Melissa Beaverson Email & Phone Number

York, Pa, Us

Harrisburg, Pa, Us

Richmond, Virginia, Us

York, Pennsylvania, Us

York, Pennsylvania, Us

York, Pennsylvania, Us

York, Pennsylvania, Us

York, Pa, Us

Responsible for developing and managing client relationships, planning campaigns, and leading client marketing and advertising strategies.

York, Pa, Us

Directed all marketing, advertising, creative, PR and promotional efforts across a multi-channel business including 2 hotels, 2 golf courses, snow tubing and ice skating, 5 restaurants, a spa and salon and a fitness club. Managed two FT marketing project managers with approximately 1000 annual projects. Provided creative direction and oversight of all outside freelance creative work. Managed several departmental marketing budgets.

Indianapolis, In, Us

Act as Email Program Manager for ExactTarget's most sophisticated clients with highly complex email marketing programs; Project manage all aspects of their email programs, pulling in subject matter experts as needed; Create and manage Email Program Charter and project blueprints with client input; Directly responsible for client's overall email revenue and success with ExactTarget

Hershey, Pa, Us

Lead the Interactive team. Managed project managers, senior web designer, and flash designer; Established strategic direction for all interactive projects including design, development and content management of 26+ websites; Maintained communication with 14+ permission-based email lists, sent approximately 325 email campaigns per year across multiple brands. Campaigns directly responsible for generating ticket sales and overnight rooms for 2 resort properties; Collaborated with Marketing Consulting partner, as well as internal marketing clients to set direction for “need period” digital projects including email, website development, PURL’s, landing pages, customer acquisition and customer retention; Liaison between company’s email service provider and web analytics provider; Chaired Social Media Committee, purpose of committee was to research mediums, devise and execute social tactics and present long-term plan to Executive Committee.

Obtained new meeting and convention business for the Harrisburg region and surrounding counties through tradeshow attendance and contact with existing customer base; Developed bid presentations and distributed qualified leads to member properties; Managed and coordinated site inspections and familiarization trips with clients and member hotels, venues and attractions and ensured highest level of exposure to all areas of the region

Responsible for sales of all group spa business, totaling one-third of overall budget; Managed and trained staff of eight reservation agents, office averaged 200 calls / day; Oversaw scheduling of spa appointments, an average of 900 appointments / week, forecasted for future business to determine staffing needs; Prepared quarterly and annual performance appraisals of staff; Managed gift certificate sales center during holidays, did $300,000 in sales during '02 season; Sold custom fitness and spa programs to meeting planners of corporate groups, planned and executed wellness events and seminars; Assisted with website redesign including content, navigation and features images, wrote monthly "Tip of the Month" column online; developed spa service contracts, general interest letters and corporate correspondence, assisted with development of brochure collateral and media relations: photo shoots, television and radio interviews

Hershey, Pa, Us

Sold meeting space for 2 Resort properties, The Hotel Hershey and Hershey Lodge, to corporate businesses within the Central PA region; Revised the Business Traveler Executive Privilege Program; Qualified prospects, established client relationships and closed sales

Generated new business for Premium Seat sales for the Detroit Red Wings , the Detroit Tigers and The Fox Theatre; Managed all existing accounts, acting as liaison between client and venue; Prepared client contracts, maintained client databases; Oversaw operation of corporate suite level during events; Managed wait staff, ushers and bus staff