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@bigvalley.co
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6 phones found area 608 and 512
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LinkedIn matched
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Mel Johnson is listed as Strategic marketing and communications leader for technology companies. at Big Valley Marketing, based in Greater Madison Area, United States. AeroLeads shows a work email signal at bigvalley.co, phone signal with area code 608, 512, and a matched LinkedIn profile for Mel Johnson.
Mel Johnson previously worked as Client Partner at Big Valley Marketing and Coach at Mel Johnson Coaching. Mel Johnson holds Bachelor'S Degree, School Of Journalism (Strategic Communications & Marketing) And Spanish, Literature from University Of Wisconsin-Madison.
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AeroLeads found 1 current-domain work email signal for Mel Johnson. Compare company email patterns before reaching out.
I’m a multi-passionate leader with entrepreneurial resilience and a proven track record in marketing strategy, using insights to drive storytelling. As a marketing consultant for technology companies, I specialize in developing and executing integrated marketing plans that help clients win in an ever-changing market.From strategic planning to execution and data analysis, I love bringing cross-functional teams together to achieve business objectives. My approach combines a deep understanding of market dynamics with the ability to tailor campaigns to key audiences, delivering personalized experiences that resonate and drive outcomes.Collaboration fuels my tank, and I thrive on helping teams and individuals step out of their comfort zones to unlock their potential. As a strategic and empathetic leader, my goal is to ensure that every team member’s unique strengths contribute to our success, whether in planning complex campaigns or navigating industry challenges.Outside of work, I’m passionate about fitness, nutrition, and mindset as keys to personal and professional success. Holistic well-being is not just a lifestyle for me—it’s the foundation that drives high performance and resilience in today’s fast-paced business environment.At the core of everything I do is a commitment to character and integrity. I believe these values are essential for success in any industry, and they guide my leadership and decision-making every day.
Listed skills include Social Media Marketing, Digital Marketing, Social Media, Online Advertising, and 46 others.
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A career timeline built from the work history available for this profile.
San Jose , Ca, Us
Strategic marketing partner to digital health companies, helping them grow, lead and win. Offering brand strategy and positioning, marketing planning, communications and public relations, digital and social strategy, and intelligent reporting and analytics.Clients include technology companies in the digital health space, including the clinical trial industry.
Helping busy women transform their lives through health, fitness, nutrition, and mindset coaching. Focus on health and the science behind self-care as a preventative health strategy.I truly believe that physical fitness leads to mental strength and taking care of ourselves is key to suceeding in our careers.
Pleasanton, Ca, Us
Strategic marketing for multiple life sciences solutions at Veeva including Commercial, R&D, and Research Sites products.Served in several different roles including an EU-based field marketing role for CRM, an NA-based product marketing role for CRM, and then overall marketing and customer success for a new start-up in the company. Also worked cross-functionally to build customer community in several different groups.Experience includes annual marketing planning in collaboration with market and sales leaders, content plan and content creation, webinars, summits, blog writing, and customer presentations. Understood complex clinical research landscape, the intersection of clinical research and technology, and the relationship between sites and sponsors. Collaborated with product leaders to conduct customer focus groups with research sites to inform product strategy. Acquired beta research site customers for the new app and nurtured customers during beta to improve the product. Developed a go-to-market plan and initial product marketing materials for the new clinical research app. Leveraged Salesforce CRM to manage campaigns and deliver MQLs as well as developed ABM programs to enable sales to close specific deals. Developed a deeper understanding of clinical research, commercial pharma, and R&D needs and where technology can serve this market.
Madison, Wi, Us
Led marketing at the clinical research technology company, Forte Research (acquired by Advarra). Contributed to the overall business sitting on the executive team and provided insights into the complex landscape of clinical research. Drove overall marketing strategy and led a team managing product marketing, web development, creative, and content for Forte's suite of technology products helping NCI designated cancer centers run efficient clinical trials. Developed content agenda and directed presentations for biannual customer conferences. Launched a brand refresh and new website in August of 2017. Led the team through change management of Marketing Automation systems to better integrate marketing and sales efforts in Salesforce CRM. Developed a deep understanding of the complex market of pharmaceuticals, clinical research, and regulatory needs of customers.
Madison, Wi, Us
Forte provides key solutions for cancer centers, academic medical centers and health systems to unleash their research potential through software, consulting, services and managed infrastructure.With a strong belief in community, collaboration and standards-based development, Forte also facilitates the Onsemble Community, a customer-exclusive group for peer networking, best practices and support. Twice a year at the Onsemble Conference, clinical research professionals meet in person and discuss the latest challenges and solutions in clinical research.Forte provides all research professionals complimentary blog articles, eBooks, webinars and more to support continuous learning on industry topics.
Austin, Texas, Us
When Spreadfast acquired Shoutlet in August of 2015, I moved into a Product Marketing role. Responsible for assessing pipeline and revenue trends, defining total addressable market, evaluating pricing models, create sticky value propositions, headlines, and presentations. Delivered high-quality marketing and sales enablement material. Managed product marketing launches with strategic GTM plan. Provided feedback on market and competitors to continuously improve product.
Comprised of outstanding young professionals, Magnet’s Volunteer Board is responsible for the crafting the strategic vision for the organization, executing on the projects and partnerships, and continuing to grow and develop Magnet. Magnet was founded in 2004 to unite talented young professionals from Madison and its surrounding areas. We focus on three development areas: Community Involvement,Professional Development, and Social & Cultural areas. Our programming provides a flavor for individuals looking to advance themselves in the professional community in Madison. Events include Town Halls, Service Days, Professional Development Workshops, Social Events, and Mastermind Workshops - all designed to match the skill sets professionals are developing.
Madison, Wisconsin, Us
Shoutlet, a Spredfast company, is an enterprise-class, cloud-based social marketing platform that empowers brands to build meaningful customer relationships that drive real value. Through data acquisition, customer insights, and business integrations, Shoutlet helps more than 600 brands in 60 countries build the relationships that actually build business.Headquartered in Madison, WI, Shoutlet has additional offices in Atlanta and London. Current customers include 3M, Best Buy, Fox Sports, Hot Topic, 24 Hour Fitness, Canon, and Norwegian Cruise Line.
Madison, Wisconsin, Us
Managed the strategy and execution of all channel communications and campaigns for customers, partners, agencies, and employees. Ensured renewal rates for customers, drove new sales and opportunities through agencies and partners, and retained and attracted the best talent for our company.
Madison, Wisconsin, Us
A brand new position created for me to develop an overarching strategic customer marketing communications plan to help grow accounts and ensure renewals. I hosted monthly customer thought leadership webinars on industry topics such as social contesting, social data, analytics, and content marketing, social engagement, and brand advocates. Published monthly customer newsletter with platform updates, customer examples, and helpful insights; and developed a customer website to inspire and educate customers on our ever-changing industry landscape and technology. Leveraged Marketo and Salesforce to create campaigns and track attribution through MQL and SQLs. Managed a team of marketing coordinators who assisted our department in market research, digital marketing, customer programs, event organization, internal events, and the Shoutlet culture. My goal was to ensure that our customer base felt empowered to use Shoutlet to the best of its abilities and loved working with us in the process.
Madison, Wisconsin, Us
As Senior Account Manager at Shoutlet, I managed our larger social enterprise clients and helped them to use our platform to effectively manage, distribute and track their social media marketing. One of the best parts of my job was helping businesses create strategies to incorporate social media into their media plans.
Madison, Wisconsin, Us
As an Account Manager at Shoutlet, I helped our clients manage and effectively utilize the Shoutlet technology platform.I had a client list of 60+, working with each of them to maximize their time while using Shoutlet to streamline their social media duties and create effective content to encourage engagement and interactivity with their Facebook fans, Twitter followers, YouTube subscribers and more.
Madison, Wi, Us
To further the education of broadcast, new media, mobile and social media, I speak to a Journalism class at the UW-Madison twice a year, and in 2009, spoke to a Harley-Davidson group on how social media can be applied to their business, showcasing how WISC-TV successfully utilizes social media. I've also presented to UW-Madison's Association for Women in Communication group several times to offer career advice and thought leadership on the communication space.
Madison, Wisconsin, Us
As the Web & Mobile Campaign Specialist, I worked with WISC-TV and Channel3000.com clients to implement their online advertising, develop and grow sales initiatives for Channel3000.com, and managed and implemented Mobile Marketing for the station and its clients.
Madison, Wisconsin, Us
Increased revenue through category-marketing initiatives on the website. Created new project initiatives for a variety of industries and target markets. Managed back-end web advertising operations. Worked with clients to create and implement online advertisements.
National student mock advertising campaign for AOL's AIM. As the Account Planner, led the situation analysis, consumer targeting and insights, campaign strategy, and creative brief for the campaign. Communicated and coordinated across all key agency departments to gain consensus while developing the strategy for the client. Made sure the consumer was always priority throughout the campaign and that the strategy was pulled through media and creative. Co-wrote a winning casebook. 1 of 5 agency members nominated to pitch our recommendation to AOL. Took third place at the Regional Competition in Minneapolis in April.
Supervised and trained over 100 employees each semester to raise funds for the University of Wisconsin. Evaluated employee statistics and created strategies on means to improve performance. Motivated and counseled employees to reach specific goals.
Quick answers generated from the profile data available on this page.
Mel Johnson works for Big Valley Marketing.
Mel Johnson is listed as Strategic marketing and communications leader for technology companies. at Big Valley Marketing.
AeroLeads has found 1 work email signal at @bigvalley.co for Mel Johnson at Big Valley Marketing.
AeroLeads has found 6 phone signal(s) with area code 608, 512 for Mel Johnson at Big Valley Marketing.
Mel Johnson is based in Greater Madison Area, United States while working with Big Valley Marketing.
Mel Johnson has worked for Big Valley Marketing, Mel Johnson Coaching, Veeva Systems, Forte Research Systems, Inc., and Spredfast.
You can use AeroLeads to view verified contact signals for Mel Johnson at Big Valley Marketing, including work email, phone, and LinkedIn data when available.
Mel Johnson holds Bachelor'S Degree, School Of Journalism (Strategic Communications & Marketing) And Spanish, Literature from University Of Wisconsin-Madison.
Mel Johnson is listed with skills including Social Media Marketing, Digital Marketing, Social Media, Online Advertising, Facebook, Marketing, Marketing Strategy, and Leadership.
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