I manage the Idea Cooperative client roster. Additional activities and responsibilities include: > strategize and execute on promotional calendars > execute outbound marketing initiatives> oversee our clients' Direct to Consumer digital strategy>act as copywriter and resident proofreader

Write, edit and manage editorial projects for companies. I can help with message development and delivery, social media and search optimized content, whether online or in print. -Business and technical whitepapers-Customer case studies-Press releases-Brochures-Event driven collateral-Ghost writing for bloggersAdditionally I am a Project Manager and copywriter at The Design Guild, a group of multi-talented marketing and design professionals based in Petaluma, CA. We offer brand positioning and strategy, website design and production, collateral design and production, photography and video. www.thedesignguild.co.

As part of the corporate branding marketing unit, responsible for ensuring consistent adherence to current brand standards and company messaging across all collateral (electronic and print) and across multiple business units and geographies. Design, develop and implement marketing communications programs to support sales and to increase market relevance and visibility of CA Technologies products and services.• Write, edit, review and oversee the production and release of internal and external communications, including presentations, brochures, video scripts, web copy, event signage.• Work directly with product marketing groups to craft messaging for new product launches. Write and edit web copy and sales-enablement collateral to build awareness and strengthen market presence. • Support company trade shows/events with message development and accompanying collateral, i.e. flyers, signage.• Conduct competitive research to position our messaging accordingly in the marketplace for strongest impact.• Liaison with advertising and interactive marketing agencies on multiple projects.• Manage the company “Brand Center” - a central repository of brand aligned assets and resources to support employees in collateral production and marketing initiatives. • Ownership of key corporate internal marketing resources, i.e. Writing Guidelines• Key projects: > Corporate PowerPoint presentation. Worked with company thought leaders and product marketing groups to produce new high level corporate PPT. Managed agency on layout, revisions. Responsible for editing and review and final product. > Production of a new set of corporate messaging documents to align with a re-branding campaign including message cards, presentations and a company brochure. Wrote content and worked with agency to produce. > Collaborated with education department to develop interactive learning tool that teaches employees how to adhere to brand standards in their marketing materials.

Senior technical writer and editor on Corporate Content & Collateral team that supports corporate branding efforts. Write and manage the production of a wide variety of marketing collateral (from white papers and technical briefs to event signage, customer presentations, product launch content and more.) Work with designers to support brand alignment for all collateral produced by Creative Services group.

Wrote customer sales success stories for Customer Reference Program group at CA. Wrote over 75 stories profiling enterprise software usage by Fortune 500 companies to achieve ROI and other business benefits.

Responsible for delivery of key company messages through public relations and marketing campaigns for Internet-based gaming company. Wrote all press releases and marketing collateral. Wrote and managed online copy in collaboration with CEO. Managed media outreach campaigns. Coached CEO in media and public relations.