Lead a team of CRM specialists to ensure the successful implementation and execution of our CRM strategies. Drive strategy execution through coaching and mentoring, supporting team members' growth and development. As a power user of Braze, build mobile-first HTML/CSS email templates with advanced dynamic content, troubleshoot Liquid scripting issues, and deploy push notifications through the app. Support the Customer Lifecycle Management framework in our marketing automation tool and collaborate with Data Engineering to integrate data into new marketing templates. Partner with Marketing and Ops teams to gather campaign requirements, write technical specs, create and deploy experiments, and execute campaigns aligned with Ops priorities. Provide quality assurance for projects prior to deployment and continuously identify opportunities to optimize CRM processes and workflows, leveraging meticulous attention to detail, strong problem-solving skills, and effective time management and communication abilities to drive high performance and implement necessary changes with stakeholders.

Managed team of HTML Email Developers. Developed processes and tools to increase efficiency and quality. Built and maintained development schedules and forecasts team capacity. Developed relationships with internal peers using those relationships to manage the successful delivery of Salesforce services. Built and lead a team comprised of Salesforce subject matter experts to build and deliver Salesforce solutions. Worked with internal senior leadership to identify and resolve any needs, risks, budgetary requirements, or other items that may impact our successful delivery of services. Drived efforts to evolve people, process, and technology across the Salesforce delivery practice with an end goal to ensure company and client success.

Assist various stakeholders and teams with understanding content capabilities of the Salesforce Marketing Cloud system. Work closely with various stakeholders to elicit, define and refine content requirements. Lead developing best practices and processes that the entire email development team will follow. Lead training and onboarding of junior team members as the team expands. Identifies risks to the platform or individual initiatives that they are engaged with and helps develop risk mitigations. Maintains production schedule and monitors team capacity. Review and distribute requirements documentation in an effort to help manage ongoing and upcoming projects. Review and slice customer provided graphic design files (i.e. PSD, images, etc). Hand code HTML and CSS for emails ensuring it is cross browser\client compatible. Develop responsive and mobile first emails and dynamic content by utilizing AMPScript and\or SSJS. Develop Salesforce Marketing Cloud email templates and content blocks for use within emails. Stay current on Salesforce Marketing Cloud platform features and capabilities.

- Key responsibilities of the Manager, Email Developer plus:Responsible for the day-to-day execution of client programs as it relates to HTML Email Development. Supported the strategic, tactical, and support functions of the business in order to achieve client and company objectives. Managed workload and adapt to changing business conditions. Provided technical and operational leadership to employees, colleagues, and clients. Responsive to team's and internal/external client's needs. Ensured work being produced meets the highest standards of the Digital Marketing industry. Able to self-direct work and team. Worked with internal stakeholders and external clients/partners to address obstacles and improve process. Served as the technical lead on client onboarding and projects.

- Key responsibilities of the Senior Email Developer plus:Played a pivotal role in maintaining client satisfaction by being responsible for the day-to-day execution of client programs. Ensured all work being produced meets the highest standards of the industry. Contributed to innovation, process improvement, and standardization. Quickly assessed and analyzed projects to create plans and managing tasks, including task prioritization, balancing immediate short-term projects with long-term needs. Made recommendations to aid the team’s workflow. Made decisions and processes on how to handle certain situations. Drived translation of business needs into requirements. Lead discovery with both the client and internal teams.>Nominated for Excellence in Technology Award.

Nominated for Merkle Award - Excellence in Technology.- All of the responsibilities of the Email Developer plus:Performed complex coding tasks. Acted as an SME resource for colleagues. Trained new Email Developers during onboarding. Developed highly complex and customized email campaigns. Solved unique technical problems that arose. Extremely high attention to detail. Error free campaigns. Kept up with industry standards and new best practices in email development. Attended client meetings during onboarding, unique campaign launchings, and miscellaneous consulting as necessary.

Created email HTML. Ensured utilization of email best practices and compliance around permission-based marketing, privacy, spam regulation (CAN-SPAM), and deliverability. Effectively interacted with various campaign management teams to define, set up, implement, and manage campaigns. Able to function in a high-pressure, fast-paced environment with diverse clientele. Provided on-time work that adhered to standard processes and best practices. Completed work with attention to detail. Continuously sought to improve and demonstrated flexibility by adapting to evolving needs. Applied experience and out-of-the-box thinking with confident problem solving skills. Utilized coding knowledge and experience to avoid repeat problems in the future.

Retouched and edited fashion model photography and product imagery for eCommerce and advertising purposes. Created "how-to" documentation guide for work processes which is used as a training manual. Image manipulation and design software mastery used on a daily basis. Kept thousands of electronic files managed and organized for future use and reference.

Planned, developed, and managed the creation and execution of direct email campaigns. Designed and coded HTML email creatives. Ensured utilization of email best practices and compliance around permission-based marketing, privacy, spam regulation (CAN-SPAM), and deliverability. Stayed abreast of best email marketing practices via webinars. Managed corporate identity across multiple disciplines simultaneously. Designed, created, and maintained graphic imagery of eCommerce website. Developed additional design or marketing collateral for print, products, and branding as needed. Worked/improved marketing materials such as email ads, banner ads, landing pages, catalog covers, etc. Identified social media trends and acquired new fans and followers on a daily basis. Developed, updated, and administrated a Twitter Account, Facebook Brand Page, YouTube Channel, and other social media channels as needed. Develop and maintain a marketing plan/guide for all social channels. Create, maintain, and execute a social media editorial calendar and posting schedule. Collaborate with Sales, Retail Store, and Custom Order internal groups to facilitate initiatives. Use social listening tools to monitor online conversation. Assisted in creation and CSS styling of new eCommerce website including data management, overall visual concept, imagery, site layout, and category layout.

Plan, develop, and manage the creation and execution of direct email campaigns. Design and code HTML email creatives. Create email source codes for tracking and manage files for list management. Ensure utilization of email best practices and compliance around permission-based marketing, privacy, spam regulation (CAN-SPAM), and deliverability. Staying abreast of best email marketing practices via webinars, seminars, and industry events. Working knowledge experience of Internet Marketing methods such as PPC/SEO. Knowledge of Google Analytics including implementing tracking codes and providing insight into web traffic reports. Manage corporate identity across multiple disciplines simultaneously. Experience working in an in-house creative environment. Design, create, and maintain graphic imagery of eCommerce website. Develop additional design or marketing collateral for print, products, and branding as needed. Design effective lead generation programs and processes to grow online revenue. Build up current affiliate business and expand into new affiliate networks. Evaluate campaign performance and work on strategic level with partners to capitalize on growth opportunities. Work/improve lead generation marketing materials such as email ads, banner ads, landing pages, etc. Manage campaigns; Report on metrics. Accomplish strategic planning for affiliate channel and manage plan accordingly. Identify social media trends. Develop, update, and maintain a Twitter Account, Facebook Brand Page, YouTube Channel, and other social media channels for the brand including bi-weekly postings on brand's user-friendly blog. Develop and maintain a marketing plan/guide for all social channels. Create, maintain, and execute a social media editorial calendar and posting schedule. Collaborate with internal groups (Legal, Marketing, etc.) to facilitate initiatives. Use social listening tools to monitor online conversations.

Design and code HTML email creatives. Create email source codes for tracking and manage files for list management. Ensure utilization of email best practices and compliance around permission-based marketing, privacy, spam regulation (CAN-SPAM), and deliverability. Staying abreast of best email marketing practices via webinars, seminars, and industry events. Working knowledge experience of Internet Marketing methods such as PPC/SEO. Knowledge of Google Analytics including implementing tracking codes and providing insight into web traffic reports. Experience working in an in-house creative environment. Design, create, and maintain graphic imagery for eCommerce website. Work within various database systems in order to gather information for product SKUs in order to sell products on eCommerce website. Develop additional design or marketing collateral for print, products, and branding as needed. Work/improve lead generation marketing materials such as email ads, banner ads, landing pages, etc.>Employee of the Month, December 2008.

Development of program curriculum for use in classrooms. Scheduled guest speakers and field trips as curriculum enhancers. Assisted the Program Director in both administrative and personnel assignments. Ensured instructors were prepared for class. Communicated with agency’s regional and national program developers to ensure correct implementation. Evaluated survey data based on clientele feedback for mandatory annual reporting. Organized special events for clients and general public.

Retouched and edited customer portraits collected in-store (Walmart and Sears Portrait Studios). Color corrected scanned imagery for clients. Created customized graphic reflections for special customer orders. Used creative software to enhance pictures.

Assisted with general upkeep of website’s products and specialty items, including additions/removals on eCommerce platform.  Handled photography and imagery for products and catalog items on the site.  Created and deployed agency’s email advertisements.  Created store signage.  Managed new allocations to ensure prompt and accurate product options on the web.  Adjusted inventory and re-order dates of pre-order products.