Mel Johnson Email and Phone Number
Mel Johnson's Location
Greater Madison Area, United States, United States
Mel Johnson's Contact Details
Mel Johnson work email
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Mel Johnson personal email
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Mel Johnson phone numbers
About Mel Johnson
I’m a multi-passionate leader with entrepreneurial resilience and a proven track record in marketing strategy, using insights to drive storytelling. As a marketing consultant for technology companies, I specialize in developing and executing integrated marketing plans that help clients win in an ever-changing market.From strategic planning to execution and data analysis, I love bringing cross-functional teams together to achieve business objectives. My approach combines a deep understanding of market dynamics with the ability to tailor campaigns to key audiences, delivering personalized experiences that resonate and drive outcomes.Collaboration fuels my tank, and I thrive on helping teams and individuals step out of their comfort zones to unlock their potential. As a strategic and empathetic leader, my goal is to ensure that every team member’s unique strengths contribute to our success, whether in planning complex campaigns or navigating industry challenges.Outside of work, I’m passionate about fitness, nutrition, and mindset as keys to personal and professional success. Holistic well-being is not just a lifestyle for me—it’s the foundation that drives high performance and resilience in today’s fast-paced business environment.At the core of everything I do is a commitment to character and integrity. I believe these values are essential for success in any industry, and they guide my leadership and decision-making every day.
Mel Johnson's Current Company Details
Mel Johnson Work Experience Details
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Client PartnerBig Valley Marketing Sep 2022 - PresentSan Jose , Ca, UsStrategic marketing partner to digital health companies, helping them grow, lead and win. Offering brand strategy and positioning, marketing planning, communications and public relations, digital and social strategy, and intelligent reporting and analytics.Clients include technology companies in the digital health space, including the clinical trial industry.
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CoachMel Johnson Coaching Jul 2018 - Jun 2024Helping busy women transform their lives through health, fitness, nutrition, and mindset coaching. Focus on health and the science behind self-care as a preventative health strategy.I truly believe that physical fitness leads to mental strength and taking care of ourselves is key to suceeding in our careers.
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Associate Director, MarketingVeeva Systems Jan 2020 - Feb 2022Pleasanton, Ca, UsStrategic marketing for multiple life sciences solutions at Veeva including Commercial, R&D, and Research Sites products.Served in several different roles including an EU-based field marketing role for CRM, an NA-based product marketing role for CRM, and then overall marketing and customer success for a new start-up in the company. Also worked cross-functionally to build customer community in several different groups.Experience includes annual marketing planning in collaboration with market and sales leaders, content plan and content creation, webinars, summits, blog writing, and customer presentations. Understood complex clinical research landscape, the intersection of clinical research and technology, and the relationship between sites and sponsors. Collaborated with product leaders to conduct customer focus groups with research sites to inform product strategy. Acquired beta research site customers for the new app and nurtured customers during beta to improve the product. Developed a go-to-market plan and initial product marketing materials for the new clinical research app. Leveraged Salesforce CRM to manage campaigns and deliver MQLs as well as developed ABM programs to enable sales to close specific deals. Developed a deeper understanding of clinical research, commercial pharma, and R&D needs and where technology can serve this market. -
Vice President, MarketingForte Research Systems, Inc. Feb 2018 - Apr 2019Madison, Wi, UsLed marketing at the clinical research technology company, Forte Research (acquired by Advarra). Contributed to the overall business sitting on the executive team and provided insights into the complex landscape of clinical research. Drove overall marketing strategy and led a team managing product marketing, web development, creative, and content for Forte's suite of technology products helping NCI designated cancer centers run efficient clinical trials. Developed content agenda and directed presentations for biannual customer conferences. Launched a brand refresh and new website in August of 2017. Led the team through change management of Marketing Automation systems to better integrate marketing and sales efforts in Salesforce CRM. Developed a deep understanding of the complex market of pharmaceuticals, clinical research, and regulatory needs of customers. -
Director Of MarketingForte Research Systems, Inc. May 2016 - Jan 2018Madison, Wi, UsForte provides key solutions for cancer centers, academic medical centers and health systems to unleash their research potential through software, consulting, services and managed infrastructure.With a strong belief in community, collaboration and standards-based development, Forte also facilitates the Onsemble Community, a customer-exclusive group for peer networking, best practices and support. Twice a year at the Onsemble Conference, clinical research professionals meet in person and discuss the latest challenges and solutions in clinical research.Forte provides all research professionals complimentary blog articles, eBooks, webinars and more to support continuous learning on industry topics.
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Senior Product Marketing ManagerSpredfast Aug 2015 - May 2016Austin, Texas, UsWhen Spreadfast acquired Shoutlet in August of 2015, I moved into a Product Marketing role. Responsible for assessing pipeline and revenue trends, defining total addressable market, evaluating pricing models, create sticky value propositions, headlines, and presentations. Delivered high-quality marketing and sales enablement material. Managed product marketing launches with strategic GTM plan. Provided feedback on market and competitors to continuously improve product. -
Member Board Of DirectorsMadison Magnet Jan 2014 - May 2016Comprised of outstanding young professionals, Magnet’s Volunteer Board is responsible for the crafting the strategic vision for the organization, executing on the projects and partnerships, and continuing to grow and develop Magnet. Magnet was founded in 2004 to unite talented young professionals from Madison and its surrounding areas. We focus on three development areas: Community Involvement,Professional Development, and Social & Cultural areas. Our programming provides a flavor for individuals looking to advance themselves in the professional community in Madison. Events include Town Halls, Service Days, Professional Development Workshops, Social Events, and Mastermind Workshops - all designed to match the skill sets professionals are developing.
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Director Of Strategic MarketingShoutlet, A Spredfast Company Dec 2013 - Aug 2015Madison, Wisconsin, UsShoutlet, a Spredfast company, is an enterprise-class, cloud-based social marketing platform that empowers brands to build meaningful customer relationships that drive real value. Through data acquisition, customer insights, and business integrations, Shoutlet helps more than 600 brands in 60 countries build the relationships that actually build business.Headquartered in Madison, WI, Shoutlet has additional offices in Atlanta and London. Current customers include 3M, Best Buy, Fox Sports, Hot Topic, 24 Hour Fitness, Canon, and Norwegian Cruise Line. -
Director Of Channel MarketingShoutlet, A Spredfast Company Jul 2013 - Dec 2013Madison, Wisconsin, UsManaged the strategy and execution of all channel communications and campaigns for customers, partners, agencies, and employees. Ensured renewal rates for customers, drove new sales and opportunities through agencies and partners, and retained and attracted the best talent for our company.
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Senior Customer Marketing ManagerShoutlet, A Spredfast Company Oct 2012 - Jul 2013Madison, Wisconsin, UsA brand new position created for me to develop an overarching strategic customer marketing communications plan to help grow accounts and ensure renewals. I hosted monthly customer thought leadership webinars on industry topics such as social contesting, social data, analytics, and content marketing, social engagement, and brand advocates. Published monthly customer newsletter with platform updates, customer examples, and helpful insights; and developed a customer website to inspire and educate customers on our ever-changing industry landscape and technology. Leveraged Marketo and Salesforce to create campaigns and track attribution through MQL and SQLs. Managed a team of marketing coordinators who assisted our department in market research, digital marketing, customer programs, event organization, internal events, and the Shoutlet culture. My goal was to ensure that our customer base felt empowered to use Shoutlet to the best of its abilities and loved working with us in the process.
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Senior Account ManagerShoutlet, A Spredfast Company Jul 2012 - Oct 2012Madison, Wisconsin, UsAs Senior Account Manager at Shoutlet, I managed our larger social enterprise clients and helped them to use our platform to effectively manage, distribute and track their social media marketing. One of the best parts of my job was helping businesses create strategies to incorporate social media into their media plans.
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Account ManagerShoutlet, A Spredfast Company Nov 2010 - Jun 2012Madison, Wisconsin, UsAs an Account Manager at Shoutlet, I helped our clients manage and effectively utilize the Shoutlet technology platform.I had a client list of 60+, working with each of them to maximize their time while using Shoutlet to streamline their social media duties and create effective content to encourage engagement and interactivity with their Facebook fans, Twitter followers, YouTube subscribers and more.
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Public SpeakingUw-Madison, Harley-Davidson, Association For Women In Communications Sep 2008 - Dec 2014Madison, Wi, UsTo further the education of broadcast, new media, mobile and social media, I speak to a Journalism class at the UW-Madison twice a year, and in 2009, spoke to a Harley-Davidson group on how social media can be applied to their business, showcasing how WISC-TV successfully utilizes social media. I've also presented to UW-Madison's Association for Women in Communication group several times to offer career advice and thought leadership on the communication space. -
Channel3000.Com Web & Mobile Marketing SpecialistWisc-Tv Mar 2010 - Nov 2010Madison, Wisconsin, UsAs the Web & Mobile Campaign Specialist, I worked with WISC-TV and Channel3000.com clients to implement their online advertising, develop and grow sales initiatives for Channel3000.com, and managed and implemented Mobile Marketing for the station and its clients. -
Channel3000.Com Project CoordinatorWisc-Tv Jul 2008 - Mar 2010Madison, Wisconsin, UsIncreased revenue through category-marketing initiatives on the website. Created new project initiatives for a variety of industries and target markets. Managed back-end web advertising operations. Worked with clients to create and implement online advertisements.
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Account PlannerAmerican Advertising Federation (Aaf) National Student Advertising Competition (Nsac) Sep 2007 - Apr 2008National student mock advertising campaign for AOL's AIM. As the Account Planner, led the situation analysis, consumer targeting and insights, campaign strategy, and creative brief for the campaign. Communicated and coordinated across all key agency departments to gain consensus while developing the strategy for the client. Made sure the consumer was always priority throughout the campaign and that the strategy was pulled through media and creative. Co-wrote a winning casebook. 1 of 5 agency members nominated to pitch our recommendation to AOL. Took third place at the Regional Competition in Minneapolis in April.
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Floor ManagerUniversity Of Wisconsin Foundation Feb 2005 - Dec 2007Supervised and trained over 100 employees each semester to raise funds for the University of Wisconsin. Evaluated employee statistics and created strategies on means to improve performance. Motivated and counseled employees to reach specific goals.
Mel Johnson Skills
Social Media Marketing
Digital Marketing
Social Media
Online Advertising
Facebook
Marketing
Marketing Strategy
Leadership
Online Marketing
Lead Generation
Advertising
Customer Service
Salesforce.com
Strategic Communications
Sales
Strategy
Mobile Marketing
Account Management
Digital Strategy
New Media
Email Marketing
Event Management
Management
Twitter
Public Speaking
Event Planning
Integrated Marketing
Strategic Planning
Creative Problem Solving
Digital Media
Team Leadership
Project Management
Strategic Partnerships
Social Media Marketing And Strategy
Customer Satisfaction
Direct Marketing
Marketing Management
Content Marketing
Product Marketing
Saas
Start Ups
Competitive Analysis
Demand Generation
Enterprise Software
Business Strategy
Creative Direction
Blogging
Consumer Insight
New Business Development
Sales Operations
Mel Johnson Education Details
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University Of Wisconsin-MadisonLiterature -
Universidad De SevillaLiterature
Frequently Asked Questions about Mel Johnson
What company does Mel Johnson work for?
Mel Johnson works for Big Valley Marketing
What is Mel Johnson's role at the current company?
Mel Johnson's current role is Strategic marketing and communications leader for technology companies..
What is Mel Johnson's email address?
Mel Johnson's email address is mh****@****ail.com
What is Mel Johnson's direct phone number?
Mel Johnson's direct phone number is +160883*****
What schools did Mel Johnson attend?
Mel Johnson attended University Of Wisconsin-Madison, Universidad De Sevilla.
What are some of Mel Johnson's interests?
Mel Johnson has interest in Children, Design, Cooking, Scrapbooking And Life Art, Economic Empowerment, Learning, Coaching/teaching, Marathon Running, Travel, Health.
What skills is Mel Johnson known for?
Mel Johnson has skills like Social Media Marketing, Digital Marketing, Social Media, Online Advertising, Facebook, Marketing, Marketing Strategy, Leadership, Online Marketing, Lead Generation, Advertising, Customer Service.
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