Melissa J. Dixon Email and Phone Number

Directs and implements overall marketing strategies including advertising, branding, community relations and events, media relations, websites, social media, email marketing, internal communications, photography, videos, and employee engagement and recognition programs for LECOM Health, including Corry Memorial Hospital, Millcreek Community Hospital, and 23 LECOM Health clinical practices. Additional title of director of internal communications was added in August 2022 for LECOM Health and Lake Erie College of Osteopathic Medicine (LECOM).

Directed and executed internal and external communications for Erie County government, including eriecountypa.gov and intranet, social media channels, news conferences, news releases, talking points, newsletters, presentations, statements, speeches, op-eds, video scripts and media coordination.

Managed weekly email communication from SVP of sales and marketing, and weekly national sales updates, including a podcast. Designed and project managed biannual internal sales magazine and edited quarterly companywide newsletter. Created, edited and delivered national sales training webinars.

Managed online content for several brands across six+ countries; wrote, edited and proofread internal and external communications including Web pages and posts, executive memos, email, social media, publications, press releases and editorials, documents, presentations, trade shows and event promotions, scripts for videos and webinars, online advertisements, polls and questionnaires; and voiceovers.

Planned, developed and executed creative and innovative internal events and recognition programs that supported the company’s vision and objectives and helped to establish the culture; wrote news releases and internal communications and managed Intranet; and conceptualized, wrote, produced and directed recognition, training, sales and culture videos.

Wrote and edited news releases and assigned coverage; managed Media Day events, interviews, media center, news conferences and media website for international media; and coordinated key stringer coverage for 10 Bassmaster Elite Series events, the Bassmaster Classic, nine Bass Pro Shops Bassmaster Opens, six B.A.S.S. Federation Nation Divisionals, and four College B.A.S.S. tournaments.

Proofread and wrote articles; corresponded with consumers and industry executives; represented company at trade shows; compiled and distributed information for industry events, shows and calendars; contributed to the overall success of FTR winning six out of nine awards from the Florida Magazine Association in 2010, the first time the publication was entered.

Proofread and wrote articles for Bassmaster Magazine, BASS Times, FTR Magazine, Junior Bassmaster, BASS Daily Planner and Fishing Guide, www.bassmaster.com and marketing collateral; and appeared on camera in ESPN Outdoors programming for three episodes of Yo, Ish!

Trained dancers into the shows and oversaw the process from introductions to costume fittings to assimilation with the current cast; maintained the integrity of the shows by taking and implementing cleanup notes; mediated and liaised for show directors, staging specialists, casting directors and cast; conducted regular cleanup rehearsals; created contingencies to shows; taught monthly auditions; performed in five to seven shows a day; and performed for any additional tours, conventions, show or park openings, televised parades or events when cast.