Melissa Dunn Email and Phone Number

Spearheading eCommerce and digital marketing strategies across major platforms like Amazon and Chewy to drive significant growth and enhance customer experience. Pioneered Canidae's first CRM program elevating customer acquisition and retention. Excelled in performance marketing utilizing Amazon DSP and AMC data driving impactful campaign optimization and achieving a substantial return on ad spend. Demonstrate strong financial acumen in agency negotiations and budget management. Guided a team in adopting innovative digital tools, aligning marketing initiatives with business objectives.

Manage and develop a multi-channel eCommerce Division including: Amazon (1P and 3P), Mass, Office Supply and Pure Play. Implementing an eCommerce business plan with emphasis on 12% revenue growth, account management, promotional planning, digital marketing strategy, digital shelf optimization and brand consistency. Relationship management – internal: Supply Chain, Finance, Brand and external: Digital Agencies, Account Buyers, Amazon Vendor Manager and AVS.

Managed Food eCommerce Division (Amazon) for 3 business categories: Rubbermaid Food Storage, FoodSaver, and Ball Jars. Reported weekly and monthly business reviews to Executive and Upper Management teams. Relationship management – internal: Supply Chain, Finance, Brand, Sales and external: Amazon Vendor Manager and SVS. Managed 3 direct reports.

Created marketing plans to drive consumer engagement, build brand awareness in Sporting Goods industry targeting runners, cyclists and fitness enthusiasts. Managed multiple agencies – PR, advertising, media, print and display.• Achieved back-to-back double digit sales growths (2013 +23% and 2014 +10%) by creating and implementing 3-year marketing plan that included new product launches, re-branding strategy, sell-in / sell-through initiatives and in-store branding tactics.• Created influencer marketing campaign, inspiring 15 fitness bloggers to post product experiences via blogging and social media, driving consumer participation in 30-day fitness contest.SENIOR TRADE MARKETING MANAGER (2009 - 2013)Managed $1.4M trade spending budget to create programs and new business development. Collaborated with sales team on co-marketing programs with key retailers to drive sales growth and ensure brand success. Oversaw 2 direct reports.• Launched gift-with-purchase program, driving sales for existing product lines, improving sales 35.2% and selling 80% of forecasted sales goal in first 15 days.• Designed innovative interactive display to launch activity tracker at specialty retailer, generating 50% of account’s overall sales and landed on Polar’s top-20 retailers.