Results-focused, full-stack marketing leader specializing in traditional, digital and e-commerce revenue growth with a proven track record of growing B2C & B2B business through well-architected demand generation and e-commerce strategies infused with a primary focus on customer experience. Extensive experience in the solar industry, LOHAS and natural products/CPG space.I leverage channel programs, digital marketing, platform and user experience improvements to drive lead generation, customer retention and reactivation/referrals, with a focus on exceptional multi-channel campaign execution leveraging content and influencer marketing and strategic partnerships to yield the best possible customer and brand experience.Core Competencies / Expert-Generalist in:Channel Programs • Digital Marketing • Digital Marketing Platforms • E-Commerce • Customer Lifecycle Value • Lead Generation • Market Research • Brand Positioning • Direct Marketing • Referral/Loyalty Programs • Marketing Automation • Email Marketing • SEO • SEM • Social Media • Campaign Management • Strategic Planning & Development • User Experience • Vendor / Contractor Management • Web Development Projects • Website Redesign • Web Operations • Information Systems Implementation • Influencer Marketing • Product Development • Product Management • Retail • Productivity & Efficiency Management • Client Relationship Management • Customer Insights • Cross-functional Team Leadership • Customer Journey Mapping • Project Leadership • Project Management • Business Development • B2C • B2B • Business/IT Partnership • P&L, Budgeting • Analytics • Trademarks • Contract negotiation & review