Melissa Wolfe Email & Phone Number

Tampa, FL, US

Tampa, Florida, United States

• Amplify the vision and digital brand of the University of South Florida Foundation’s chief executive officer through strategic social media initiatives that build stakeholder trust and advance university goals
• Spearhead strategy and tactics to drive engagement and inspire alumni, donor and university friends on Alumni Association and Advance USF social media channels
• Lead social media solicitations for key university-wide campaigns, including USF Giving Week, Giving Tuesday, Doctor's Day, HerdFunder projects and the Green & Gold Gala auction
• Develop and execute goal-driven marketing plans to promote giving initiatives and Advancement events throughout the university community, Tampa Bay and beyond
• Helped lead the implementation of a major software transition from iModules to Salesforce Marketing Cloud, configuring multiple business units, designing branded email templates, developing training videos and.
• Provide supervision and guidance to digital marketing intern

Tampa, FL

• Publicized multimillion-dollar gift announcements via live video streaming, social media and long-form writing
• Interviewed and profiled million-dollar donors, showcasing their impact on the university through USF magazine and the annual Foundation Performance Report
• Produced compelling gift proposals to secure private funding for prominent research, student success initiatives and facilities
• Implemented a strategic social media content calendar to celebrate university achievements, steward donors and promote Advancement news
• Played a key role in formulating and executing strategic communication plans and direct marketing campaigns for various Foundation departments
• Implemented email marketing strategies aligned with industry best practices, resulting in a 35% increase in open and click-through rates

Tampa

• Presented information regularly to diverse stakeholders at special events and conferences
• Cultivated relationships across the university to increase community engagement and implement Green Energy Fund projects
• Led community outreach efforts to promote education, environmental awareness and volunteer engagement
• Served as public relations chair for the Tampa Bay Earth Day festival, utilized direct marketing to achieve a 30% increase in vendor participation

• Developed targeted marketing campaigns to increase admission applications
• Managed social media accounts, CRM website and a weekly newsletter to engage students, alumni and college affiliates
• Planned and promoted special events such as film screenings, guest lectures, ceremonies, research exhibits and major professional conferences
• Trained and supervised three student marketing assistants

• Professional internship
• Managed the FSNE website and online brand

St. Petersburg, Florida

• Short-term contracted position
• Aided in transitioning over 1,500 financial advisor social media accounts into new social media compliance tool

• Oversaw operations at the headquarters of an expanding company
• Recruited, trained and supervised a staff of customer service providers
• Managed employee scheduling, payroll and client billing

• Professional internship
• Covered science workshops and student life for the University of South Florida’s home page website.