Melissa Henao Email & Phone Number

Miami, Florida, Us

-Spearhead the company’s global marketing strategy for medical imaging equipment, ensuring alignment with both financial targets and branding goals.-Develop and manage the marketing department, overseeing campaigns, sales strategies, and cross-functional coordination with finance and operations teams.-Increased revenue growth by 15% year-over-year through strategic marketing activities, digital campaigns, and customer outreach efforts.-Lead efforts to generate and nurture leads for the business, significantly boosting sales conversion rates.-Manage relationships with distributors and end-users worldwide, negotiating contracts and exceeding monthly sales quotas by an average of 20%.-Implement market research initiatives to identify new market opportunities and optimize product positioning.A Medical Imaging Equipment Company that provides high quality pre-owned imaging equipment, parts and service to the healthcare industry world-wide. Carrying a variety of imaging such as CT Scanners, MRI, CARMs, Mammo Units, Bone Densitometers, X-Rays and more. Medilab Global has developed one of the largest networks of dealers and certified engineers for every modality. We have also developed key business partners to provide complete solutions to our customers, by providing products and services that span the project life cycle. Our number 1 position is to provide excellent customer service to our vendors and customers with exceptional communication and support.

New York, Ny, Us

• Developing creative story angles for media pitching• Pitching and developing relationships with journalists (local and national)• Responsible for daily press clips process; monitor media for the team and distribute internally• Maintain a detailed record of media tracker and internal collateral • Create and maintain media lists• Update website with press coverage • Research conferences, awards and media opportunities; maintain a detailed calendar of events for 2020 and 2021• Research and write briefing materials

New York, Ny, Us

• Working with our sales teams to build a pipeline of customers• Educating customers on what it takes to buy a home and partnering with them to make it happen• Taking a consultative approach in helping customers overcome issues and achieve their goals • Providing the best customer experience possible, which in turn will help you convert potential customers to Better customers

San Francisco, Ca, Us

• Own and manage a pipeline of clients who own small and medium size businesses.• Expert in Yelp’s advertising solutions, and adapt product recommendations quickly to suit client needs - asking probing questions and handling objections and utilizing the yelp platform fully to optimize their campaigns.• Successfully met monthly quota’s and target revenues.• Managed the entire sales process to ensure delivery against key performance metrics, with a strong emphasis on new business sales.• Pipeline development through a combination of cold calling, email campaigns, and market sector knowledge/intelligence.• Utilized Salesforce to properly track and report Sales progress

Miami, Florida, Us

• Successfully managed meetings and designed marketing campaigns, trade show events, and office structure.• Managed changes to the project scope, project schedule and project costs using appropriate verification techniques.• Coordinated internal resources and third parties/vendors for the flawless execution of projects.• Maintaining accountability and liability for customer projects and the overall customer experience.• Delegated project tasks based on junior staff members’ individual strengths, skill sets and experience levels.• Developed and managed online marketing campaigns for clients designed to drive brand awareness, customer engagement, and traffic to social media pages; Facebook, Instagram, YouTube.

Miami Beach, Florida, Us

•Developing media lists for client announcements and press outreach•Writing press releases, newsletters and media materials on behalf of clients•Securing print and online coverage for clients through targeted media outreach and pitching•Tracking all press coverage, clipping press hits and creating monthlypress hit reports

Miami, Florida, Us

•Developing media lists for client announcements and press outreach•Writing press releases, newsletters and media materials on behalf ofclients•Securing print and online coverage for clients through targeted mediaoutreach and pitching•Tracking all press coverage, clipping press hits and creating monthlypress hit reports

Bachelor’S Degree, Communication And Media Studies With A Minor In Social Media Marketing

Associate Of Arts - Aa