Melissa Ilardi Email & Phone Number

Raleigh, Nc

Raleigh-Durham, North Carolina Area

*Digital strategy*Media planning and buying*Programmatic buying*Optimization and analysis

Freelance, full-service media planning and buying and marketing services. Services include:* Marketing strategy* Interactive and traditional media planning* Media buying, negotiation, & tracking* Social media strategy* Content marketing* Email marketing

Durham, Nc

• Rich understanding of the Continuing Medical Education (CME) and Pharmaceutical markets• Developed and executed the annual marketing plans to reach potential customers of the MedSims virtual patient simulation product• Implemented and supported B2B and B2C tactics including; website management, PR, content marketing, email marketing, trade show/conference opportunities, social media, paid media, SEM, and sales enablement • Provided launch plans and tactics for new products going to market• Conducted ongoing market research and competitive analysis• Managed the social media strategy and content marketing initiatives• Executed on lead generation tactics such as email marketing, content pieces, and social media, to deepen the Salesforce pipeline• Updated sales tools and collateral for sales support and business development• Kept current the marketing budgets and managed outside vendors and freelancers • Maintained TheraSim, Inc. brand consistency and awareness in the market

Raleigh, Nc

• Developed and implemented communication strategies across both traditional and digital platforms• Research and development in writing and contributing to marketing communication plans• Lead and managed small teams and company wide process, while overseeing all advertising campaigns • Provided strategic insight focused on meeting the client’s business objectives• Maintained client budgets for accounts totaling over $20 million dollars annually• Worked with multiple departments including creative, public relations, analytics, and social media to develop top performing integrated campaigns • Planned and executed advertising campaigns including research, strategy, budget planning, writing, presenting, negotiating, post-reporting, and evaluation• Kept client teams informed of industry and consumer behavior trends • Contributed to new business efforts with market, audience, and competitive research • Developed a wide variety of campaigns including integrated brand campaigns, lead generation, brand launches, retail openings, issue and public advocacy campaigns, promotional event campaigns, product line marketing and trade show support• Key clients included: Blue Cross & Blue Shield of North Carolina, Duke Energy, North Carolina Health and Wellness Trust Fund, UF Health, BASF Turf & Ornamentals, Talecris Plasma Resources, North Carolina States Port Authority, Missourian’s for a Balanced Energy Future, American Institution of Certified Public Accountants, Vantage South Bank, Eaton and Google

Raleigh, Nc

• Developed and maintained media buys and budgets for over 15 Leith Dealership properties• Negotiated low rates and sponsorship opportunities to meet client goals• Maintained strong client and vendor relationships

Cary, Nc

• Developed media plans for existing and new business clients • Fostered client relationships and manage media budgets• Provided research and insights for company wide new business efforts• Key clients included: Goodwill Community Foundation, Premier Sports Travel, RBC Center, Homelife Communities, Rey’s Restaurant, Shea Homes, Perry Builders, and multiple local and regional auto dealerships

Raleigh-Durham, North Carolina Area

• Maintained media buys and invoices for Hardee’s Food Systems across 18 markets• Negotiated and implemented promotional programs with vendors