Melissa Heyeck Email & Phone Number

Bethesda, Maryland, United States

Bethesda, Md

Bethesda, Md

Built field marketing team from ground up; supervised field marketing staff and served as an appointed mentor in company-wide program. Responsibilities included developing strategy for campaigns across various platforms (digital, social, print, events) to support field and inside sales teams, overseeing regional event strategy and budget, writing targeted email campaigns and sales collateral, managing company’s key social media channels.

Washington D.C. Metro Area

Led high-performing and lean brand marketing team in highly matrixed environment. Responsible for providing a large volume of B2C and B2B marketing materials (email, print collateral, video, display) to the American Red Cross National Headquarters' Development and Consumer Fundraising Team. Managed enterprise-wide asset marketing asset management tool and vendor. Promoted to Manager, Brand Marketing.

Washington D.C. Metro Area

Key responsibilities included writing creative briefs for B2C and B2B campaigns and partnering with internal and external agencies to develop marketing materials including video, OOH, print and digital for national distribution. Key internal partners included product marketing managers, product managers, sales activation managers and sales reps for the preparedness health and safety services division of the Red Cross.

Silver Spring, Md

Key responsibilities included directing creative promotions and logistics for special events and trade shows from planning stages to execution and partnering with account directors to lead multiple revenue generating sponsored programs. Promoted to Marketing Specialist.

Silver Spring, Md

Key responsibilities included partnering with marketing manager to lead multiple revenue generating sponsored programs and provided bi-weekly reporting of online metrics to team.

Silver Spring, Md

Key responsibilities included analyzing Nielson ratings to determine most profitable schedule and reporting on competitive landscape for Discovery Channel's key competitors as is related to the network's schedule.

Gambrills, Md

Key responsibilities included recruiting new business and nurturing ongoing business relationships with corporate donors, Board of Education and Chamber of Commerce members. Exceeded annual net goal in first year.

Ba, Communications, Women'S Studies, 3.45/4.0 Major Gpa

Activities and Societies: Alpha Gamma Delta- Philanthropy Coordinator, OU Tour Guide for the School of Undergraduate Admissions

Education record