Founder
CurrentPresident | Practical AlchemyLeading a new skincare venture launching in Spring 2025, driving brand development and go-to-market strategy for a successful debut.Brand Marketing | Marc Fisher FootwearTransformed emerging and acquired brands by optimizing brand strategy, building awareness, and driving growth across a diverse portfolio, including Nine West, Easy Spirit, Marc Fisher, Rockport, Hunter Boots, and Earth.DTC & Retail Marketing | Skyn IcelandRebuilt the marketing function, driving engagement, acquisition, and retention through targeted campaigns across paid, owned, and earned channels.