Manager of the Infant and Little People divisions on the U.S. Marketing team for Fisher-Price

Associate Marketing Manager of the Infant and Little People divisions on the U.S. Marketing team for Fisher-Price

Global Brand Marketing - Barbie

• Lead custom market research studies for Fortune 100 companies to provide strategic insights and customer-driven strategies in the areas of brand positioning, new product innovation, and brand loyalty.• Responsible for end-to-end quantitative and qualitative research for leading providers in the entertainment, finance, healthcare, energy, home goods, and consumer packaged goods industries.

• Oversee and solely manage several syndicated quantitative research products for leading entertainment studios, which includes a daily film tracker, a weekly movie exit poll product, and a quarterly in-theater trailer play exit poll• Generate box office predictions by analyzing the tracking data and comparing it to similar competitive releases• Design questionnaires according to client specifications in order to understand moviegoers behavior on upcoming films• Construct research studies, which includes communicating with multiple third parties, data processing, questionnaire creation, questionnaire logic testing, charting, data analysis, and report checking• Primary contact person for all client communication and interaction regarding any syndicated product research

• Constructed quantitative market research surveys and analysis for top Fortune 100 companies to understand consumer values, message testing, brand awareness, and future improvement for successful growth in the market place• Designed PowerPoint presentations, organized Excel charts and created SPSS data tables to highlight key findings and propose innovative recommendations to clients• Communicated on all phases of the market research process between several senior level internal teams, the client themselves and outside media agencies to craft emerging brand positioning stories

• Supervised graduate level research experiments on influencers of forgiveness, consumer choice, and empathy • Examined research data to determine influential behavior patterns• Collaborated with professors and graduate students to develop key experiment conclusions

• Researched background, prepared question sections, and independently conducted qualitative and open-ended interviews with a wide variety of project managers to provide marketing and awareness of UCSD project proposals • Created a monthly newsletter and daily public online blog to showcase project goals to over 50 key campus leaders• Summarized, edited and revised the website facilitator instructions to add clarity and meaning

• Designed quantitative and qualitative market research surveys for Fortune 500 companies to understand corporate reputation, message testing, competitive brand positioning, and potential market share improvements• Implemented detailed PowerPoint presentations to showcase findings and recommendations to clients• Fully participated in all phases of the market research process as a contributing member of senior level client teams

• Coordinated sorority involvement in cross-campus philanthropic and community events• Managed over 10 charitable events, involving more than 75 members at each event• Established an awareness campaign for the Panhellenic community with over 100 members through e-mails and weekly meeting reports to ensure efficient communication and awareness