Melissa Watson Email & Phone Number

Kirkland, WA, US

US

US

Leading a best-in-class marketing technology stack including data platforms, automation, personalization and machine learning disciplines along with the build out of a single consumer view for all of PSJH, a $25B healthcare organization focused on growth through digital technology.

US

Responsible for building the enterprise direct marketing function of the Digital Innovation Group – empowered to bring to market industry disruptive technologies designed to improve health care while expanding overall health care access.

Full P&L accountability for sales and profit of boutique specialty children’s apparel retailer. Drove YOY profitability gains through maximizing operational efficiency combined with margin improvement derived from expanded internal product development as well as international sourcing.

Responsible for all marketing, creative and analytics across print, digital and PR to drive business growth while enhancing brand equity and awareness. Drove technology updates to build infrastructure for growth: new website platform and service vendors, customer database, and order entry system. Directed re-branding initiatives to update look and feel of.

Miami, Florida, US

Responsible for customer analytics and marketing across all direct channels (direct mail, email, mobile, social) for Payless North America. Key accomplishments: Designed and implemented customer data warehouse in only 6 months; re-branded national in-store marketing look & feel based on customer demographic data; designed, tested and launched national.

Medford, OR, US

Direct P&L ownership for a multi-channel, multi-brand $450 million+ company; oversaw the highest recorded profit in company's history. Accountable for all marketing campaigns across direct mail, online (email, paid search, SEO, affiliates, partnerships, display ads, social media) and retail store programs. Designed and implemented customer warehouse to.

Medford, OR, US

Responsible for the direct marketing program with full P&L ownership. Focusing on increasing retention, reactivation and new customer acquisition in an economic recession. In charge of setting the proper level of advertising spend between print and online marketing. Managing and developing a team of twenty marketing and analytics professionals.

Medford, OR, US

Planning, forecasting, executing and analyzing the results of all customer contacts across a wide range of mediums. Actively setting the marketing direction for the company; focusing on strategies to improve profit while growing the customer file. Developed a demand attribution model to allocate sales and costs for multi-media influenced orders.

Medford, OR, US

Maximized the return on investment for new customer acquisition. Drove recommendations for setting the proper level and type of new customers to support growth initiatives. Planned, executed, and measured the effectiveness of the media plan including insert media, on-page ads, DRTV and radio. Investigated, forecasted, tested, and analyzed new sources for.