Melissa Kaerne Manning Email & Phone Number

Richmond, British Columbia, Canada

Provides marketing communications leadership and strategic management, and operational oversight to cohesively represent TuGo’s brand, products and services.

Richmond, British Columbia, Canada

• As owner of the brand, responsible for building strategy and executing customer-focused solutions across all touchpoints for both internal and external stakeholders.• Leader of a remote digital content and design team, responsible for delivering bilingual B2B and B2C marketing programs.• Integral member of go-to-market corporate team, collaborating with executive and senior leadership and other subject matter experts.• Collaborates with Executive & HR teams to reinforce TuGo’s Strategic Plan• Responsible for crafting annual Canada's Best Managed Companies submission to retain TuGo's Platinum member status.• TuGo’s Crisis Response Team leader, managing product impact and responses to global travel crises including COVID-19, Zika, international terrorist attacks and natural disasters.

Richmond, British Columbia

• Responsible for building strategy and executing solutions across all touchpoints of the customer journey.• Marketing lead on all project rollouts, including strategic execution of TuGo’s rebrand which overhauled its brand identity and online presence.• Content development and design team leader, responsible for delivering bilingual communications and collateral supported a national account management team.

Richmond, British Columbia

• Supervised a communications team of 3, producing press releases, articles, websites, newsletters, social media, printed advertising, and strategic sales and marketing tools to support a national sales team.

Richmond, British Columbia

• Developed and managed press releases, articles, websites, newsletters, social media, printed advertising, and strategic sales and marketing tools to support a national sales team.

Richmond, Bc

• Integral in WhiteWater’s evolution from “The Waterpark Company” to “The ORIGINAL Waterpark & Attractions Company”• Built product identities for WhiteWater and Prime Play brands, segmenting products for targeted B2B markets locally, nationally, as well as internationally.• Developed and managed press releases, articles, websites, newsletters, social media, printed advertising, and strategic sales and marketing tools to support an international sales team.

• Assessed online presence and analytics• Enhanced website content based on analysis

• Reinforced Shelfspace’s new brand identity, organizational values, mission and vision with key stakeholders, from government, public sector sponsors and partners, to retail owners, managers and sales staff• Effectively communicated compelling messages to segmented markets, through a variety of channels including website, eMarketing, newsletters, social media, and advertising collateral• Facilitated a virtual community connected by Shelfspace’s Blog, social media tools and CRM• Devised overall themes for each issue of Retail Connections Magazine and coordinated writers and featured retailers to ensure that articles remained relevant to readers• Coordinated media releases, surveys, sponsorship packages, external communications and tradeshow marketing• Planned and executed signature events, from small networking events to annual conferences

• Developed marketing materials and gained experience with writing business correspondence, news releases, newspaper advertisements• Liaised with local media and community service providers regarding advertising, marketing and promotional pieces

Bachelor Of Arts, Communications

Content Marketing Certificate

Digital Marketing Certificate

Monetizable Engagement

Activities and Societies: A professional development program designed for brand marketers, in collaboration with IBM Watson Advertising.

Technology In The Creative Process

A professional development program designed for brand marketers, in collaboration with IBM Watson Advertising.

The Art And Practice Of Adaptive Leadership, Executive Education

Essential Management Skills, Executive Education

Fundamentals Of Sponsorship Marketing

Marketing 1120: Special Events Planning