Melissa Schuler Email and Phone Number

• Led production of impactful digital content for both customer-facing and B2B websites. This included overseeing seamless integration of design elements, user experience considerations, and compelling copy to ensure delivery of high-quality, cohesive content that aligns with Morningstar's brand and effectively engages target audience.• Successfully orchestrated and streamlined multiple workflows involving cross-functional collaboration with UX designers, graphic designers, copywriters, and stakeholders.• Facilitated sprint planning, product backlog grooming, daily standups, and retrospectives for 4 cross-functional development squads and creative teams.• Streamlined project management processes by implementing agile methodologies, resulting in improved efficiency and reduced costs.• Identified and managed project risks; developed contingency plans to mitigate potential issues.• Developed, implemented, and maintained detailed project plans in Asana that outlined scope and business requirements, timelines, resources, and organizational KPIs.• Established and managed change management processes to fulfill successful project transitions.

• Digital track lead for Enterprise and functional projects impacting customer experience across UScellular's website and mobile app.• Managed end-to-end digital projects with oversight of analysis, UX, testing (UAT & ETQA), and support resources.• Ensured new digital capabilities were customer-focused, easy for frontline associates to adopt, and integrated into existing digital operations.• Identified and mitigated potential risks to project timelines and budget and developed contingency plans to cover all possible outcomes.• Collaborated with stakeholders to identify integration needs, developing tailored strategies for successful implementation.• Digital track lead for Prepaid Anonymous Payment Portal, Prepaid On Device Activation, Paperless Billing Opt-Out, Emergency Broadband Benefit Program, and more.

• Led Sandstorm technical support program to ensure world-class client services including defect diagnosis, prioritization, and resolution.• Managed security, maintenance updates, and website enhancements for new and existing clients.• Utilized Google Analytics to identify trends and SEO/SEM optimization opportunities for clients.• Organized and facilitated daily scrum, sprint reviews, backlog refinement, and retrospectives.• Improved client satisfaction by promptly addressing and resolving support issues.• Conducted thorough analysis of user requirements, delivering tailored solutions to meet client needs.

• Developed and executed multi-channel digital marketing and social media campaigns across Brookfield Properties' shopping mall portfolio.• Provided digital support for field staff; problem-solved issues with AEM and other applications integrated into backend of AEM.• Collaborated with cross-functional teams and third-party vendors to plan and execute experiential shopper-focused events.• Evaluated website users' needs and customer feedback to drive product and service improvements.

• Grew social following by researching trends, identifying influencers, and engaging with potential partners for promotional activities.• Assisted in the migration of content from 100+ websites from proprietary CMS into AEM.• Trained field staff on how to build and enter content into AEM.• Created, edited, and published content into AEM and social media channels for Brookfield Properties' 100+ retail properties.• Developed monthly content calendars outlining post topics, images, and captions in advance for streamlined scheduling processes.

• Implemented website and social media strategies across multiple digital platforms leveraging events, programming, science, and education initiatives.• Increased visitor engagement through targeted social media campaigns.• Facilitated live events such as Twitter Q&A sessions or product launches on various social platforms engaging audiences directly.• Developed relationships with influencers to raise awareness of Adler's astronomy efforts.• Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.• Designed and implemented social media strategies to align with business goals.• Developed and managed content calendars for each platform to establish timely and relevant posts.

• Oversaw overall planning, implementation, and management of day-to-day public relations and new media initiatives.• Wrote and edited articles, web content, advertising copy, and blog posts for internal and external audiences.• Proactively managed editorial calendars to ensure timely placement of relevant stories.• Collaborated with marketing team to create cohesive messaging across all channels for maximum impact.

Proactively pitched interviews and story ideas to local, regional and national media outlets; wrote and disseminated long lead press releases, media alerts and calendar listings; managed and monitored the Garden's Twitter account; researched and implemented social media campaigns on Twitter and Facebook; managed media contacts database and incoming media clips; scheduled and staffed on-site broadcast and print media visits.

Produced "Botanic Backyard," a weekly gardening segment on WGN-TV; wrote and disseminated press releases and media alerts; edited brochures, catalogs and other Garden literature for content; established relationships with key media contacts in the areas of tourism, consumer, science and education; utilized social networking sites (Wikipedia, Facebook, Twitter) to leverage the Garden's profile and increase visitation; scheduled and staffed on-site broadcast media visits and photo shoots for Garden events.

Provided media relations for Rabobank's Food and Agribusiness Research (FAR) group and Rabo AgriFinance (the U.S. agriculture lending arm of Rabobank).

Created and implemented strategic public relations plans and marketing initiatives for Adult and Children’s Education. Wrote press releases for adult and children’s programming; pitched story ideas to local and national media outlets; assisted in the production of b-roll footage; managed speaker’s bureau; supervised production, edited and wrote content for The New York Botanical Garden's Member Magazine and course catalogs.

Collaborated with key stakeholders on developing and implementing strategic public relations and marketing plans for Continuing Education and Children’s Education.

Coordinated marketing and publicity efforts for Adult Education and Children’s Education.

Coordinated and facilitated client relations and publicity campaigns for clients including the American Egg Board, Campbell’s Soup, MARS candies, KalKan, and Häagen Dasz.

Pitched authors including John Gray, Bill Phillips, and Gary Null to national print and broadcast media.

Provided technical support for on-air talent and producers.