I am a passionate customer service, sales and marketing professional with 4+ years of experience in sales strategy, brand management and customer engagement from time spent in retail management, and not-for-profit sectors. Most recently, I have maintained a position as the Marketing & Sales Manager for Bahama Biologics Ltd., a parent company for nutrition franchises Nature's Discount and General Nutrition Centers Bahamas. Here, I created web content, designed and implemented a mix of marketing campaigns and oversaw corporate sales strategy. In this role as in many of my previous positions, I was driven by my potential to create meaningful impact beyond simply selling products. By focusing on understanding customer needs while remaining engaged with our sales goals, I increased brand exposure through community partnerships, referral programs and stimulating participation in customer loyalty schemes. Successes include increasing the brand's social media audience by 1,100% and participation in our loyal member program by 900%. The combination of such marketing efforts and strategic selling led to an increase of 69% in sales from the year prior. My dedication to creating results for a company while serving customers to my highest ability can also be seen in past roles at Lululemon, Sustainable Travel International and Lucayan Tropical. My fellow colleagues would describe me as a creative self-starter; I am highly motivated and performance-driven. I love people and am passionate about serving the needs of customers. I engage positively in collaborating with others and am effective in creating solutions that best fit the needs of the client, project or task at hand. I have a MSc in Sustainability & Management from the University of London and a B.A. in Communication with a Minor in Marketing from the University of Southern California. Contact me via email: melissakibrumfield@gmail.com or by phone: (949) 579-0641