Marketing CMO with 15 years of experience leading powerhouse marketing teams to design and deliver impactful B2B and B2C marketing strategies within the children’s toy and financial services industries. My areas of expertise include business marketing, product marketing, brand development, and communications. As a trusted marketing advisor, I have partnered with brands, ranging from startups to Fortune 500s, to build tribes of loyal customers using below-the-line and above-the-line marketing techniques. As an analytical and strategic thinker, I thrive on creating out-of-the-box marketing campaigns that are based in data analytics and market research. Spanning my career, I have led teams of up to 10 internal and external resources while simultaneously managing budgets of up to A$3M. I possess a robust understanding of digital marketing technologies, systems, and operating models. Leveraging strong skills in communication and persuasion, I am known for bridging the gap between disparate stakeholders to create alignment around a common mission and vision. As a true entrepreneur at heart, I founded my own company, Wild Dough Co in 2018. Wild Dough Co is an award winning company that has expanded internationally, and currently available for local purchase in Australia, USA and Indonesia. At Wild Dough Co we are passionate about inspiring little imaginations and I'm on a mission to give other mums the tools, education and the products to facilitate exciting sensory experiences for their children, whilst claiming some time back for themselves. Let’s get connected!📧 mel@wilddough.com AREAS OF EXPERTISE: B2B Marketing, B2C Marketing, Product Marketing, Brand Development, Communications, Market Research, Content Development, Project Management, Strategy Development, Talent Development, Entrepreneur, Small Business Management.