A proven results-driven leader with retail and technology expertise, particularly creating successful growth strategies for brands to engage consumers and develop unique positions relative to competitors. Experienced in highly complex and ambiguous products, with a demonstrated track record with: building strategies to win share in three-sided marketplaces, developing and building a new retail concepts, voice assistant (Alexa) commercial development, third-party negotiations leading to $350M+ monetization opportunities at Amazon, go-to-market planning, category management, and business development. Email: melissaisabelkoch@gmail.comCell: 206-949-7576Specialties: general management, P&L ownership, operations, last mile logistics, cross-functional leadership, B2C marketing, B2B marketing, brand strategy, consumer insights, consumer acquisition, product management, product marketing, team building & leadership, e-commerce, physical retail sales, retail technology, social & influencer marketing, retail execution, complex negotiations, partnership strategy, tech innovation, connected home, voice technology, AI, go-to-market strategy, capital markets and financial management.