Melissa Hugel Email & Phone Number

United Kingdom

Create diverse content from opinion pieces to news analysis to fiction. Published in Mic, Salon, the Scottish BookTrust.

I manage the WorkCast Marketing team - our job is to create a quality lead pipeline for our New Business and Account Management teams while creating a brand that is innovative and forward-thinking. -Responsible for lead generation across all regions-Development of a multi-channel marketing strategy, heavily leaning on the inbound methodology-Support.

Edinburgh, United Kingdom

-Prepared and managed integrated digital product marketing campaigns across all digital channels -Created optimised copy and edited promotional materials-Managed press releases and coverage, regularly liaising with media contacts to pitch stories, provide comment, and ensure robust media coverage.-Worked with the Adobe Suite of products i.e. InDesign.

Toronto, Canada Area

-Managed campaigns for Franchise Development sales team to reach the goal of 400 web leads per month through inbound marketing-Managed the creation of content for company websites, including the creation of country specific websites for the UK, Australia, and South Africa, with a focus on SEO.-Analysed and edited lead nurturing workflows to identify areas.

Edinburgh, United Kingdom

-Managed the development of key items of communications material with a focus on content creation, ensuring content was accurate and the appropriate sign off process was followed.-Managed press activity for national marketing campaigns which included the creation of press releases.-Oversaw content for social media channels such as Twitter and Facebook.

Edinburgh, United Kingdom

Mississauga

Toronto, Canada Area

Master Of Arts (Ma), Creative Writing

Graduate Diploma, Communications

Activities and Societies: Golden Key Society

Bachelor Of Arts (Ba), Honours, History

Activities and Societies: McMaster Dance Club, Golden Key International Honours Society