As a business development leader, I prioritize understanding and adapting to my audience’s needs. For example, when speaking to clients, I stay away from complicated finance industry language because the average person does not use the word “basis point” when considering interest rates. Instead, I use inclusive language to bring clients into a welcoming, non-transactional relationship. Inclusion is also at the center of my employee incentive program strategy. With a multi-generational sales team, I do not structure one-size-fits-all benefits and compensation packages. Instead, I consider the distinct motivations for each professional to encourage sales intensity and a more robust organizational culture. Whether I am interacting with strategic partners or team members, I create the right messaging that resonates with the end-user to build sustainable, long-term relationships. 𝗖𝗮𝗿𝗲𝗲𝗿 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄I navigate ambiguous, complex environments with passion and tenacity to deliver cross-market strategic solutions and profitable results. Throughout my career, I have excelled at making data-driven decisions. By leveraging CRM technologies like Salesforce, I identify new business opportunities and develop actionable insights for my sales teams. Currently, I am FTL Finance’s VP of Sales and Marketing, where I provide strategic vision and leadership for business development and strategic partnerships across a mix of channels.𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗦𝘁𝘆𝗹𝗲 I hold high standards for myself and others, but I always seek to turn a low performer into a winner:1. I drive output with targeted sales training with my teams, and then I create incentive programs to celebrate wins.2. I make sure employees understand the company’s vision and role in the big picture.3. When facing unforeseen challenges, I draw from my strong interpersonal skills to collaborate across internal teams and maximize sales wins. 𝗖𝗮𝗿𝗲𝗲𝗿 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀✔ I developed an organization’s go-to-market strategy from scratch, which transformed a small company into a strong industry player against multi-billion-dollar competitors.✔I have a record of accomplishment growing originations, portfolio size, and profit by multi-million dollars. ✔Through relationship-based selling, I consistently open new accounts, close business, and exceed sales quotas to impact the bottom line. ✔I established a successful cross-market consulting business with my co-partner𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Sales Strategies | Forecasting | Relationship Management 𝗟𝗲𝘁’𝘀 𝗖𝗼𝗻𝗻𝗲𝗰𝘁: hyattmelksu@gmail.com