owner of the first DJ speciality record shop, Soul Flower and N'Motion Records. We were partners for a decade, during which I assisted with daily operations alongside his DJ residency for Come Together Productions. This experience inspired and led a community of rave enthusiasts and artists to establish record labels, nightclubs, and companies such as Beatport, a digital music download site, and Beta nightclub.

I assisted with office administration (finance, coordination of materials and print) and design of art projects for clients Gravity magazine, FILA, BMI music rights organization magazine and NIKE Teen reporter with Qualitative Research Center (QRC).