Reporting to the National Field Sales Director, this role is responsible for forecasting sales plans and leading the East Region sales team. The role is also responsible for standardizing field processes including sales, education and event processes, conducting monthly and quarterly business reviews for all territories and accounts, and accountable for travel budgets. Key accomplishments: - Sales in the East exceed goals by 170% in the first year. - Developed tools and resource documents, such as job descriptions, educational tools, and resources for leadership development. -Led sales meeting workshops, product training, and events.

Reporting to the Group Vice President of Stores, project manager for the number one growth initiative. Led alignment of the C suite to the Studio by Sally project and a multi-million-dollar budget. This role resulted in the creation of a new brand, STUDIO by Sally, approved by the board of directors. The role was responsible for leading the P & L, developing sales plans, service initiatives, social media, operational processes, pricing, marketing strategy, and events. Led a cross functional high performing team of directors over operations, salon, and marketing for STUDIO by Sally.• Led the strategy to establish both short-term and long-term objectives that align to Sally Beauty’s overall strategy.• Lead clear communication and coordination across the organization to deliver significant outcome of the new concept.• New concept: https://www.rli.uk.com/sally-beauty-introduces-diy-salon-concept-store/

Reporting to the Vice President of Sales, responsible for driving sales growth annually, penetration in retail accounts, budget performance, KPIs, and creating tools, field processes and protocols for all field-based associates. Accountable for achieving sales, managing field sales team, education, and product launches. Lead budget process, event protocols and multiple projects:• Led revenue budget process.• Drove sales from 36% over the first two months through collaboration with internal departments.• Manage field team of Sales and Education Executives, Sales Coordinators, and freelance associates.• Increased sales of 36% through utilization of current tools, increasing field morale and recognition, accountability, and performance metrics.• Increased field team visibility to organization through collaboration and communication around results, sharing insight and feedback weekly with leadership team.

Reported to the Vice President of Operations. Responsible for $750MM in national boutique brand sales and 100+ team members. Managed vendor and merchandising relationships. Accountable for sales, processes, field teams, KPIs, and product launches. Supported communication between merchandising, finance, operations, and communications department. Key accomplishments: - Managed a department of one hundred associates of sales and education team and analytics teams. - Led Events department to $30MM in sales and managed relationships with sixty-five brand partners. - Collaborated with marketing and merchandising on various projects with Benefit, Estee Lauder, Clinique, MAC, and IT cosmetics, to lead the industry in sales and product launches. - Events impacted total business by taking out the major competition for social engagement: https://www.engagementlabs.com/news/womens-wear-daily-ulta-takes-top-spot-online-off-line-social-engagement/ - Developed and promoted several associates during my tenure. - Selected for elite director development program led by our C-suite and leadership teams. - Led and trained the field team to support Ulta’s virtual product try-on initiative. Created and uploaded 11,000 product SKUs in 6 months. Previously only 4000 SKUs were uploaded in 2 years. This allowed guests to try on products when testers were unavailable in stores. https://www.fastcompany.com/90600263/retail-most-innovative-companies-2021

Reporting to Vice President and responsible for sales strategy and amplification of sales. Supported field Regional Vice Presidents with sales analytics, market trends, and event management. Additionally, responsible for event department and 3000+ events that drove $30M in sales. Managed 8 Regional Business Managers. Supported brand partners and analyzed business trends to achieve KPIs. Led field-based business reviews, analytics, product launches, and market visits that resulted in open communication and collaboration with field leadership. Led all celebrity and influencer appearances. • Created IT requirements and launched vendor event portal, simplifying inventory control and event scheduling process. Reduced workload by 50% and sped up event approval process by 40%.• Led individual region strategies to help region sales trends with Regional Vice Presidents. • Lead store operations compliance in partnership with legal.• Led celebrity events end-to-end process, Celebrities include: the Kardashians, Sarah Jessica Parker, James Charles, Bretman Rock, Patrick Starr, Jaclyn Hill, Vegas Nay, Jeffree Star, Graveyard Girl (Bunny Meyer), Dr. Murad, Jamee Kern Lima, Laura Geller, Alli Webb, and Sarah Promtempa. • In partnership with merchandising, led contest approval process.

Reported to Vice President of Store Operations. Brought on to create and define the future of the event department. Accountable for creating a comprehensive company strategy, partnering with field leadership, marketing, merchandising, education, finance, operations, inventory, and social media. Started with two event managers and grew to eight Regional Business and Event Managers. Accountable for company sales, standards, tools, and brand relationships. Main point of contact for vendor onboarding from store operations. • Process-mapped vendor events. The final product elevated visibility with finance, field, merchandising and inventory. Incremental event sales went from $3M in 2012 to $10M by 2013.• Developed event sales tracking, allowing the company to audit the ROI for hosting events. Created all follow up processes and tools.• Created an Event-in-a- Box program for store teams. The box went to all stores and included marketing materials to support major product launches. Funded by brands, it was a net zero cost for the company.• Led change by creating the Business Market Trainer role to educate General Managers on business acumen.• Participated in market week meetings with merchandising. Contributed ideas to improve brand sales, such as a top-selling foundation that had complaints about product dripping on the top of a bottle. Suggested a pump for the product, now in production and sells separately for $10 per item.• Public speaking at the Leadership Conference with thousands attending.

Global skin care solutions company providing education, products, and services sold to salons, spas, and retail. Over 450 employees and an estimated $256M in sales. Reported to Director of National Accounts, responsible for sales and event activity in 3 states. Accountable for $3.3M in sales, education of store associates at retail accounts, and all events and promotional activity. Accounts included Blue Mercury and Ulta Beauty. • Led product education and training for store associates, resulting in 33% comp store growth.• Hosted monthly events that supported the comp growth.

Reported to Director of Department Store Sales, responsible for $5M in fragrance sales, including the flagship stores in Chicago. Responsible for education of store associates at 9 accounts (Nordstrom, Sephora, Neiman Marcus, Bloomingdales, Macys, Bonton, JCPenney, Famous Barr and Carsons) nine states, events, promotional activity, and the hiring and training of eighty sales associates.• Achieved a 245% increase in 2009 to 2010 by focusing on selling ancillary units.• Created key relationships with management teams to acquire additional placement of merchandise that drove products into the number one sales position.• Led a Badgley Mischka personal appearance that did $10,000 and was featured in Beauty Fashion magazine. • Selected for an elite team to develop yearly promotional vehicles to fuel sales at key times.

Reported to Cosmetic Regional Manager, responsible for 15 multi-unit locations, including Chicago State Street flagship store. Accountable for all sales, product education, and events. Responsible for hiring, on-boarding, training, motivation, and retention of associates.Accountable for merchandising of all locations.

Reporting to the Cosmetic Manager, responsible for sales and inventory for a $350,000 counter. Increased total business by 10%.