Melissa Ekwinski Email & Phone Number

Chicago, Il, Us

New York, New York, Us

New York, New York, Us

New York, Ny, Us

New York, Ny, Us

- Coordinated a migration of 100+ clients to newly acquired media management software platform- Work closely with product & development to help define roadmap based on client need and potential revenue - Conducted company-wide training sessions on programmatic jobs offering, focused on best practices for strategic set up for increase performance- Assisted with global roll-out of product offering, ensuring processes and training are well documented and easily scalable - Improved day to day media operations by implementing daily, weekly and monthly checklists and processes to optimize paid media buys- Manage a team of Analysts who specialize in implementing & optimizing performance media campaigns focused on SEM, Social & Job boards totaling over $30M in annual spend- Act as the subject matter expert on performance media assisting account teams with strategic insight - Work with the media management team to define processes and standardize workflow to streamline operations- Train and mentor analysts on best practices for performance media

Chicago, Il, Us

- Manage relationships for key growth clients, specifically retail & financial services- Consult clients on SIM’s local SEO SAAS platform and make recommendations to improve performance and increase annual recurring revenue- Provide guidance to a team of Client Success Managers including assistance on quarterly business reviews and renewal opportunities- Establish custom processes utilizing Salesforce to streamline service - Develop analytics reporting for clients to increase understanding of product value and allow for more strategic recommendations - Work closely with sales to facilitate a strong transition and ensure implementation timelines and goals are met

Paris, Fr

- Oversee all client communications for clients totaling over $8MM in annual media billings- Develop multi-channel digital media plans to meet clients’ objectives- Cross sell agency offerings to align overall strategy and grow share of spend- Strategically develop social media plans based on seasonal trends & business goals- Led (and won) new business pitches for major brands - Due to overall team growth, mentor new media managers on best practices

Paris, Fr

- Helped launch new team built to manage & scale digital advertising for mid-size businesses while maintaining high levels of service & performance- Collaborated with operational team to execute strategy focused on lead gen, specifically for financial services, B2B, medical and retail clients- Cultivated a strong relationship with sister agencies to integrate strategy and drive better overall results for shared clients- Managed local search programs for franchisees of a major automotive company

I manage hyper-local digital advertisting for a large portfolio of clients. Our core competencies include SEM (search engine marketing) and local search engine listing management, but depending on the client we also have the ability to manage mobile media, reputation management and SEO (search engine optimization). My skills include:• budget management• keyword research• reporting & status accountability• media recommendations• new business• vendor relationship management• rate negotiation• meta tags• My experience also includes:• Google Adwords• Kenshoo• Google Analytics• Webmaster Tools• Powerpoint• Excel• Word

Chicago, Illinois, Us

• Develop new sales team to increase client retention and maintain high levels of service excellence.• Manage small to medium sized clients in eleven different markets that totaled $456,000 annually.• Work strategically with clients to grow advertising spend in order to increase their ROI.• Top sales consultant in March 2010 for net revenue.

Chicago, Illinois, Us

• Consistently posted new revenue in a market that has struggled previously due to low market penetration.• Increased retention by 20% during challenging economic times with added value propositions. • Built relationships with dealerships and third parties by establishing myself as an experienced online media consultant.• Runner-up for ‘Rookie of the Year’ as determined by upper management based on sales skills and retention rate.• Conceptualized documents and promotions for my team to use to drive more revenue with prospects and current customers.• Developed a strong relationship with Account Manager to service customers effectively and validate their ROI.

As the Marketing and Advertising consultant for You Just Shop, I work to promote the brand in Chicago media and create parternships with local boutiques and other companies with similar missions. You Just Shop is a boutique shopping tour company that works specifically with local designers and boutiques to create both custom and walking tours for chic Chicago women and visitors wanting to learn more about the style in the second city.

• Manage and sell to a large list of current and prospective advertisers including local shops and galleries.• Create and supply proposals and marketing materials, including media kits, to potential clients.• Coordinate and execute sponsorship events for large accounts.• Initiate incentive programs to create more value for advertisers.• Represent The Chicago Collection by serving on committees for different associations/chambers of commerce.• Expand distribution of magazine into new neighborhoods to develop more leads

Pittsburgh, Pa, Us

• Coordinated and placed online and print directional advertising for dealers on the Allstate account.• Liased between publishers and art department to ensure timely delivery of advertising.• Analyzed YPA usage studies and DMA to make recommendations to clients that would maximize their ROI.• Demonstrated new, innovative products at annual regional conferences in order to inform clients of new interactive trends.• Received multiple client service commendations for both responsiveness and professionalism.• Launched nationally recognized online order site created to streamline ad processes.Account Service Representative 11/03-04/05• Developed online and print media plans for new dealer accounts, while staying within strict budgets set by corporate.• Grew client spending 25% by successful solicitation of new advertising and increasing participation of current advertising.• Negotiated rates with publishers by focusing on annual program spend.

Bachelor'S, Advertising - Communication

Education record