Melissa Hanely Email & Phone Number

Toledo, Ohio

Columbus, Ohio

RESOURCE ALLOCATION AND PRIORITIZATION: Accountable for developing a schedule of deadlines, aligning resources, and managing the progress of all marketing efforts for Ensure, Glucerna, and Abbott’s other therapeutic nutrition brands.HIGH IMPACT COMMUNICATION: Utilize effective and persistent communication to ensure consistency across all agency projects through the careful monitoring of project workflow. Convey status and urgency to all team members to deliver projects on-time and on-budget.RELATIONSHIP BUILDING: Establish and maintain effective working relationships based on trust, with key decision-makers in order to understand and anticipate their specific needs and goals, and with creative team members to ensure their time is being used efficiently.

Columbus, Ohio Area

Strategic campaign manager responsible for developing and executing multi-channel local and national marketing initiatives for Nationwide financial products and services. Partners and collaborates cross-functionally with internal clients and internal and external creative agencies to translate business goals into actionable, measurable marketing campaigns.MARKETING LEADERSHIP: Accountable for developing and delivering client service deliverables including reporting, administrative management of projects in time tracking tool and other utilized applications, and management of the 15-month review process and coordination of the delivery non-project (run) activities.BRIDGING THE GAP: Key resource in connecting projects with business strategy and building trust; recognized for aligning project lifecycles and timelines including risk assessment.MANAGING LAUNCHES: Successfully execute multi-channel campaigns for new services offered to annuity customers that generate new business and become differentiating in the marketplace, making advisors more likely to sell Nationwide over competitors.RECURRING & AD HOC REPORTING & ANALYSIS: Ensure campaigns meet marketing objectives by overseeing project progress and providing client support. Track budgets, work with traffic to manage creative workload capacity, and collaborate with the analytics team to accurately measure requirements.

Team lead, mentoring and training Nationwide staff on best practices and efficiencies. Integral to the development team for a new time-tracking/project management software. Represented Creative Services on a team working to map out the current marketing process to find efficiencies. RESOURCE ALLOCATION AND PRIORITIZATION: Collaborated with management to evolve the traffic processes by ensuring Creative Services were leading discussions with Brand Managers and working on projects that had the highest impact on business; supporting annual objectives and engagement initiatives.ANNUAL SCOPING PROCESS: Facilitated and prepared Nationwide Financial Creative Services' documents – managing the approval process and preparing reports for demand management on a trimester basis.AUTOMATION PROCESS IMPROVEMENT: Streamlined operations and eliminated waste by spearheading a project which moved paper-based workflow to digital project management software.

Built brand recognition by establishing continuity within marketing materials spanninggrowler tags, menus, tap handles and trade show banners. Worked closely with print vendors to ensure timely and high quality deliverables.

Produced advertisements, website layouts, and collateral for high-profile clients such as Huntington Bancshares, Perkins Restaurant and Bakery, Nationwide Insurance, Woodford Reserve and Land o' Lakes.

Produced sections of the Brand Guide, which provides guiding principles and visual instruction to store associates nation wide for each floor set. Was responsible for shooting and retouching photos along with designing and writing several sections of the Brand Guide. Worked with teams across the business to complete other design pieces and photo shoots as needed.

Prepared pre-press files, proofread ads and made sure press deadlines were met for The Columbus Dispatch. Increased visual accuracy of ads by helping the teams abroad to understand the Midwestern US culture and customs. Provided guidance, support and clarification to designers in India and Philippines.