Melissa Kimble Email & Phone Number

Memphis, Tn, Us

Folsom, California, Us

+ Writer for Dropbox's blog, Work In Progress focusing on customer stories. Stories that tell the interesting and unique stories of the customers who use Dropbox to create.

+ I started as a volunteer reading coach with A2R in 2022, and joined the staff in 2023 overseeing head coaches and volunteers at schools assigned by A2R leadership. I direct the ARISE2Read program for five Memphis City Schools acting as liaison between head coaches, school administration and ARISE2Read staff. + I support recruitment, training, and district approvals of volunteers, handle all communication with school administration, scheduling with teachers, volunteers, and students, and ensure that all testing, reporting, data management, special projects are implemented with fidelity.+ In short, I make sure that all needs, from literacy to communication to emotional support, are taken care of so that not only children in Memphis City Schools are reading at grade level but our community has an active part in that responsibility.

+ Writing at the intersection of culture, community, creativity and wellness. Bylines: Glamour, Adweek, Morning Brew, Essence, Shondaland, Andscape, NBC Think, MTV News (R.I.P), Ebony, OkayPlayer, AfroPunk, OprahMag.com, The Gumbo, Zora Mag, Hello Giggles (R.I.P), The Fader, 23andMe Blog

New York, Us

+ Creating and executing multiple engaging and impactful multicultural audience campaigns utilizing cultural insights, data analytics, analytical skills, and strategic marketing. Marketing efforts andmarketing touchpoints that were created under my leadership have resulted in over 4M+ impressions for major networks such as Lifetime, A&E, The History Channel, Prime Video, and more. In 2022 and 2023, we created over 5M+ organic impressions from our campaigns.+ Collaborate, engage, and partner with diverse audience segments of artists, writers, publishers, creative executives, small companies, influencers and more while setting cultural trends, redefining marketing best practices for multicultural audiences, and implementing marketing strategies and concepts via digital marketing. + Independently created a new platform utilizing relationships, marketing concepts and marketing analytics that enable marketers to make better decisions in consideration of their multicultural audiences.

Developing social media content, presence, and strategy for consumer-driven and audience-focused brands including Mimi Valdés’ Kaleido Beauty.

Detroit, Michigan, Us

As Marketing Manager, I have ownership of VFA’s social media and other content channels while also being exposed to all aspects of marketing at VFA. This role is key in the development of VFA’s content marketing strategy.

Chicago, Il, Us

Oversaw and created social content, strategy, customer engagement and execution for EBONY Magazine’s entire social presence; Provided social consultation on brand events (Power 100, Apple Music), media coverage and established online social partnerships while managing/leading social team, collaborated with Sale and Marketing teams to execute branded content. Also contributed to EBONY.com and EBONY Magazine.

Chicago, Il, Us

· Creating, editing and publishing content to web sites and social media platforms· Continuously monitoring, measuring and reporting social media activities, trends and campaign results and delivering insights to drive continuous improvement and reinvestment strategies· Measuring overall content effectiveness by reporting success metrics· Leveraging consumer research to promote and optimize content that resonates with each mall’s top shopper segment(s)· Partnering with internal and external teams to create and curate digital marketing content· Partnering with the Customer Experience and Field Marketing teams to escalate and resolve shopper inquiries and conflicts· Researching and maintaining expertise in current and emerging social media sites and platforms· Ensuring web sites are search optimized and aligned to editorial guidelines and brand standards· Partnering with the Campaign Managers to conceptualize and manage national and local programs and promotions including strategy, activation and fulfillment· Providing regular status reports and briefings to stakeholders and functional leadership teams· Serving as a company subject matter expert for social media sites such as Instagram, Twitter, Facebook· Serving as a company subject matter expert for the web content management, digital asset management system and testing and targeting systems· Leveraging web and social analytics tools to develop reports and provide insights and recommendations for program improvements· Managing and prioritizing work effectively to ensure internal deadlines, timetables and approvals are met

Chicago, Il, Us

Special project exclusively for McDonald’s. Rapidly responding to customer engagement on behalf of the brand via Twitter and Facebook while assisting with social media research and analytics.● Member of a ten person team that has answered over 19k questions​ about McDonald’s food quality● Changed sentiments of McDonald’s food by raising awareness to 42%● Contributed to the platform switch for McDonald’s Family Archescommunity for influential Mom bloggers, organizing and archiving over 150 blogs with nearly 10k comments● Identified a real­time social media opportunity for McDonald’s with major artist Teyana Taylor who has influence (1.02M followers) within their target millennial audienceSpecial Events: McDonald's 2015 Labor Wage Issue (real-time engagement and responding), and 2015 NFL SuperBowl (real-time engagement and responding)I've also contributed to projects for other Golin Clients including Magnum (Unilever brand - media monitoring for Cannes 2015 event), Libbey (identifying influencers), and Wells Fargo (identifying influencers).

Curated content, implemented strategy, and managed all social media channels. Created social media campaigns and features; fostered customer loyalty for the brand.● Grew Surprise Ride Facebook fan page from 427 Fans to over 6.8k between October 2013 + December 2014 (1492% increase​) by developing a strategic flow of content that connects with its core audience and values● Ran micro social media campaigns, secured social media engagement opportunities which resulted in 619.9k organic impressions​ across channels for 2014● Authored monthly internal and external memos on content performance, competitor movements

- Creates and implements public relations and social media campaigns for companies, organizations, brands, and public figures - Delivers quality content branding for a diverse group of projects, clients, and initiatives - Manages all aspects of digital media including reporting, campaign management and accountmanagement with a deep understanding of client businesses and agency processes.- Builds and curates online communities in order to drive traffic and positively impact conversion rates

- Prepare and implement public relation program components for clients, including media contacts, special eventcoordination, writing and/or distribution of press releases, program writing and research- Oversee the development of strategic branding plans and write original communications content- Manage media tracking, measurement, relations and reporting.Work has included: American Dreaming Magazine, R.A.P. on AIDS, HHUCIT Mag & 1hiphopucit.com, Shavonne DeAnnn, Shalee Nacole Forney, youth activist

-Assist with public relations, marketing, and media relations projects and duties

- Assign, edit and oversee all features, top-edit and fact check all editorial content, write headlines, deks, cover lines,and feature stories- Develop project plans, oversee its execution and coordinate features team- Update on a consistent basis feature and editorial related content to suit the needs of the magazine’s audience- Lead by example as senior staff member with effective communication , fostering positive relationships within a diverse staff, and embracing staff challenges to create a more productive environment

- Prepare and implement public relation program components for clients, including media contacts, special eventcoordination, writing and/or distribution of press releases, program writing and research- Oversee the development of strategic branding plans and write original communications content- Manage media tracking, relations, and reporting.

- Create special promotions, write/design print and outdoor advertising, and coordinate all media coverage- Coordinate fundraising events, community service projects, and dinners for students on campus- Develop systems for organizing events and fundraising activities, press related materials such as press releases andmedia kits, and implemented ideas for special programs

Bachelor Of Arts, Communications

Bachelor Of Arts (B.A.)