Melissa Bauer Email & Phone Number

Powder Springs, Ga, Us

Atlanta, Georgia, United States

Atlanta, Georgia

Member of the senior director team of Individual Giving and Membership Services at Public Broadcasting Atlanta with a portfolio with an annual budget of $1.4 millions dollars. I also have been selected to serve on a Corporate Council that drives strategy and revenue for radio pledge drives. Manage, Cultivate and Steward donors with giving capacity of five figures and aboveWorking with CFO and CEO to create and execute planned giving plan and executionAchieved 128% of Fall Radio Pledge Drive goal for Major Gift contributionsImplemented new major gift activities that have increased visibility of organization work and missionThrough 3 donor cultivation events raised visibility of organization and achieved 100% of conversion goalsServed on strategic team that lead organization wide database conversionAchieved 10% increase in current major donor givingProvide leadership to individual giving staff to create revenue “moves management” for increased giving of current donor baseDevelop external campaign marketing and fundraising materials for cultivation and stewardship use

Greater Atlanta Area

Dynamic senior executive professional in a large chapter office of the American Lung Association, a nonprofit with an overall chapter annual budget of $2 million dollars. I oversee two national ranked top 10 signature fundraising events working with a talented team of committed individuals which includes 2 development staff and 4 program staff. Statewide Initiatives include the Lung FORCE Run/Walk, Fight For Air CLIMB, EXPO, Freedom From Smoking, Camp Breathe Easy, Open Airways in School and Mothers & Others for Clean Air. • Successfully lead development team responsible for the largest challenge stair climb event in the southeast with over 850 registered participants• Successfully lead development team responsible for the highest grossing Run/Walk event in the southeast• Increased individual participant fundraising average by over 40% by creating, developing and fostering relationships through creative programs and incentive offers • Recruited new high level fundraising teams through aggressive marketing and strategic alignments with partners which have a broad reach in Atlanta community• Lead and mentored development staff to achieving over 120% of 2016 fundraising goals• Designed and implemented a year round marketing and communication program which contributed to an increase of special events revenue by almost 90%• Recruited, mentored, led and evaluated staff and leadership board and volunteers to reach established goals• Serve as staff liaison to executive leadership board, working with highly engaged board members to translate conceptual goals into achievable benchmarks which resulted in almost doubling the boards financial contributions and had over 85% board participation in all special eventsKey Accounts: Cancer Treatment Centers of America, AstraZeneca, Northside Hospital, CBRE, Humana, Blue Cross Blue Shield, Kroger, CVS, Piedmont Healthcare, Coca-Cola, Kindred Healthcare, Emory Healthcare, Cousins Properties, CBS46 and WellStar

Greater Atlanta Area

Most senior fundraising professional in a large chapter office of a national diabetes nonprofit with an overall chapter annual budget of $1.5 million dollar. I oversee an organizational Top 7 cycling program with 2 staff, 6 cycling routes and a $650,000.00 budget. Developed and executed event marketing and communication strategy, including cultivation, stewardship, retention and recruitment strategies. • Successfully lead one of the largest one day cycling events in Georgia with over 800 registered cyclist and 6 route lengths • Increased individual participant fundraising average by 15% by creating, developing and fostering relationships through creative programs and incentive offers • Recruited 41 new fundraising teams through aggressive marketing and strategic alignments with partners which have a broad reach in the cycling community• Maintained fundraising of $650,000 during a transitional and rebuilding year in 2014• Completely revamped Tour de Cure day of event experience, including local celebrity speakers, sponsorship activation and mission messaging with an impactful and empowering opening ceremony• Increased Tour de Cure engagement and retention by 15%, utilizing a dedicated volunteer committee and online fundraising tools to maximize participant revenue• Retained all major corporate fundraising teams and corporate sponsors through stewardship and relationship development• Designed and implemented year long Tour de Cure marketing and communication program which contributed ton increase of participant revenue by 15%• Recruited, mentored, led and evaluated staff and executive committee volunteers to reach established goals• Served as staff liaison to executive committee, working with highly engaged board members to translate conceptual goals into achievable benchmarksKey Accounts: WalMart, KIA Motor Corp., Bank of America, Lockheed Martin, FootSmart, Norfolk Southern, Delta Airlines, Humana, Walgreens and WellStar

Greater Atlanta Area

• Expanded Public Outreach Program to outlying key cities: Savannah, Augusta, Macon, Warner Robins, Columbus and Albany• Grew key National partners contribution by 42% in 2012• Achieved 138% of anticipated fundraising goal through aggressive engagement/stewardship of newly diagnosed type 1 diabetic families • Initiated program to incorporate key endocrine practices into the outreach network through collaboration with pharmaceutical representatives• Formalized Mentorship Program by producing a Mentorship Manual and metrics• Increased grant revenue by 32% in fiscal year 2013 and by 15% in fiscal year 2012 by identifying foundations with similar community objectives and goals• Reduced outreach spending by 10% by creatively optimizing sponsorship dollars and in kind donations• Developed program for teen engagement to optimize personal empowerment and management of their type 1 diabetes• Collaborated with Communications Manager to maximize and achieve national and local television exposure, multiple Atlanta newspapers, and Neighborhood magazine media exposure for key Government Advocacy Programs• Mentor/Advise other JDRF chapters on successful programmingKey Accounts: The Fresh Market, Advance Auto Parts, Roche, Eli Lilly, Novo Nordisk, Insulet, Sanofi, Animas, Wells Fargo, Walgreen, and Medtronic

Kennesaw, Georgia

• Through innovative programming achieved 105% of a $10 million goal in fiscal year 2011• Created and implemented companywide procedural manual for credit processes• Analyzed and reported monthly volume goals and budget• Recruited and prospected new vendors• Mentored new administrative team members• Fostered new vendors to integrate them into company processes and procedures• Lead focus group that implemented Key Accounts: Benjamin Moore, True Value, Ace Hardware, Advance Auto, Orgill, Fluid Management, Mythic Paint, Napa Auto Parts, and Activant Computer Solutions

Achieved 105% of annual goals for increased event activity Project Manager for 75% of all special event contracts Recruited and hired event staff Directed and mentored wait staff Marketed event facility at local trade shows Collaborated with local hotels to promote events

Bachelor Of Science (Bs), Business Administration, Management And Operations, 3.67

Maintained GPA of 3.67 while working full time and attending school.

Concentration In Nursing

Completed first year of registered nursing program

Education record

Education record