Work closely with and support clients on best practice eCommerce websites and multi-channel marketing standards, improved customer communication and customer journeys, DTC website design, optimization and launches, identifying and implementing internal streamlined workflows and processesCurrent and past clients include: Vittoria Tires | The Pro's Closet | USA Cycling | Factor BIkes | Black Inc. Assist teams in the creation and management of digital campaign… Show more Work closely with and support clients on best practice eCommerce websites and multi-channel marketing standards, improved customer communication and customer journeys, DTC website design, optimization and launches, identifying and implementing internal streamlined workflows and processesCurrent and past clients include: Vittoria Tires | The Pro's Closet | USA Cycling | Factor BIkes | Black Inc. Assist teams in the creation and management of digital campaign planning/calendar and execution (Paid, Paid Social, Email, Affiliate, TV/CTV/OTT, Remarketing, On- and off-page lead gen)Design and create digital marketing campaigns and assets (banners, videos, and responsive ads across all digital channels)Manage external marketing agencies for Performance Marketing, PR, and site managementManage and direct external creatives on photo and video production shootsWork with marketing teams to streamline and improve workflows and processes Vet and recommend new SaaS solutions to improve team efficiency Show less

Oversaw all social, digital/performance, e-mail, content, brand and traditional marketing Responsible for assisting ownership/leadership in understanding the complexities of digital marketing and how it cost-effectively contributes to commercial growthEstablished simple KPI dashboard for executive team and investors to monitor weekly marketing performance trends and to identify areas for improvementHired and built-out first global marketing team, stretching across Asia… Show more Oversaw all social, digital/performance, e-mail, content, brand and traditional marketing Responsible for assisting ownership/leadership in understanding the complexities of digital marketing and how it cost-effectively contributes to commercial growthEstablished simple KPI dashboard for executive team and investors to monitor weekly marketing performance trends and to identify areas for improvementHired and built-out first global marketing team, stretching across Asia, Europe, USA, and AustraliaOversaw brand creative and direction and co-managed the implementation of new brand identity and design in conjunction with Creative DirectorSet strategic performance marketing plan, from top of funnel to conversion, and hired leading Google Premier partner agency to more cost-effectively manage Google and Meta stacks to optimize return on advertising spend (ROAS) Identified, contacted, and ultimately established long-term relationships with ambassadors, influencers, teams and athletes to build brand awareness and authenticity in key growth marketsDirectly managed relationship with UCI ProTour team for PR, content, and social media needsContracted with and managed well-known PR agency with the goal of building brand awareness in endemics as well as non-endemics particularly targeting high net worth bike consumers Oversaw traditional print media relations and negotiated corresponding media buysEstablished and managed annual marketing calendar, including product launches and corresponding seasonal/product-specific campaigns Implemented numerous operational tools to streamline company efficiencies, communication, and project managementOversaw redesign and re-launch of company’s first fully e-comm enabled websiteDrove strategic vision for SEO to implement enhancements that improve organic visibility both on and off page.Responsible for two major product launches in Q1/Q2 including entirely new MTB products Show less

Led strategy, development, execution and optimization of paid digital effortsOversaw implementation of new Email Marketing System (Klaviyo) Managed global 2X weekly email marketing campaign strategy in 2 languages (German, English)Developed strategic media plan aimed at driving brand awareness and demand while maintaining company metrics, KPIs and ROI targetsResponsible for traditional print media relations, ad design, and negotiating corresponding media… Show more Led strategy, development, execution and optimization of paid digital effortsOversaw implementation of new Email Marketing System (Klaviyo) Managed global 2X weekly email marketing campaign strategy in 2 languages (German, English)Developed strategic media plan aimed at driving brand awareness and demand while maintaining company metrics, KPIs and ROI targetsResponsible for traditional print media relations, ad design, and negotiating corresponding media buysOversaw collation and preparation of marketing copy, images, videos, emails and other collateralEstablished and managed annual marketing calendar, including product launches and corresponding seasonal/product-specific campaignsManaged all external agencies and consultants which included PR, performance marketing, web design/maintenance, and graphic design Show less

Business English instructor for Depuy Synthes/Johnson & JohnsonOnsite classroom instructor at the Interlangues SprachschuleOnsite classroom instructor at Canyon Bicycles, GmbHPrivate InstructionTeach English as a Foreign Language levels A1 - Advanced.Develop and teach custom oral and hands-on classes as a supplement to intensive courses.Develop lesson plans according to individual and group needs.Work closely with all students on natural pronunciation… Show more Business English instructor for Depuy Synthes/Johnson & JohnsonOnsite classroom instructor at the Interlangues SprachschuleOnsite classroom instructor at Canyon Bicycles, GmbHPrivate InstructionTeach English as a Foreign Language levels A1 - Advanced.Develop and teach custom oral and hands-on classes as a supplement to intensive courses.Develop lesson plans according to individual and group needs.Work closely with all students on natural pronunciation and stress patterns.Experience in creating an FCE one-on-one prep course customized to the learning style, needs, and goals of the students in order to prepare for the FCE exam. Show less

Led global digital marketing strategy including all paid marketing channels (Paid Search, Display, Retargeting, Paid Social, Google Shopping) and SEO to drive demand growth for the global e-commerce business in 23 countries and 21 languagesDrove strategic vision for SEO; worked closely with internal and external website dev teams, both content and technical, to implement enhancements to improve organic visibility both on- and off-page.Managed all external digital and… Show more Led global digital marketing strategy including all paid marketing channels (Paid Search, Display, Retargeting, Paid Social, Google Shopping) and SEO to drive demand growth for the global e-commerce business in 23 countries and 21 languagesDrove strategic vision for SEO; worked closely with internal and external website dev teams, both content and technical, to implement enhancements to improve organic visibility both on- and off-page.Managed all external digital and localization agencies to progress media capabilities Oversaw ongoing A/B testing and conversion rate optimization (CRO)Worked directly with senior leadership to organize and develop global long-term digital and e-commerce strategiesOversaw and developed strategic media plan aimed at driving brand awareness and demand while maintaining company metrics, KPIs and ROI targets for the company leadershipDeveloped content strategies to increase new customer acquisition and improve purchase recency and frequency of existing customersOversaw and worked with internal and external creative teams to enhance storytelling across social, display, mobile and video with a focus on optimising COS, CTR and conversionWorked in close collaboration with brand team on campaign concepts, design/UI/UX and content marketing initiativesUtilized customer analysis, including LTV and CAC metrics to optimize prospecting and audience development Provided analytic support for forecasting of daily/weekly/monthly sales trends and guidance on risks to plansClosely monitored Google Shopping performance to ensure optimized feeds, bids and texts met or exceeded KPIsWorked daily in Google Analytics to track and evaluate channel performance and trends, and to make adjustments to channel mix accordingly for cost efficiencies and KPI management Show less

OPERATIONS & BUDGETResponsible for managing all aspects of daily office operations: site security, facility maintenance, vendor relationships, tenant/occupant-related matters, lease negotiations and office space planningResponsible for the overall look and feel of the Park City officeRedesigned, contracted, and managed the construction and renovation of the Park City Campus (three offices)Implemented a new site security system; keyless card entry, video cameras… Show more OPERATIONS & BUDGETResponsible for managing all aspects of daily office operations: site security, facility maintenance, vendor relationships, tenant/occupant-related matters, lease negotiations and office space planningResponsible for the overall look and feel of the Park City officeRedesigned, contracted, and managed the construction and renovation of the Park City Campus (three offices)Implemented a new site security system; keyless card entry, video cameras, automatic/scheduled locking doorsRewrote and implemented company security policies and procedures. Responsible for employee trainingManaged front office staff: staff schedules, projects, on-going training, staff culture, and office supportManaged the Utah office budget, including annual planning, monthly projections and ensuring expenses stayed within budgetMain point of contact to ensure consistency of communication with all Institute offices (LA, NYC and Park City)COMPANY TRAVELCreated and implemented a corporate travel training program. Responsible for training all existing and new employees (all offices: Park City, LA and NYC)Reviewed corporate travel vendor relationships and selected new travel partner solution through an extensive RFP processRewrote and implemented company travel policies and proceduresResponsible for all aspects of managing the travel program; including daily usage monitoring, and out-of-policy approvalsWorked with department Budget Managers to create annual travel plans during the budget cycle Show less

Designed and developed an online HR recruiting website for a major restaurant corporation, targeted to continuously attract active candidates through SEO/SEM and digital advertising across multiple Internet platforms.

Created the first high-end cycling boutique, raising the level of standards, merchandise presentation and customer service for all ‘bike shops’ worldwide.VP OPERATIONS (Primary role)Responsible for the overall leadership and strategic direction for the retail side of the business including purchasing, trends analysis, inventory management, budget and P/L management, and oversight for all retail products, services, store aesthetics, security, and VIP activities. Responsible… Show more Created the first high-end cycling boutique, raising the level of standards, merchandise presentation and customer service for all ‘bike shops’ worldwide.VP OPERATIONS (Primary role)Responsible for the overall leadership and strategic direction for the retail side of the business including purchasing, trends analysis, inventory management, budget and P/L management, and oversight for all retail products, services, store aesthetics, security, and VIP activities. Responsible for conceptualising store design and merchandising standards.Developed, implemented and oversaw company Efficiency & Standards , controls, and staff education & trainingCREATIVE DIRECTORResponsible for conceptualizing, designing, and implementing design elements throughout the centers. Including: store design, floor plans, custom designed fixtures, window merchandising, & brand materials.Creation and management of the company ‘personality’.The NYC location won the International Interior Design Award (IIDA) for Retail Spaces in 2008. Show less