Melissa Armstrong Email & Phone Number

Nelson, British Columbia, Canada

Supercharged a fitness brand's growth by 100x in just 3 years. Spearheaded brand strategy, creative direction, and full-funnel digital marketing campaigns.Fueled a 30% annual revenue surge through data-driven marketing across multiple channels: lead gen, customer marketing, email, SMS, social, partnerships, and events.Cracked the code on subscription growth, boosting memberships by 300x in a single year.Elevated customer retention by 20% through data-driven insights and optimized experiences.Streamlined and scaled processes in a fast-paced startup environment, including a 10x increase in customer referrals.Conceptualized and executed sold-out annual events for 400+ attendees.A seasoned presenter, comfortable addressing diverse audiences from small teams to large events.

Vancouver, British Columbia, Canada

Fueled the growth of two luxury CBD brands. Spearheaded go-to-market strategy, brand development, and integrated marketing campaigns.Drove $500K in annual sales and a 20% year-over-year growth through data-driven marketing leveraging Shopify, Klaviyo, SEO, email, organic and UGC content, paid advertising, and customer segmentation.Led end-to-end digital projects, from strategy and design to execution, including crafting compelling copy and producing custom multimedia content.Comfortable from the 3000 foot strategy level to getting my hands dirty in execution.

Nelson, British Columbia, Canada

*Position terminated due to industry-wide shutdowns caused by the COVID-19 pandemic.*Led product development and sponsorship marketing at a luxury ski/snowboard resort. Collaborated with global brands (Vans, Union, Yeti, Red Bull, Burton) to create innovative products and experiences. Managed sponsorship agreements, product development, product lifecycle, eCommerce strategy, and retail programs. Enhanced brand visibility, and optimized eCommerce operations.

Halfmoon Bay, British Columbia, Canada

Fueled Rapid Growth of a "Maker" Startup. Led all aspects of the business, from marketing and sales to operations and product development. Drove integrated product launches and over 100 event-based pop-up retail activations in just two years, scaling the business to $30K/month in revenue.Business closed due to pandemic.

Sechelt, British Columbia, Canada

Provided comprehensive marketing solutions for B2C and B2B clients across key industries, including retail, manufacturing, consumer packaged goods, alcohol beverage, tourism, financial management, real estate, hospitality, and restoration services. Delivered strategic marketing, creative, and digital services across industries. Successfully managed projects from concept to execution. Demonstrated expertise in strategic planning, creative development, media planning, web design, social media, copywriting, communications, business development, and event planning.

Vancouver, Canada Area

Led product development and marketing initiatives for leading lottery brands. Oversaw product lifecycle, developed marketing strategies, and managed product development. Successfully launched innovative products, including a groundbreaking collaboration with Costco, generating $6.25M in incremental revenue in the launch year. Increased brand visibility, market share, and profitability. Demonstrated strong project management and crisis management skills. Led $1M+ integrated marketing campaigns for the Set for Life brand, driving record-breaking sales ($28M+ annually).

Whistler, British Columbia

Led marketing and communications for a non-profit tourism organization. Developed strategies for five brands. Managed media relations, public relations, and content creation. Oversaw strategic planning, annual reporting, and business development. Generated over $8 million in earned media annually. Increased brand awareness, enhanced reputation, and drove revenue through targeted campaigns. Established partnerships with key tourism stakeholders (Destination BC, Tourism BC, Tourism Canada).

Whistler, British Columbia

Responsible for all event marketing, social media, communications, and media relations pertaining to the Festival.

Vancouver, Canada Area

Experiential marketing division of MacLaren McCann: Momentum. Work with a variety of clients in the alcohol beverage, financial, and automotive industries. Significant projects include asocial media and test drive program, and sampling and awareness campaigns.Managed the following major accounts:GMCWHISTLER BLACKCOMB SPONSORSHIPDeveloped and implemented strategies and promotions that increased sponsorship awareness with clientele. Planned and monitored programs and promotions, including full post analysis evaluations.ALPINE CANADA ALPINE (ACA) SPONSORSHIPPlanned and implemented event and media executions for national championships. Executed a national PR campaign, securing significant earned media exposure for the client and ACA.CHEVROLETConceptualized, planned and executed a social media program to activate the sponsorship of the Whistler World Ski& Snowboard Festival (WSSF) in 2010; program expanded nationally to cover all major sponsorship properties in the client’s portfolio including the 2011 Juno Awards, the 2010 & 2011 Toronto International Film Festival, and the 2010 & 2011 Calgary Stampede. Program resulted in significant media exposure for the client.WILLIAM GRANT & SONSHENDRICK’S GIN/ SAILOR JERRY RUM/ GLENFIDDICH SCOTCH/ GIBSON’S WHISKYPlanned and implemented large-scale sampling and awareness campaigns for each brand. Researched, identified and prioritized prospective accounts. Effectively liaised with sales team to sell in program to achieve sampling goals. Provided full post-analysis upon program completion.

A fundraising group built in response to the disaster in Haiti.Responsible for all marketing, including branding, public relations, advertising, and emarketing.Raised $30,000 in 12 days.

Among top 5 candidates selected by Richard Branson from over 500 entrants in a Canada-wide vote. Produced weekly articles on conserving your cash, editing of documents and uploading of materials to Wordpress.

Vancouver, Canada Area

Provided event planning needs for international delegation annual meeting in Vancouver. Conceptualized event through to execution.

Vancouver, Canada Area

Pioneered new territory for the Russell Brewing Company.Achieved sales targets, designed individual promotional strategies, generated databases for potentialnew accounts. Advanced to position as industry spokesperson at tradeshows. Designed and deliveredengaging marketing presentations to current and potential shareholders.Conceptualized and coordinated annual marketing events.

Vancouver, Canada Area

Wrote and edited copy for direct mail efforts, promotional materials, and brochures.Researched and acquired lists for direct mail project; coordinated project to completion.Generated leads through cold-calling and spearheaded sampling campaign for new product launch.

Diploma Of Technology - Dipt, Marketing Management-Communications

Master Class, Digital Communication And Media/Multimedia

Education record

Emergency Operations Centre Communications, Crisis/Emergency/Disaster Management