Melissa Webster Email & Phone Number

East Hartford, Connecticut, Us

As Director of Revenue Operations, I lead strategic alignment across sales, marketing, and customer success functions to drive top-line growth and operational efficiency. Working alongside cross-functional teams, I help enhance workflows and data consistency within our sales tech stack, including CRM, sales enablement, and marketing automation tools. My focus is on creating a data-driven framework for performance tracking, revenue forecasting, and actionable insights that support effective decision-making and foster collaboration to meet company-wide revenue goals.I partner with sales and marketing teams to align strategies, equipping them with the tools, resources, and insights needed to enhance productivity and customer engagement. Additionally, I work closely with finance and executive leadership to uphold data integrity, streamline the sales cycle, and boost customer retention efforts. My aim is to refine processes, improve customer experiences, and strengthen the company’s position in an evolving RevOps landscape, supporting scalable and sustainable growth.

During this time, I pursued a personal passion by building a successful garden consulting and design business, which also offers specialized arborist services in collaboration with my husband. In my first year, I managed all facets of the business, from strategy and operations to client relations and project execution, achieving a strong foundation for growth.To sustain this success, I am now transitioning day-to-day operations to a dedicated team, allowing me to focus on strategic guidance. This experience has enriched my perspective on business development and team management, enhancing skills that I now bring back to my traditional career.

Baltimore, Md, Us

In my role as Director of Sales Enablement, I launched a new network marketing sales channel in collaboration with recruiting and sales management. I focused on developing an automated onboarding workflow and multi-format training program for new recruits, driving engagement, retention, and speed to revenue.

Winona, Mn, Us

I was hired into this role to develop the Sales Performance program and tackle other sales leadership priorities for our Enterprise Partnership sales team. I regularly engaged in strategic problem solving, strategy activation, and experimentation in collaboration with Sellers, Sales Leadership, Sales Enablement, Marketing, and Business Intelligence to better align our discipline and sales process to our goals. During my tenure, I have developed and managed two separate teams: one focused on tactical engagement of our sales team to target data-informed opportunities for improvement and the second focused on building a labor efficient centralized strategy to manage our smaller, non-strategic enterprise contracts. I also managed current and pursued potential MBE businesses to engage in trilateral contractual partnerships with our strategic customers.

Winona, Mn, Us

I evolved Fastenal's Sales Enablement strategy to serve a wider audience (15,000+ sellers of multiple roles and experience) and further expanded the content library to suit the varied needs of my audience. I built and managed a team of Sales Enablement Administrators to expand our impact. Together we developed role readiness programs, mentorship programs, regular sales excellence workshops, and customized SharePoint experiences specific to each role.

Winona, Mn, Us

I launched a new Sales Enablement strategy for Fastenal's National Accounts program that included content management, content creation, mass communication, and workshop planning and facilitation.

I designed and implemented programs both independently and as a partner for a wide variety of programs on a local, national and international level. Successful programs and events have ranged from 50 to 3,000 participants.

Candlewood Suites is an extended stay hotel. I focused mainly on managing business to business accounts and general hotel sales, guest relations, and staff.

Radisson Hotel La Crosse is a full service convention hotel. I focused mainly on group events for the corporate, fraternal, entertainment, tour and travel, and social markets.