Melissa Hedman, Mba Email & Phone Number

Littleton, CO, US

• Develop, implement, and evaluate integrated plans designed for membership lifecycle – recruitment, retention, and engagement.
• Provide upstream support for new or updated membership initiatives.
• Identify and execute recruitment, engagement, and retention strategies that showcase member value and target new areas of membership growth and market segmentation.
• Develop and maintain expert knowledge of membership acquisition, engagement, and retention efforts.
• Understand and anticipate member needs, marketplace dynamics, key segment trends, and the competitive landscape.
• Analyze, measure, and report on campaigns

Greater Denver Area

• Develop, implement, and evaluate integrated annual marketing plan (programs and marketing activities) to drive the membership strategy through advertising, marketing collateral, telemarketing, direct mail, PR, social.
• Identify and execute recruitment, engagement, and retention strategies that showcase member value and target new areas of membership growth and market segmentation
• Develop and maintain expert knowledge of membership acquisition, engagement and retention efforts; identify emerging marketing and revenue enhancement opportunities
• Anticipate member/customer needs, optimal user experience, marketplace dynamics, key segment trends, and the competitive landscape for the Membership LOB
• Assist in preparation of membership budget; develops forecasts, tracks GL spend, and tracks results for specific campaigns

• Lead marketing efforts targeted specifically for recruitment of new members to the Association
• Implement targeted social and email campaigns
• Utilize marketing automation system to build and track acquisition programs
• Write original copy for membership promotional and collateral materials, including aorn.org; must be able to integrate AORN brand, value proposition, and offerings into compelling communications to potential and.
• Evaluate the effectiveness of membership campaigns; track ROI and other key marketing metrics, analyze data, and make recommendations for attaining membership growth targets

Greater Denver Area

• Provide marketing support for professional development product lines, conferences, and membership retention
• Collaborate with colleagues and upper level management to ensure product-specific brand initiatives align with overall business strategy
• Create audience segmentation plans, filters, groups and distribution lists based on segmentation best practices
• Develop and execute marketing strategy for products in 30/60/90 day plans and annual calendar format
• Drive brand and product awareness and map content to demand generation funnel
• Monitor, track and analyze effectiveness of campaigns through Eloqua and Google Analytics

Greater Denver Area

• As the Digital Brand Communications Manager, my role is to oversee ClearChoice-branded content across online platforms from both a strategic and tactical level. This includes managing our brand presence through social.
• Manage digital brand presence, content, and SEO strategies
• Produce blog articles and news content
• Assign and edit contributor content, manage writer timelines
• Distribute content across various networks and platforms to drive traffic to website/blog
• Track and analyze blog, website, and social analytics

Greenwood Village, CO

• Monitor all company and industry news articles and post to company intranet
• Manage general contact inbox and respond to inquiries
• Coordinate corporate events at various levels
• Develop content for external recruiting materials
• Work with design team to ensure company brand standards on all printed materials
• Edit employee communications materials

• Developed PR launch plan and timeline for first-time event
• Served as media contact for all event-related press coverage
• Edited media kit (press releases, fact sheet, etc.)
• Wrote, edited, and distributed new press releases/media blasts as necessary
• Created media list from scratch and managed distribution of all media materials
• Scheduled media coverage of event – placements in major media outlets such as The Denver Post, The Aurora Sentinel, and 9News, resulting in higher registration numbers

• Created and developed client communication plans, including marketing strategy and tactics
• Managed as many as 30 ongoing client projects at one time
• Coordinated, managed, and promoted monthly employee events for 500 employees
• Managed timelines and budgets for projects
• Wrote and distributed corporate communications to groups of employees, ranging from an audience of few to an audience as large as 45,000. (Tactical touch points include posters, memos, newsletters, etc.)
• Owner of corporate headquarters work/life balance program, including managing as many as 50 vendor relationships and employee communications about the program for 500 employees

Developed and implemented concepts for client press kits, wrote press releases and press kit content, developed media contact lists, worked with media to obtain client placements in newpapers, magazines and online.

Internship for school credit as a reporter covering business, arts & entertainment and general news with special emphasis on government reporting.

Mba, Marketing Specialization

Bachelor Of Arts, Technical Journalism And Communiation