Melissa Watson Email and Phone Number
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As the VP of Marketing Platforms, Analytics, & Operations at Providence, I lead a team of data-driven marketers and technologists who are building a best-in-class marketing technology stack for one of the largest and most innovative healthcare organizations in the US. With over 25 years of experience in ecommerce and direct marketing, I have a proven track record of delivering growth, efficiency, and customer loyalty across multiple channels and platforms.My core competencies include marketing strategy and brand development, CRM and lifecycle marketing, loyalty program design and execution, demand attribution and forecasting, and marketing analytics and insights. I am passionate about leveraging data, automation, personalization, and machine learning to create engaging and relevant experiences for our customers and patients. I am also a cross-disciplinary thinker and a change-agent who collaborates with product, engineering, design, and clinical teams to bring to market industry-disruptive technologies that improve healthcare access and quality.
Providence
View- Website:
- psjhealth.org
- Employees:
- 48822
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Vice President, Marketing | Crm, Analytics, Operations, Engineering, Martech, Contact CenterProvidenceKirkland, Wa, Us
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Vice President, Marketing Platforms, Analytics, & Operations | Digital Innovation GroupProvidence Nov 2020 - PresentUs
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Executive Director, Marketing Platforms & Analytics | Digital Innovation GroupProvidence Nov 2018 - Nov 2020UsLeading a best-in-class marketing technology stack including data platforms, automation, personalization and machine learning disciplines along with the build out of a single consumer view for all of PSJH, a $25B healthcare organization focused on growth through digital technology.
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Director, Crm & Marketing Automation | Digital Innovation GroupProvidence Feb 2018 - Nov 2018UsResponsible for building the enterprise direct marketing function of the Digital Innovation Group – empowered to bring to market industry disruptive technologies designed to improve health care while expanding overall health care access.
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PresidentChasing Fireflies Sep 2016 - Feb 2018Full P&L accountability for sales and profit of boutique specialty children’s apparel retailer. Drove YOY profitability gains through maximizing operational efficiency combined with margin improvement derived from expanded internal product development as well as international sourcing. -
Vice President Of Marketing And CreativeChasing Fireflies Sep 2013 - Sep 2016Responsible for all marketing, creative and analytics across print, digital and PR to drive business growth while enhancing brand equity and awareness. Drove technology updates to build infrastructure for growth: new website platform and service vendors, customer database, and order entry system. Directed re-branding initiatives to update look and feel of customer facing media. Led YOY business growth inclusive of new product launches and strategic partnerships with major national brands. Built the marketing staff of one to a team of 16 Rock Stars.
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Director, Crm & Customer AnalyticsPayless Shoesource Jul 2011 - Sep 2013Miami, Florida, UsResponsible for customer analytics and marketing across all direct channels (direct mail, email, mobile, social) for Payless North America. Key accomplishments: Designed and implemented customer data warehouse in only 6 months; re-branded national in-store marketing look & feel based on customer demographic data; designed, tested and launched national customer loyalty program; improved existing CRM program (+15% increase in profit) through new segmentation and contact strategy. -
Vice President, Multi-Channel MarketingHarry And David Apr 2010 - Jun 2011Medford, Or, UsDirect P&L ownership for a multi-channel, multi-brand $450 million+ company; oversaw the highest recorded profit in company's history. Accountable for all marketing campaigns across direct mail, online (email, paid search, SEO, affiliates, partnerships, display ads, social media) and retail store programs. Designed and implemented customer warehouse to centralize offline and online data. Implemented CRM campaigns across multiple customer touch points. Focused on increasing retention, reactivation and new customer acquisition; demonstrated housefile growth in a depressed economic climate. Managed a team of 30+ marketing and analytics professionals with 4 direct reports. -
Vice President, Direct MarketingHarry And David Dec 2007 - Mar 2010Medford, Or, UsResponsible for the direct marketing program with full P&L ownership. Focusing on increasing retention, reactivation and new customer acquisition in an economic recession. In charge of setting the proper level of advertising spend between print and online marketing. Managing and developing a team of twenty marketing and analytics professionals.
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Director, Catalog & Email MarketingHarry And David Jun 2006 - Nov 2007Medford, Or, UsPlanning, forecasting, executing and analyzing the results of all customer contacts across a wide range of mediums. Actively setting the marketing direction for the company; focusing on strategies to improve profit while growing the customer file. Developed a demand attribution model to allocate sales and costs for multi-media influenced orders.
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Sr Manager, New Customer AcquisitionHarry And David Oct 2003 - May 2006Medford, Or, UsMaximized the return on investment for new customer acquisition. Drove recommendations for setting the proper level and type of new customers to support growth initiatives. Planned, executed, and measured the effectiveness of the media plan including insert media, on-page ads, DRTV and radio. Investigated, forecasted, tested, and analyzed new sources for acquisition. Increased the number of new customers by 21% with only a 3% increase in advertising spend over the prior year!
Melissa Watson Skills
Melissa Watson Education Details
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Southern Oregon UniversityPolitical Science
Frequently Asked Questions about Melissa Watson
What company does Melissa Watson work for?
Melissa Watson works for Providence
What is Melissa Watson's role at the current company?
Melissa Watson's current role is Vice President, Marketing | CRM, Analytics, Operations, Engineering, MarTech, Contact Center.
What is Melissa Watson's email address?
Melissa Watson's email address is mw****@****bco.com
What is Melissa Watson's direct phone number?
Melissa Watson's direct phone number is +120657*****
What schools did Melissa Watson attend?
Melissa Watson attended Southern Oregon University.
What are some of Melissa Watson's interests?
Melissa Watson has interest in Cool Math Stuff, Superhero Movies, Art, Photography, Running, Consumer Insights, New/emerging Technology.
What skills is Melissa Watson known for?
Melissa Watson has skills like Direct Marketing, Email Marketing, Multi Channel Marketing, Analytics, Integrated Marketing, Online Marketing, Customer Acquisition, Marketing Strategy, Database Marketing, E Commerce, Crm, Management.
Who are Melissa Watson's colleagues?
Melissa Watson's colleagues are Julie Simer, Shannon Lafarge, Eva Reyes, Agavni Bagramyan, Kerry Caldwell, Jenna Bates, Yolanda Ojeda.
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